📌 Core Information
🔹 Job Title: Lead - Brand Experience B2B, APAC
🔹 Company: On
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing brand strategy and execution across the APAC region
- Collaborating with cross-functional teams to enhance brand presence
- Driving business growth through strategic brand management
- Leading and mentoring team members to achieve brand objectives
ASSUMPTION: This role requires a high level of strategic thinking and leadership, with a strong focus on the B2B sector within the APAC market.
📋 Key Responsibilities
✅ Developing and implementing brand strategies that align with global brand guidelines and resonate with the APAC market
✅ Collaborating with marketing, sales, and product teams to ensure brand consistency across all touchpoints
✅ Managing and mentoring the brand experience team, fostering a culture of innovation and continuous improvement
✅ Monitoring brand performance metrics and providing regular reports to senior leadership
✅ Staying up-to-date with industry trends and competitor activities, and incorporating insights into brand strategies
ASSUMPTION: This role may require occasional travel to other APAC locations to attend meetings, events, or visit retail partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in brand management, with a focus on the B2B sector and the APAC market
Required Skills:
- Proven leadership and strategic thinking skills
- Excellent communication and presentation skills in English
- Strong project management and stakeholder engagement skills
- Familiarity with brand management tools and software
- Knowledge of the sports/retail industry and APAC market
Preferred Skills:
- Experience working in a fast-paced, dynamic environment
- Fluency in additional Asian languages
- Experience with brand management in the running or sports industry
ASSUMPTION: Candidates with experience in a global brand management role or a similar leadership position will be strongly considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Lead Brand Manager role in Shanghai, the estimated salary range is ¥450,000 - ¥650,000 per year (gross).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan
- Generous employee discount on On products
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: On is a global performance sports brand, focusing on running, outdoor, and all-day activities. They operate in the competitive retail and sports industries.
Company Size: On has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: On was founded in 2010, with headquarters in Zurich, Switzerland.
Company Description:
- On is committed to igniting the human spirit through movement, with a mission to deliver industry-disrupting premium footwear, apparel, and accessories
- The company focuses on innovation, design, and impact, inspired by athletes and driven by a passion for 'better'
- On operates globally, with hubs in Shanghai, Portland, Berlin, Yokohama, and more, fostering a diverse and inclusive work environment
Company Specialties:
- Performance Running
- Running
- Footwear
- Apparel
- Accessories
- Innovation
- Design
- Technology
- Sustainability
- Diversity and Inclusion
Company Website: on.com
ASSUMPTION: On's commitment to innovation and design, along with its global presence, creates an exciting work environment for brand management professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and leadership skills.
Reporting Structure: The Lead - Brand Experience B2B, APAC will report directly to the Global Brand Director and oversee the brand experience team.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Potential career progression into a global brand leadership role
- Opportunities to work on cross-functional projects and collaborate with international teams
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: Given On's global presence and commitment to growth, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: On's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Building 8, Mengzi Road, Rm 001-007, Shanghai, Huangpu District, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is known for its rich history, diverse culture, and modern infrastructure
- Shanghai's international community provides ample opportunities for networking and collaboration
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional growth opportunities for brand management professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with the Global Brand Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and brand management skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and market insights
- Cultural fit and alignment with On's values
Application Tips:
- Highlight your experience in B2B brand management, with a focus on the APAC market
- Demonstrate your understanding of On's brand and values in your cover letter
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Showcase your ability to think strategically and adapt to a dynamic, global work environment
ATS Keywords: Brand Management, B2B, APAC, Strategic Thinking, Leadership, Brand Experience, Cross-functional Teams, Performance Metrics, Industry Trends
ASSUMPTION: On's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify, or similar)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design and presentation tools (e.g., Adobe Creative Suite, Keynote, or Google Slides)
ASSUMPTION: Familiarity with brand management tools and software is essential for this role, as is proficiency in Microsoft Office Suite and design/presentation tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Design
- Impact
- Belief in the human spirit
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on innovation and continuous improvement
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you embody On's values in your daily work?
- Can you provide an example of a time when you drove innovation and impact in a brand management role?
- How do you approach collaboration and stakeholder engagement in a cross-functional team environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with On's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing global brand guidelines with regional market needs
- Adapting to a fast-paced, dynamic work environment
- Staying up-to-date with industry trends and competitor activities in the APAC market
ASSUMPTION: These challenges can be overcome through strong leadership, strategic thinking, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the B2B sector within the APAC region
- On's commitment to innovation and design sets this role apart from more traditional brand management positions
- This role offers the opportunity to work on a global brand with a strong presence in the performance sports industry
ASSUMPTION: Candidates should consider how their experience and skills align with the unique aspects of this role and On's brand.
📝 Sample Projects
- Developing and implementing a regional brand strategy for On's B2B products
- Managing a team to create and execute a successful brand campaign for a new product launch in the APAC market
- Conducting market research and analysis to identify trends and opportunities for On's B2B brand
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the role, as well as the need for strong project management and team collaboration skills.
❓ Key Questions to Ask During Interview
- How does this role fit into On's global brand strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- How does On support the professional growth and development of its employees, particularly in brand management roles?
- What are the most challenging aspects of working on a global brand in the APAC market, and how has the company addressed these challenges in the past?
- How does On foster a culture of innovation and continuous improvement within its brand management teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume and cover letter to highlight your experience in B2B brand management and the APAC market
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
