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Lead Associate / Product Marketing SRx (Specialty Generic Injectable)

Dr Reddy's Laboratories Limited
Full-time
On-site
Princeton, New Jersey, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Associate / Product Marketing SRx (Specialty Generic Injectable)

πŸ”Ή Company: Dr. Reddy's Laboratories Limited

πŸ”Ή Location: Princeton, New Jersey, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing and sales strategies for specialty generic injectable products
  • Managing product portfolios and new product launches
  • Coordinating with cross-functional teams for product launches and sales operations
  • Analyzing market trends, customer requirements, and competitor behavior
  • Driving product performance and maximizing value from the commercial portfolio

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, particularly in the specialty generic injectables space, and experience in product management and marketing.

πŸ“‹ Key Responsibilities

βœ… Develop and implement generic injectable product strategies, including product management for both in-line products and new launches

βœ… Develop product forecasts, both volume and financial, for assigned new products to enable evaluation of potential opportunity as well as production planning

βœ… Develop and update the financial forecast of the assigned product portfolio for the annual budget and quarterly estimate process, and monitor product performance trend versus budget and estimate

βœ… Formulate product strategy maps, setting near term and long term market share targets

βœ… Analyze external environment, market trends, and customer behavior to guide demand planning and provide inputs to Supply Chain for demand planning to drive business growth and maximize value from the commercial portfolio

βœ… Coordinate with various cross-functional teams on the execution of processes related to Pre-Launch and Launch, including participating in the filing to launch process, leading pre-launch meetings, developing strategies on pricing, and prioritizing customer targets and positioning of the product in the IDN sales team bag

βœ… Review product line pricing versus market pricing and recent price changes, make changes to pricing in response to competitive actions, and analyze competition and market pricing to set WAC price and pricing for new products

βœ… Work with cross-functional teams to review and agree on new prices and price changes, and review quarterly PHS Pricing and sign-off for submission to the wholesaler and provide floor pricing to the IDN Sales team

βœ… Create marketing material such as sell sheets and product catalogs for distribution to customers, working with agencies in the design of material, and managing approval of marketing material with the Promotional Review Committee for submission to The Office of Prescription Drug Promotion (OPDP)

βœ… Build and publish reports from SAP data required by the SRx sales team to track customer contract pricing, sales performance, contract compliance, and any other ad hoc reports required by the SRx sales team

ASSUMPTION: This role requires strong analytical, communication, and interpersonal skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Pharmaceuticals / Marketing or Business Major; MBA preferred

Experience: 3-5 years of industry experience, with 2-3 years of generic pharmaceutical marketing experience in product management preferred. Generic injectable experience is a plus.

Required Skills:

  • Knowledge of the Hospital, IDN, Specialty Clinic and Group Purchasing Organization Channels
  • Strong understanding of sales force needs, market trends, customer requirements and competitor behavior, promotion process, product management and pricing in Health Systems space
  • Good communication (written & verbal), financial, and interpersonal skills
  • In-depth knowledge of secondary market research (e.g. IQVIA, Symphony)
  • Good computer (MS Office Suite), analytical & problem-solving skills

Preferred Skills:

  • Experience in the specialty generic injectables market
  • Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in the pharmaceutical industry and a strong understanding of the specialty generic injectables market will be most competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the pharmaceutical manufacturing industry, with a focus on affordable and innovative medicines.

Company Size: Dr. Reddy's is a large company with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Dr. Reddy's was founded in 1984 and is headquartered in Hyderabad, India.

Company Description:

  • Dr. Reddy's is committed to providing access to affordable and innovative medicines, with a purpose of 'Good Health Can’t Wait'
  • The company offers a portfolio of products and services including APIs, generics, branded generics, biosimilars, and OTC products
  • Dr. Reddy's has a strong focus on sustainability and ESG actions, with goals to set the bar high in environmental stewardship, access and affordability for patients, diversity, and governance

Company Specialties:

  • Pharmaceutical manufacturing
  • Specialty and biogeneric products
  • API and generic formulations

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's is a well-established company with a strong commitment to improving global health and access to affordable medicines.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Lead Associate / Product Marketing SRx (Specialty Generic Injectable) reports directly to the Senior Director of Product Marketing.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

  • Advancement to Senior Associate or Director level roles within Product Marketing
  • Expansion into other therapeutic areas or product categories
  • Cross-functional opportunities within the organization

ASSUMPTION: This role provides opportunities for career growth and development within the company, with a focus on building expertise in specialty generic injectables and product marketing.

🌍 Location & Work Environment

Office Type: The Princeton, New Jersey office is a professional and collaborative work environment, with a mix of open and private workspaces.

Office Location(s): Princeton, New Jersey, United States

Geographic Context:

  • The Princeton office is located in the central New Jersey region, with easy access to major highways and public transportation
  • The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and dining options
  • Princeton is home to several major pharmaceutical and biotechnology companies, providing a strong industry network

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project demands. Occasional travel may be required for industry events, customer meetings, or company conferences.

ASSUMPTION: The Princeton office provides a professional and collaborative work environment, with opportunities for networking and growth within the pharmaceutical industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth behavioral and technical interviews with the hiring manager and other team members
  • Final round interview with the Senior Director of Product Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Industry knowledge and experience in specialty generic injectables
  • Product management and marketing skills
  • Analytical and problem-solving abilities
  • Communication and interpersonal skills
  • Cultural fit with the company and team

Application Tips:

  • Highlight relevant industry experience and achievements in your resume
  • Tailor your cover letter to emphasize your fit for the role and the company's mission
  • Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching the company and industry

ATS Keywords: Specialty generic injectables, product marketing, market trends, customer requirements, competitor behavior, pricing, cross-functional teams, SAP, sales force, demand planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, product management and marketing skills, and cultural fit with the company and team.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • SAP
  • Secondary market research tools (e.g. IQVIA, Symphony)
  • Project management tools (e.g. Asana, JIRA)
  • Data visualization tools (e.g. Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite, SAP, and secondary market research tools is required for this role. Familiarity with project management and data visualization tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Good Health Can’t Wait
  • Integrity
  • Customer focus
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced work environment
  • Cross-functional collaboration and teamwork
  • Results-driven and data-informed decision making
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you align with Dr. Reddy's purpose of 'Good Health Can’t Wait' and our commitment to providing access to affordable and innovative medicines?
  • Are you comfortable working in a dynamic and fast-paced work environment, with a focus on cross-functional collaboration and teamwork?
  • Do you have strong analytical and problem-solving skills, with the ability to make data-informed decisions?

ASSUMPTION: Dr. Reddy's values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer focus. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

  • The role may require occasional travel for industry events, customer meetings, or company conferences
  • The work environment can be fast-paced and demanding, with tight deadlines and competing priorities
  • The role may require working with cross-functional teams, which can present unique challenges in communication and collaboration
  • The pharmaceutical industry is subject to regulatory changes and market fluctuations, which can impact the role and responsibilities

ASSUMPTION: Candidates who are adaptable, resilient, and effective communicators will be best equipped to navigate the potential challenges of this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other product marketing roles in the pharmaceutical industry, this role has a specific focus on specialty generic injectables and requires a strong understanding of the specialty generic injectables market
  • This role is similar to other product management roles in the pharmaceutical industry, with a focus on market analysis, pricing strategy, and cross-functional collaboration
  • Career progression in this role may lead to senior associate or director level roles within product marketing, or expansion into other therapeutic areas or product categories

ASSUMPTION: This role is unique in its focus on specialty generic injectables, but shares similarities with other product marketing and product management roles in the pharmaceutical industry.

πŸ“ Sample Projects

  • Developing a comprehensive market analysis and pricing strategy for a new specialty generic injectable product launch
  • Coordinating with cross-functional teams to execute a successful product launch, including pricing strategy, promotional materials, and sales team training
  • Analyzing market trends and customer behavior to inform demand planning and maximize value from the commercial portfolio

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Lead Associate / Product Marketing SRx (Specialty Generic Injectable) role.

❓ Key Questions to Ask During Interview

  • Can you describe the current product portfolio and pipeline for specialty generic injectables at Dr. Reddy's?
  • How does Dr. Reddy's approach cross-functional collaboration and teamwork in product marketing and other departments?
  • What opportunities are there for professional growth and development within the Product Marketing department and the company as a whole?
  • How does Dr. Reddy's balance innovation and affordability in its product offerings?
  • What are the most pressing challenges facing the specialty generic injectables market, and how is Dr. Reddy's positioned to address them?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the industry, and to assess the candidate's fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume to highlight relevant industry experience and achievements, with a focus on specialty generic injectables and product marketing
  • Write a cover letter that emphasizes your fit for the role and Dr. Reddy's mission and values
  • Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching the company and industry
  • Follow up with the HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.