📌 Core Information
🔹 Job Title: Landing Page Specialist (Conversion-Focused)
🔹 Company: Fresh Start Health Retreat Centers Ltd
🔹 Location: Campbell River, British Columbia (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Canada & US)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing high-converting landing pages for wellness programs
- Collaborating with the Program Manager to understand campaign goals and target audience
- Designing visually appealing and responsive landing pages using WordPress or Keap
- Optimizing landing pages for conversion using CRO principles and A/B testing
- Contributing to sales funnel design and tracking key funnel metrics (bonus)
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on conversion optimization.
📋 Key Responsibilities
✅ Ideation & Strategy: Collaborate with the Program Manager to understand campaign goals, target audience, pain points, and unique selling propositions. Suggest landing page structure and layout based on best practices for conversion and user experience.
✅ Copywriting & Messaging: Craft persuasive sales copy with a strong emotional appeal, highlighting key differentiators without sounding clinical or rehab-like.
✅ Design & Implementation: Design visually appealing and responsive landing pages using WordPress or Keap landing page builder. Incorporate the company's brand visuals, supplied media, and testimonials.
✅ Optimization for Conversion: Use proven CRO (conversion rate optimization) principles like urgency, trust indicators, storytelling, and effective CTAs. Perform/Suggest A/B tests and analyze performance data to continuously improve results.
✅ Funnel Strategy (Bonus): If experienced, contribute to sales funnel design—follow-up emails, thank-you pages, and automated sequences within Keap. Track and report on key funnel metrics: opt-in rates, conversion to booking, cost-per-lead, etc.
ASSUMPTION: The role may evolve to include more funnel strategy and management responsibilities based on performance and company needs.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in Marketing, Communications, or related field)
Experience: Proven experience in creating landing pages that convert (Please submit links to your past designs and their conversion rate data)
Required Skills:
- Proficient in WordPress and Keap landing builder
- Strong sales copywriting and storytelling skills, especially for health, wellness, and transformation-based services
- Excellent design eye and ability to align with Fresh Start’s brand aesthetic (clean, calming, nurturing)
- Able to interpret brand guidelines, tone of voice, and campaign objectives into a cohesive, persuasive page
- Proficient in English, with the ability to write empathetic and aspirational copy
- Understanding of sales psychology, visual hierarchy, and call-to-action strategy
- Comfortable with remote collaboration and feedback cycles
Preferred Skills:
- Experience with sales funnels and automated sequences
- Familiarity with A/B testing tools and analytics platforms
ASSUMPTION: The ideal candidate will have a proven track record in creating high-converting landing pages and a strong portfolio demonstrating their skills.
💰 Compensation & Benefits
Salary Range: CAD 50,000 - 70,000 per year (Assumed, based on market rates for mid-level marketing roles in Canada)
Benefits:
- Opportunity to work remotely with a flexible schedule
- Potential for career growth and learning opportunities within the company
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range is an estimate based on market rates for similar roles in Canada. The actual salary may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health & Wellness, Retreats
Company Size: Small (Assumed, based on the company's description and LinkedIn profile)
Founded: 2005
Company Description:
- Fresh Start is Canada’s premier whole-body detox, health restoration, and lifestyle transformation retreat
- Nestled along the oceanfront of beautiful Vancouver Island, offering all-inclusive wellness programs featuring organic meals, holistic therapies, educational workshops, and spiritual renewal
- Since 2005, the dedicated team has helped over 2,500 guests transform their lives through 5- to 21-day wellness programs
Company Specialties:
- Holistic health and wellness retreats
- Emotional wellness programs
- Detox and lifestyle transformation
Company Website: freshstart.ca
ASSUMPTION: Fresh Start is a boutique wellness retreat center focused on holistic health and emotional wellness. They cater to health-conscious individuals and groups seeking physical rejuvenation, emotional balance, and a healthier lifestyle.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The role reports directly to the Program Manager
Work Arrangement: Remote (with the option to work on-site if preferred)
Growth Opportunities:
- Potential for career growth within the marketing department
- Opportunity to learn and develop skills in sales funnel management and automation
ASSUMPTION: This role offers opportunities for professional growth and skill development, particularly in the areas of conversion rate optimization and sales funnel management.
🌍 Location & Work Environment
Office Type: Remote (with an option to work on-site)
Office Location(s): Campbell River, British Columbia
Geographic Context:
- Campbell River is a city on the east coast of Vancouver Island, known for its natural beauty and outdoor recreation opportunities
- The city has a mild oceanic climate, with warm, dry summers and cool, wet winters
- Campbell River is approximately 3 hours north of Victoria and 2 hours west of Nanaimo
Work Schedule: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the option to work on-site for those who prefer an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Program Manager
- Portfolio review and follow-up interview with the Program Manager and/or Marketing Director
- Final decision and offer
Key Assessment Areas:
- Portfolio quality and conversion rate data
- Copywriting and storytelling skills
- Understanding of sales psychology, visual hierarchy, and call-to-action strategy
- Cultural fit and alignment with Fresh Start's brand values
Application Tips:
- Highlight your most successful landing page projects and explain the strategies you used to achieve high conversion rates
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare examples of your work that demonstrate your ability to create visually appealing and persuasive landing pages
ATS Keywords: Landing page creation, conversion rate optimization, copywriting, design, WordPress, Keap, sales psychology, visual hierarchy, call-to-action strategy, remote collaboration, A/B testing, data analysis, brand alignment, empathetic writing, storytelling, health and wellness services
ASSUMPTION: The application process will focus on assessing the candidate's portfolio, skills, and cultural fit. Applicants should be prepared to discuss their approach to landing page creation and optimization in detail.
🛠️ Tools & Technologies
- WordPress
- Keap (formerly Infusionsoft)
- A/B testing tools (e.g., Optimizely, VWO, Google Optimize)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The ideal candidate will be proficient in WordPress and Keap, with experience using A/B testing tools and analytics platforms to optimize landing page performance.
👔 Cultural Fit Considerations
Company Values:
- Holistic approach to health and wellness
- Empathy and compassion for guests seeking transformation
- Collaboration and teamwork
Work Style:
- Creative and strategic thinking
- Attention to detail and strong visual design skills
- Analytical mindset and data-driven decision-making
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have experience creating landing pages for health and wellness services?
- Are you comfortable working remotely and collaborating with a team using digital tools?
- Can you demonstrate a strong understanding of sales psychology and conversion rate optimization principles?
ASSUMPTION: Fresh Start values candidates who align with their holistic approach to health and wellness, demonstrate empathy and compassion, and possess strong creative, analytical, and communication skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and collaborating with a team in different time zones
- Adapting to the company's brand aesthetic and tone of voice
- Keeping up with industry trends and best practices in landing page design and optimization
ASSUMPTION: The role may present challenges in managing multiple projects, working remotely, and staying current with industry trends. Successful candidates will be organized, self-motivated, and able to adapt to the company's brand and culture.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Conversion Rate Optimization Specialist, with a focus on landing page creation and optimization
- Unlike other marketing roles, this position requires a strong emphasis on creative design and copywriting skills, specifically for health and wellness services
- Career progression may include opportunities in marketing management or digital product management
ASSUMPTION: This role is similar to other marketing and conversion rate optimization positions, but with a unique focus on health and wellness services. Career progression may include opportunities in marketing management or digital product management, depending on the candidate's skills and interests.
📝 Sample Projects
- Create a high-converting landing page for the Emotional Wellness Program, highlighting the unique benefits and success stories of past participants
- Design and optimize a landing page for the Wellness Retreats, emphasizing the transformative experiences and personalized attention offered to guests
- Develop a distinctive landing page for the Quit Smoking Program, tailored separately for the US and Canada, with pricing and messaging specific to each market
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create visually appealing and persuasive landing pages that speak directly to the target audience and highlight the unique benefits of Fresh Start's wellness programs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Emotional Wellness Program, and how can this role help address them?
- How does Fresh Start differentiate itself from other wellness retreats and emotional wellness programs in the market?
- What opportunities exist for growth and learning within the marketing department and the company as a whole?
- How does Fresh Start support work-life balance for its employees, particularly those working remotely?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Interview questions should focus on understanding the company's goals, culture, and opportunities for growth, as well as the specific challenges and KPIs for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Fresh Start careers portal
- Highlight your most successful landing page projects and explain the strategies you used to achieve high conversion rates in your resume and cover letter
- Prepare examples of your work that demonstrate your ability to create visually appealing and persuasive landing pages, showcasing your understanding of Fresh Start's brand values and target audience
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
