📌 Core Information
🔹 Job Title: Junior Trade Marketing Manager On-Trade (m/w/d)
🔹 Company: Brown-Forman
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the Senior Trade Marketing Manager in optimizing consumer purchase behavior in the On-Trade channel
- Planning, executing, and evaluating promotional activities for American Whiskey brands
- Collaborating with cross-functional teams, including Brand Management, Sales, and Marketing functions
- Managing budgets and POS material for supervised brands and activities
- Gaining insights into the On-Trade channel through market tests and studies
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Supports the annual set-up of optimal consumer & customer targets for the overseen On-Trade segments
✅ Supports the ideation, development, planning, execution, and evaluation of supervised On-Trade activities/promotions
✅ Leads and briefs external agencies on smaller projects and promotions
✅ Coordinates with On-Trade Regional Field Force Managers, Brand Advocacy Managers & Brand Management and other relevant stakeholders
✅ Regularly provides reports on promotion efficiency and progress to plan status
✅ Supports the annual set-up of related A&P budgets for the supervised brands
✅ Responsible for the sourcing, development, administration, and further inclusion in internal and external processes of POS material for supervised brands and activities in the On-Trade
✅ Supports the On-Trade related maintenance of Sales Reps supportive tool POS-Shop
✅ Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales On-Trade team (Reg. Field Force Managers & Sales Reps) to gain more On-Trade facts and consequently insights
✅ Participates in regional Field Force & selected brand and Key Account meetings
ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration, with a focus on driving brand availability and consumer engagement in the On-Trade channel.
🎯 Required Qualifications
Education: College/University (Bachelors or Equivalent)
Experience: Bachelor’s Degree or trained HORECA manager
Required Skills:
- FMCG experience
- First experience with Off-/ On-Trade channel, Trade Marketing or Brand Marketing preferred
- Fluent German and English in writing and speaking
- Strategic and conceptual skills
- Dedicated to pursuit of excellence
Preferred Skills:
- Major in Marketing or Sales
- Knowledge of On-Trade channel & customers
- Sales Experience
- Event or Fair Management Experience
- IT literate
- Ability to prioritize and meet deadlines
- Passionate about (American) Whiskey
ASSUMPTION: While specific industry experience is not required, candidates should have a strong foundation in marketing principles and a keen interest in the beverage industry.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for entry-level marketing roles in Germany)
Benefits:
- Premium employee experience
- Equitable pay structures for individual and company performance
- Range of premium benefits reflecting company values and meeting diverse workforce needs
Working Hours: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on individual qualifications and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870
Company Description:
- Brown-Forman Corporation has been building exceptional spirits brands for over 150 years
- Portfolio includes Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft
- Global team of approximately 5,000 employees, with products sold in more than 170 countries
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a diverse portfolio of premium beverage brands.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: Reports to the Senior Trade Marketing Manager
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Possibility to work on different brands and projects, gaining diverse experience
- Opportunities to collaborate with international teams and learn from global best practices
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the media, logistics, and IT industries
- Known for its vibrant cultural scene, including numerous museums, theaters, and music venues
- Offers a high quality of life with a well-developed public transportation system and numerous green spaces
Work Schedule: Full-time (40 hours/week), with flexible remote work options
ASSUMPTION: The office environment is designed to foster collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Collaboration and communication skills
- Cultural fit and passion for the beverage industry
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the On-Trade channel and Brown-Forman's brand portfolio
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Trade Marketing, On-Trade, Brand Management, FMCG, Consumer Insights, Budget Management, POS Material, Collaboration, Teamwork, Whiskey
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Winning Attitude
Work Style:
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you passionate about the beverage industry and eager to learn about Brown-Forman's brands?
- Do you have a winning attitude and a strong commitment to driving results?
ASSUMPTION: Brown-Forman values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced and dynamic work environment
- Navigating the complexities of the On-Trade channel and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Trade Marketing Assistant, with a focus on the On-Trade channel
- Industry-specific context: Beverage manufacturing and marketing
- Career path comparison: Potential progression to Senior Trade Marketing Manager, Brand Manager, or other marketing leadership roles
ASSUMPTION: This role offers a unique opportunity to gain experience in the beverage industry and contribute to the success of Brown-Forman's premium brands.
📝 Sample Projects
- Planning and executing a promotional event for a Brown-Forman brand in the On-Trade channel
- Conducting market research to gain insights into consumer behavior and preferences in the On-Trade segment
- Developing and implementing a POS material strategy for a supervised brand, in collaboration with the Purchasing Department
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the team and the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Brown-Forman's brand portfolio?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate to ensure project success?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
