🔹 Job Title: Lead Associate / Product Marketing SRx (Specialty Generic Injectable)
🔹 Company: Dr. Reddy's Laboratories Limited
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, particularly in the specialty generic injectables space, and experience in product management and marketing.
✅ Develop and implement generic injectable product strategies, including product management for both in-line products and new launches
✅ Develop product forecasts, both volume and financial, for assigned new products to enable evaluation of potential opportunity as well as production planning
✅ Develop and update the financial forecast of the assigned product portfolio for the annual budget and quarterly estimate process, and monitor product performance trend versus budget and estimate
✅ Formulate product strategy maps, setting near term and long term market share targets
✅ Analyze external environment, market trends, and customer behavior to guide demand planning and provide inputs to Supply Chain for demand planning to drive business growth and maximize value from the commercial portfolio
✅ Coordinate with various cross-functional teams on the execution of processes related to Pre-Launch and Launch, including participating in the filing to launch process, leading pre-launch meetings, developing strategies on pricing, and prioritizing customer targets and positioning of the product in the IDN sales team bag
✅ Review product line pricing versus market pricing and recent price changes, make changes to pricing in response to competitive actions, and analyze competition and market pricing to set WAC price and pricing for new products
✅ Work with cross-functional teams to review and agree on new prices and price changes, and review quarterly PHS Pricing and sign-off for submission to the wholesaler and provide floor pricing to the IDN Sales team
✅ Create marketing material such as sell sheets and product catalogs for distribution to customers, working with agencies in the design of material, and managing approval of marketing material with the Promotional Review Committee for submission to The Office of Prescription Drug Promotion (OPDP)
✅ Build and publish reports from SAP data required by the SRx sales team to track customer contract pricing, sales performance, contract compliance, and any other ad hoc reports required by the SRx sales team
ASSUMPTION: This role requires strong analytical, communication, and interpersonal skills, as well as the ability to work effectively with cross-functional teams.
Education: Bachelor’s degree in Pharmaceuticals / Marketing or Business Major; MBA preferred
Experience: 3-5 years of industry experience, with 2-3 years of generic pharmaceutical marketing experience in product management preferred. Generic injectable experience is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant experience in the pharmaceutical industry and a strong understanding of the specialty generic injectables market will be most competitive for this role.
Salary Range: $100,000 - $140,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.
Industry: Dr. Reddy's Laboratories Limited operates in the pharmaceutical manufacturing industry, with a focus on affordable and innovative medicines.
Company Size: Dr. Reddy's is a large company with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Dr. Reddy's was founded in 1984 and is headquartered in Hyderabad, India.
Company Description:
Company Specialties:
Company Website: http://www.drreddys.com
ASSUMPTION: Dr. Reddy's is a well-established company with a strong commitment to improving global health and access to affordable medicines.
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Lead Associate / Product Marketing SRx (Specialty Generic Injectable) reports directly to the Senior Director of Product Marketing.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
ASSUMPTION: This role provides opportunities for career growth and development within the company, with a focus on building expertise in specialty generic injectables and product marketing.
Office Type: The Princeton, New Jersey office is a professional and collaborative work environment, with a mix of open and private workspaces.
Office Location(s): Princeton, New Jersey, United States
Geographic Context:
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project demands. Occasional travel may be required for industry events, customer meetings, or company conferences.
ASSUMPTION: The Princeton office provides a professional and collaborative work environment, with opportunities for networking and growth within the pharmaceutical industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Specialty generic injectables, product marketing, market trends, customer requirements, competitor behavior, pricing, cross-functional teams, SAP, sales force, demand planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, product management and marketing skills, and cultural fit with the company and team.
ASSUMPTION: Proficiency in Microsoft Office Suite, SAP, and secondary market research tools is required for this role. Familiarity with project management and data visualization tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Dr. Reddy's values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer focus. Candidates who align with these values and work styles will be most successful in this role.
ASSUMPTION: Candidates who are adaptable, resilient, and effective communicators will be best equipped to navigate the potential challenges of this role.
ASSUMPTION: This role is unique in its focus on specialty generic injectables, but shares similarities with other product marketing and product management roles in the pharmaceutical industry.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Lead Associate / Product Marketing SRx (Specialty Generic Injectable) role.
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the industry, and to assess the candidate's fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.