Kommunikation und Marketing Manager:in

📌 Core Information 🔹 Job Title: Kommunikation und Marketing Manager:in 🔹 Company: ÖBB - Oesterreichische Bundesbahnen-Holding Aktiengesellschaft 🔹 Location: Wien-Favoriten, Wien 1100 AUT 🔹 Job Type: Hybrid (Normalarbeitszeit Gleitzeit) 🔹 Category: Marketing & Communications 🔹 Date Posted: 2025-05-12 🚀 Job Overview Key aspects of this role include: 1. Strategic Marketing: Develop and implement marketing strategies for B2B clients (Werbungskunden und Agenturen) to increase their awareness and engagement with ÖBB's advertising services. 2. Budget Management: Plan and manage the marketing budget, including regular reporting and success measurement. 3. Product Development: Contribute to the development of new products and services, as well as the refinement of existing ones. 4. Cross-Functional Collaboration: Work closely with various departments, such as Sales and Product Management, to ensure consistent messaging and effective communication. 5. Event Management: Plan and execute events, such as trade shows, conferences, and roadshows, to promote ÖBB's advertising services and engage with clients and prospects. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization. The ideal candidate will have experience in B2B marketing, preferably within the advertising industry, and a proven track record of driving growth and innovation. 📋 Key Responsibilities 🔹 Marketing Strategy & Planning: - Develop and implement marketing strategies to increase awareness and engagement of B2B clients with ÖBB's advertising services. - Conduct market research and analysis to identify trends, opportunities, and threats in the advertising market. - Collaborate with cross-functional teams to ensure consistent messaging and effective communication across all marketing channels. 🔹 Budget Management & Reporting: - Plan and manage the marketing budget, including regular reporting and success measurement. - Monitor and optimize marketing spend to maximize ROI and ensure efficient use of resources. 🔹 Product Development & Management: - Contribute to the development of new products and services, as well as the refinement of existing ones. - Work closely with Product Management to ensure that marketing requirements are considered in the product development process. 🔹 Event Management: - Plan and execute events, such as trade shows, conferences, and roadshows, to promote ÖBB's advertising services and engage with clients and prospects. - Coordinate with external vendors, such as event organizers and caterers, to ensure successful event execution. ASSUMPTION: The ideal candidate will have experience in B2B marketing, preferably within the advertising industry, and a proven track record of driving growth and innovation. Strong analytical skills and the ability to work effectively in a matrix organization are essential for success in this role. 🎯 Required Qualifications Education: - University degree in Marketing, Communications, Business Administration, or a related field. Experience: - Proven experience (5+ years) in B2B marketing, preferably within the advertising industry. - Demonstrated success in developing and implementing marketing strategies that drive growth and innovation. Required Skills: - Strong analytical skills and data-driven mindset. - Excellent communication and interpersonal skills, with the ability to work effectively in a matrix organization. - Proficient in MS Office Suite (Word, Excel, PowerPoint) and marketing automation tools (e.g., HubSpot, Marketo). - Fluent in German and English. Preferred Skills: - Experience with CRM systems (e.g., Salesforce, HubSpot CRM). - Familiarity with event management software (e.g., Eventbrite, Cvent). - Knowledge of the advertising industry and market trends. ASSUMPTION: Candidates with a strong background in B2B marketing, preferably within the advertising industry, and a proven track record of driving growth and innovation will be most successful in this role. Strong analytical skills and the ability to work effectively in a matrix organization are essential for success. 💰 Compensation & Benefits Salary Range: €48,152.6 - €60,000 per year (based on experience and qualifications) Benefits: - Flexible work hours and remote work options. - Childcare services and support for work-life balance. - Comprehensive health and wellness programs. - Training and development opportunities. - Attractive pension plan and social benefits. - Employee discounts on ÖBB services and products. Working Hours: 38.5 hours per week, with flexible scheduling options. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Transportation & Logistics - ÖBB is the largest transportation company in Austria, responsible for rail, road, and public transportation services. Company Size: Large (19,000+ employees) - As a large organization, ÖBB offers extensive resources and opportunities for professional growth and development. Founded: 1923 - ÖBB has a long history and a strong reputation as a reliable and responsible employer. Company Description: - ÖBB is committed to sustainability and innovation, investing in modern infrastructure and technology to improve mobility and reduce its environmental impact. - The company values include reliability, punctuality, safety, and customer focus, reflecting its commitment to providing high-quality transportation services. Company Specialties: - Rail transportation - Bus and tram services - Freight transportation - Real estate development and management Company Website: ASSUMPTION: ÖBB's large size and extensive resources provide numerous opportunities for career growth and development. The company's strong commitment to sustainability and innovation creates a dynamic and forward-thinking work environment. 📊 Role Analysis Career Level: Mid-level to senior-level management - This role is suitable for experienced marketing professionals seeking to advance their careers in a large organization. Reporting Structure: Matrix organization - The role involves working with various departments and stakeholders, requiring strong collaboration and communication skills. Work Arrangement: Hybrid (combination of on-site and remote work) - The role requires regular on-site presence for meetings and events, with the option to work remotely for certain tasks. Growth Opportunities: - Opportunities for career advancement within the marketing department or other areas of the organization. - Potential to take on additional responsibilities and lead projects as the role evolves. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the organization. Strong performance in this role may lead to increased responsibilities and leadership opportunities. 🌍 Location & Work Environment Office Type: Modern, well-equipped office space with collaborative work areas. - ÖBB's headquarters in Wien-Favoriten offers a comfortable and productive work environment with state-of-the-art technology and amenities. Office Location(s): Wien-Favoriten, Wien 1100 AUT - The office is conveniently located near public transportation, with easy access to nearby amenities and attractions. Geographic Context: - Wien-Favoriten is a vibrant and diverse neighborhood in Vienna, offering a mix of residential, commercial, and recreational spaces. - The area is well-connected by public transportation, with easy access to the city center and other parts of Vienna. Work Schedule: Flexible, with core hours from 9:00 to 12:00 and 13:00 to 17:00 (CET) - Employees are expected to work a total of 38.5 hours per week, with flexible scheduling options to accommodate individual needs and preferences. ASSUMPTION: ÖBB's modern office space and convenient location provide a comfortable and productive work environment. The flexible work schedule and remote work options allow employees to balance their professional and personal responsibilities effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. On-site interviews with relevant stakeholders. 4. Final interview with the hiring manager. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Analytical skills and data-driven mindset. - Communication and interpersonal skills. - Ability to work effectively in a matrix organization. - Industry knowledge and understanding of the advertising market. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research ÖBB and the advertising industry to demonstrate your understanding of the company and its market position. ATS Keywords: Marketing strategy, B2B marketing, advertising industry, budget management, event management, product development, matrix organization, data-driven marketing, marketing automation, CRM, German language proficiency, English language proficiency. ASSUMPTION: ÖBB's interview process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively in a matrix organization. Demonstrating a strong understanding of the advertising industry and ÖBB's business will be essential for success in the interview process. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Marketing automation tools (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce, HubSpot CRM) - Event management software (e.g., Eventbrite, Cvent) - Project management tools (e.g., Asana, Trello) - Data visualization tools (e.g., Tableau, Power BI) ASSUMPTION: ÖBB uses a range of tools and technologies to support its marketing efforts and drive business growth. Familiarity with these tools and a willingness to learn new ones will be essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Reliability: ÖBB prioritizes reliability in all aspects of its operations, ensuring that its services are consistently available and dependable. - Punctuality: ÖBB values punctuality, both in its transportation services and in its internal operations, to ensure efficient and effective workflows. - Safety: ÖBB is committed to safety, both for its passengers and employees, and prioritizes the implementation of safety measures and best practices. - Customer focus: ÖBB places a strong emphasis on customer satisfaction, continuously seeking to improve its services and exceed customer expectations. Work Style: - Collaborative: ÖBB values a collaborative work environment, encouraging teamwork and cross-functional collaboration to drive innovation and success. - Dynamic: ÖBB operates in a dynamic and fast-paced industry, requiring employees to be adaptable and responsive to change. - Data-driven: ÖBB uses data and analytics to inform its decision-making processes and drive continuous improvement. Self-Assessment Questions: 1. Can you describe a time when you had to manage a tight marketing budget, and how did you ensure that your marketing efforts remained effective and efficient? 2. How have you handled working with multiple stakeholders in a matrix organization, and what strategies did you use to ensure effective communication and collaboration? 3. Can you provide an example of a time when you had to adapt your marketing strategy in response to a sudden change in the market or competitive landscape? ASSUMPTION: ÖBB's company culture values reliability, punctuality, safety, and customer focus, reflecting its commitment to providing high-quality transportation services. Candidates who demonstrate a strong alignment with these values and a willingness to embrace ÖBB's dynamic and collaborative work environment will be most successful in this role. ⚠️ Potential Challenges 1. Market fluctuations: The advertising industry is subject to market fluctuations, which may impact the demand for ÖBB's advertising services and require the marketing manager to adapt their strategies accordingly. 2. Regulatory changes: Changes in advertising regulations or industry standards may necessitate adjustments to ÖBB's marketing strategies and tactics, requiring the marketing manager to stay informed and adapt quickly. 3. Competition: ÖBB faces competition from other advertising providers, both within Austria and internationally, requiring the marketing manager to remain competitive and innovative in their approach to the market. 4. Work-life balance: The hybrid work arrangement and flexible scheduling options may present challenges in maintaining a healthy work-life balance, requiring the marketing manager to prioritize self-care and time management effectively. ASSUMPTION: ÖBB's marketing manager will face various challenges, including market fluctuations, regulatory changes, competition, and work-life balance. Strong strategic thinking, adaptability, and effective time management will be essential for success in this role. 📈 Similar Roles Comparison 1. Marketing Manager (B2C) vs. Marketing Manager (B2B): While both roles involve marketing strategy and management, the B2B marketing manager focuses on business-to-business clients, requiring a strong understanding of the corporate market and the ability to develop and implement tailored marketing strategies for each client. In contrast, the B2C marketing manager focuses on consumer-facing marketing, with a broader audience and more standardized marketing approaches. 2. Industry-specific context: The advertising industry is subject to unique market dynamics and competitive pressures, requiring the marketing manager to have a deep understanding of the industry and its trends to develop effective marketing strategies. 3. Career path comparison: A career in B2B marketing may offer opportunities to advance to senior-level roles within the marketing department or explore other areas of the organization, such as sales or product management. Alternatively, a career in B2C marketing may provide opportunities to specialize in consumer-facing marketing or explore related fields, such as branding or market research. ASSUMPTION: The marketing manager role at ÖBB is unique in its focus on B2B marketing within the advertising industry. Candidates with relevant experience in B2B marketing and a strong understanding of the advertising industry will be best positioned for success in this role. 📝 Sample Projects 1. Product launch campaign: Develop and execute a marketing campaign to launch a new advertising product or service, including market research, target audience identification, and the creation of marketing materials and promotional activities. 2. Event management: Plan and execute a large-scale event, such as a trade show or conference, to promote ÖBB's advertising services and engage with clients and prospects. 3. Market research project: Conduct a comprehensive market research project to identify trends, opportunities, and threats in the advertising market, and develop data-driven marketing strategies to capitalize on emerging opportunities. ASSUMPTION: ÖBB's marketing manager will have the opportunity to work on a variety of projects, from product launches and event management to market research and strategic planning. Strong project management skills and the ability to adapt to changing priorities and deadlines will be essential for success in this role. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * What are the key priorities for this role in the first 90 days? * How does this role fit into the overall marketing strategy for ÖBB-Werbung GmbH? * What are the most significant challenges facing the marketing department, and how can this role help address them? 2. Team and company culture questions: * How would you describe the work environment and company culture at ÖBB-Werbung GmbH? * What are the key values and priorities of the marketing department, and how does this role contribute to them? * How does ÖBB support the professional development and growth of its employees? 3. Growth and career development questions: * What opportunities are there for growth and advancement within the marketing department or other areas of the organization? * How does ÖBB approach succession planning and career pathing for its employees? * What resources and support does ÖBB provide to help employees develop their skills and advance their careers? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company and its culture. Candidates who ask well-researched and relevant questions are more likely to make a positive impression and advance to the next stage of the interview process. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for the interview process by researching ÖBB, the advertising industry, and the specific requirements of this role. 4. Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, carefully review the employment contract and benefits package before accepting the offer. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.