📌 Core Information
🔹 Job Title: LATAM Field Marketing Leader
🔹 Company: Adobe
🔹 Location: Mexico City, Mexico & Remote Chile
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing B2B field marketing and ABM strategies to drive business growth in Latin America
- Collaborating with sales and marketing teams to ensure alignment with business objectives and improve customer interactions
- Managing multichannel marketing campaigns and event planning to accelerate pipeline creation, progression, and upsell opportunities
- Analyzing customer data and insights to optimize campaigns and ensure personalization and relevance in interactions
- Managing marketing budgets and resources to ensure efficiency and maximum impact of initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement Account-Based Marketing (ABM) strategies to drive opportunities and strengthen relationships with enterprise accounts
✅ Lead events and relationship programs crafted to accelerate pipeline creation, progression, and upsell opportunities
✅ Manage multichannel marketing campaigns, integrating them with sales initiatives to support pipeline growth and drive upsell strategies within existing accounts
✅ Collaborate with sales teams and strategic alliances to ensure that marketing initiatives are highly effective in converting opportunities
✅ Analyze customer data and insights to optimize campaigns, ensuring personalization and relevance in interactions
✅ Manage marketing budgets and resources, ensuring efficiency and maximum impact of initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B field marketing and ABM, with a track record of driving business growth and pipeline acceleration
Required Skills:
- Proven experience in B2B field marketing and ABM
- Marketing campaign management and multichannel strategy execution
- Strategic event planning and relationship-building initiatives
- Data analysis and market intelligence to optimize marketing efforts
- Experience with vendor and budget management
- Proficiency in English
Preferred Skills:
- Experience working in the Latin American market
- Fluency in Spanish or Portuguese
ASSUMPTION: Candidates with experience in the Latin American market and proficiency in Spanish or Portuguese may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
- Adobe software discounts
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Adobe is a global leader in digital media and digital marketing solutions, empowering everyone from emerging artists to global brands to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
Company Size: Adobe is a large company with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Adobe was founded in 1982 and is headquartered in San Jose, California, with additional offices in major cities around the world.
Company Description:
- Adobe is the global leader in digital media and digital marketing solutions, empowering everyone from emerging artists to global brands to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
- Adobe's creative, marketing, and document solutions enable everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
- Adobe is committed to fostering a culture of inclusion and diversity, providing equal opportunities for all employees to thrive and succeed.
Company Specialties:
- Software development
- Creative Cloud
- Digital marketing
- Web experience management
- Digital media
- Creative Suite
- Digital publishing
- Photoshop
- Online analytics
- Illustrator
- Touch Apps
- Acrobat
- Mobile Apps
- Social Marketing
- Web Marketing
- Social Measurement
Company Website: http://www.adobe.com
ASSUMPTION: Adobe's extensive product portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to lead a team and drive strategic initiatives to support business growth in Latin America.
Reporting Structure: The LATAM Field Marketing Leader will report directly to the Head of Marketing for Latin America and work closely with cross-functional teams, including sales, product marketing, and enterprise accounts.
Work Arrangement: This role offers a flexible work arrangement, with the option to work remotely from Mexico City, Mexico, or remotely from Chile.
Growth Opportunities:
- Potential to lead a team and drive strategic initiatives to support business growth in Latin America
- Opportunities to work with cross-functional teams and gain exposure to different aspects of the business
- Access to Adobe's extensive training and development resources to support career growth and development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on Adobe's business in Latin America.
🌍 Location & Work Environment
Office Type: Adobe has offices in Mexico City, Mexico, and offers remote work options for employees based in Chile.
Office Location(s): Adobe's offices are located at 345 Park Avenue, San Jose, CA 95110-2704, US, and 284 King St W, Toronto, ON M5V 1J2, CA.
Geographic Context:
- Mexico City is the capital and largest city in Mexico, with a population of over 21 million people
- Chile is a long, narrow country in South America, with a population of over 19 million people
- Both countries have a diverse economy, with a strong focus on technology and innovation
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Adobe's flexible work arrangements and global presence provide employees with the opportunity to work in a dynamic and inclusive environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing for Latin America
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural competency and language proficiency
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with B2B field marketing, ABM, and event planning, as well as your familiarity with the Latin American market
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple initiatives simultaneously
- Showcase your proficiency in English and any relevant language skills
ATS Keywords: B2B field marketing, ABM, event planning, data analysis, marketing campaign management, multichannel strategy, vendor management, budget management, leadership, communication, storytelling, decision-making, resilience, adaptability, results orientation, Latin America, Mexico, Chile
ASSUMPTION: Adobe's recruitment process is designed to assess candidates' skills and cultural fit for the role, with a focus on strategic thinking, leadership, and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Analytics
- Adobe Creative Cloud
ASSUMPTION: Adobe's marketing and sales teams use a variety of tools and technologies to manage campaigns, track performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Genuine
- Exceptional
- Inclusive
- Inspirational
- Performance-driven
Work Style:
- Collaborative
- Dynamic
- Inclusive
- Results-oriented
- Agile
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with cross-functional teams and managing multiple initiatives simultaneously?
- Do you have a strong understanding of the Latin American market and cultural context?
- Are you proficient in English and any relevant language skills?
- Do you have a proven track record of driving business growth and pipeline acceleration through B2B field marketing and ABM strategies?
ASSUMPTION: Adobe values diversity, inclusion, and collaboration, and seeks candidates who are passionate about driving business growth and making a positive impact on the company's success.
⚠️ Potential Challenges
- Managing multiple initiatives and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Navigating the complexities of the Latin American market and cultural context
- Adapting to changes in the business environment and market demands
ASSUMPTION: This role presents unique challenges and opportunities for candidates to drive business growth and make a significant impact on Adobe's success in Latin America.
📈 Similar Roles Comparison
- This role is similar to other field marketing and ABM roles in the tech industry, but with a focus on the Latin American market
- Adobe's global presence and extensive product portfolio provide unique opportunities for career growth and development within the company
- This role offers a competitive salary and benefits package, with opportunities for growth and advancement within the organization
ASSUMPTION: Adobe's unique position in the market and global presence provide candidates with unparalleled opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a strategic ABM campaign to drive pipeline growth and strengthen relationships with enterprise accounts in the Latin American market
- Planning and executing a large-scale event or conference to showcase Adobe's products and solutions to key decision-makers in the region
- Analyzing customer data and insights to optimize marketing campaigns and improve customer interactions
ASSUMPTION: Adobe's extensive product portfolio and global presence provide candidates with a wide range of opportunities to drive business growth and make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing and sales strategy for Latin America?
- What are the key challenges and opportunities facing the Latin American market for Adobe's products and solutions?
- How does Adobe support the professional development and career growth of its employees?
- What is the work environment like at Adobe's offices in Mexico City and remotely from Chile?
ASSUMPTION: Adobe's interview process is designed to assess candidates' skills and cultural fit for the role, with a focus on strategic thinking, leadership, and cross-functional collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Adobe's products and solutions, as well as the Latin American market and cultural context
- Be ready to discuss your experience with B2B field marketing, ABM, and event planning, as well as your familiarity with the Latin American market
- Follow up with the hiring manager within 24 hours of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
