📌 Core Information
🔹 Job Title: Key Account Supervisor, HOKA
🔹 Company: Deckers Brands
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Retail & Sales
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Maximizing sales and brand performance for HOKA through an Integrated Sales Strategy
- Effective coordination of merchandising, marketing, and sales
- Building strong relationships with designated accounts
- Representing HOKA in local trade show meetings
ASSUMPTION: This role requires a balance of strategic planning, strong interpersonal skills, and a deep understanding of the Running Footwear category and market trends.
📋 Key Responsibilities
✅ Implement Sales Strategy and Seasonal Merchandising Strategy (20%)
- Work closely with sales team to execute a consistent seasonal assortment mix and seasonal investment plan at retailer accounts field
- Identify key product stories for the season and facilitate presentation of a clear GTM plan for designated retailer markets in sales meetings
- Seasonally executes sell in meetings to appointed accounts demonstrating a full competency in brand, product knowledge, KPI’s, driving desired outcome and planned assortment by account
✅ Execute Go-To-Market Strategy (20%)
- Work with retailer accounts to implement the China GTM plan
- Implement and support product launch in retailer account markets
- Ensure the product and then VM are well represented in appropriate retail / wholesale accounts in the market based on the agreed distribution strategy
✅ Events and Key Account Sales (15%)
- Support key accounts with product and brand presentations
- Plan for key events and community building initiatives, product sales at events with Field Sales Representatives
✅ Account Management (35%)
- Act as the first point of call for accounts within the HOKA Brand and manage accounts on a consistent, predictable cadence
- Develop a strong understanding of target consumer, trends and competition in retailer accounts markets
- Maintain regular daily or weekly contact with sales leader, regarding sales updates, sell through, issues, opportunities, and market intelligence
- Propose new opportunities to Sales Leadership
✅ Quarterly Market Reviews (10%)
- Stay up to date on category trends at a micro level and incorporate that knowledge into product recommendations and in developing monthly, quarterly and annual sales plans based on growth opportunities and sales goals by market
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in sales, account management, or a related role within the retail or footwear industry
Required Skills:
- Proven sales and account management experience
- Strong product knowledge and understanding of the Running Footwear category
- Excellent communication and presentation skills
- Strong analytical skills and data-driven decision making
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience working with retailer accounts in Mainland China
- Knowledge of the local market trends and consumer behavior
- Experience with event planning and community building initiatives
ASSUMPTION: Candidates with experience in the footwear industry and a strong understanding of the local market will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Key Account Supervisor role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours. Occasional work on weekends or evenings may be required to attend events or meet with clients.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Deckers Brands operates in the Retail Apparel and Fashion industry, with a focus on footwear, apparel, and accessories. The company is known for its iconic brands, including UGG®, Koolaburra®, HOKA®, Teva®, and AHNU®.
Company Size: Deckers Brands is a mid-sized company with approximately 1,000-5,000 employees globally. This size allows for a more intimate work environment and the opportunity to make a significant impact on the business.
Founded: Deckers Brands was founded in 1973 and has since grown into a global organization with a strong presence in both the United States and international markets.
Company Description:
- Deckers Brands is committed to designing, marketing, and distributing footwear, apparel, and accessories for both everyday casual lifestyle uses and high-performance activities
- The company prioritizes holistic wellbeing and has a positive impact on the communities and world around it
- Deckers Brands fosters a culture where employees can bring their authentic selves to work and are valued and supported as whole persons
Company Specialties:
- Footwear
- Apparel
- Design
- Merchandising
- Retail
- eCommerce
- Innovation
- Direct to Consumer
- Product Development
- Data Insights
- Strategic Planning
Company Website: http://www.deckers.com
ASSUMPTION: Deckers Brands' commitment to holistic wellbeing and creating a positive impact on the community makes it an attractive employer for candidates who value these priorities.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in sales or account management within the retail or footwear industry.
Reporting Structure: The Key Account Supervisor reports directly to the Sales Leadership team and works closely with cross-functional teams, including merchandising, marketing, and sales.
Work Arrangement: This is an on-site position based in Shanghai, China. Occasional travel may be required to attend events or meet with clients.
Growth Opportunities:
- Advancement to a Senior Key Account Supervisor or similar role within the organization
- Expansion of responsibilities to include additional brands or regions
- Opportunities for professional development and training
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to the company's values may have opportunities for career advancement within Deckers Brands.
🌍 Location & Work Environment
Office Type: The Shanghai office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): 250 Coromar Drive, Goleta, CA 93117, US and 130 Shaftesbury Avenue, London, England W1D 5AR, GB
Geographic Context:
- Shanghai is a major commercial and financial hub in Mainland China
- The city offers a vibrant culture, rich history, and numerous opportunities for personal and professional growth
- Shanghai is home to a diverse and international community, providing a dynamic work environment
Work Schedule: Standard office hours with occasional work on weekends or evenings to attend events or meet with clients.
ASSUMPTION: Candidates who enjoy working in a dynamic, international environment and are comfortable with occasional travel will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Sales and account management skills
- Product knowledge and understanding of the Running Footwear category
- Communication and presentation skills
- Analytical skills and data-driven decision making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the local market and consumer behavior in your application materials
- Prepare examples of your sales and account management successes to discuss during the interview
ATS Keywords: Sales Strategy, Account Management, Merchandising, Marketing, Product Knowledge, Retail, Consumer Insights, Market Trends, Relationship Building, Event Planning, Community Building, Team Coordination, Presentation Skills, KPI Management, GTM Strategy, Product Launch
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Salesforce
- Microsoft Office Suite
- Google Workspace
- Social media platforms (e.g., WeChat, Weibo)
ASSUMPTION: Candidates should be comfortable using common sales and productivity tools, as well as social media platforms relevant to the local market.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Committed to holistic wellbeing and creating a positive impact
Self-Assessment Questions:
- Do you align with Deckers Brands' commitment to holistic wellbeing and creating a positive impact?
- Are you comfortable working in a dynamic, international environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who share Deckers Brands' values and are comfortable working in a dynamic, international environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple accounts and priorities simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and stakeholders
- Occasional travel and work on weekends or evenings
ASSUMPTION: Candidates who are organized, proactive, and comfortable working in a fast-paced environment will be well-equipped to handle these challenges.
📈 Similar Roles Comparison
- This role is similar to a Key Account Manager or Sales Manager position in the retail or footwear industry
- However, this role has a stronger focus on account management and merchandising, as well as a greater emphasis on local market trends and consumer behavior
- Career progression in this role may lead to opportunities in sales leadership or brand management
ASSUMPTION: Candidates who have experience in similar roles or a strong understanding of the retail or footwear industry will be well-suited to this position.
📝 Sample Projects
- Developing and executing a seasonal merchandising strategy for a key retailer account
- Conducting market research to identify trends and opportunities in the local market
- Planning and executing a product launch event for a new HOKA collection
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Key Account Supervisor may be involved in, but the specific projects will vary based on the needs of the business and the priorities of the sales team.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role?
- How does this role collaborate with other departments, such as merchandising and marketing?
- What are the most important qualities for success in this role?
- How does Deckers Brands support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the work environment, and the company culture. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your sales and account management successes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
