Assistant Innovation Brand Manager, APAC

📌 Core Information

🔹 Job Title: Assistant Innovation Brand Manager, APAC

🔹 Company: Church & Dwight Co., Inc.

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the development of innovation ideas within the Global Markets Group
• Shaping the global innovation strategy and identifying new consumer opportunities
• Developing and testing consumer concepts and building business cases with distributors and the commercial team
• Collaborating with cross-functional teams, including Global Markets commercial sales, distributors, international marketing, GMS, and R&D

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, with a strong focus on innovation and consumer-centric thinking.

📋 Key Responsibilities

✅ Supports the GMG APAC commercial team in identifying new, emerging, and G2G opportunities across our portfolio of brands within the markets

✅ Consolidates and owns the APAC innovation 5-year innovation road map and organizes innovation ideation forums as needed

✅ Partners with GMS team and our contract manufacturer (CM) to understand existing CM capabilities and translating those CM capabilities into new business opportunities for the APAC business

✅ Stay informed about category trends and advancements and assist in formulating future development trends

✅ Analyzes category trends, competitive deep dives, and portfolio analyses to drive business revenue and profitability

✅ Develops strong innovation concepts and qualifies these concepts to determine overall appeal, differentiation, and purchase intent

✅ Consolidates innovation ideas and shares innovation opportunities and business cases to key stakeholders, including APAC Sales & Marketing, distributors, International Marketing, and GMS team

✅ Kickstarts the innovation by implementing the Vetting & Charter process

✅ Works with key stakeholders to roll out innovation meetings and ensures on-time-in-full delivery

✅ Performs risk assessment to minimize project risks and provides solutions to manage impact to launches

✅ Partners with Global & Regional Marketing and distributors to develop the packaging brief and execute packaging development

✅ Supports the roll-out of innovation with our distributors in-market to ensure strong sell-in

✅ Tracks ROI measurements for all marketing activities & NPDs to determine performance vs planned goals

✅ Ensures all projects are managed on time and within budget

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive innovation and growth within the APAC market.

🎯 Required Qualifications

Education: Educated to MBA or BBA

Experience: At least 6-8 years of hands-on end-to-end innovation management experience in FMCG as part of a Marketing team

Required Skills:

• Strong international marketing innovation background
• Proven track record of successfully identifying big consumer opportunities, developing consumer insight-driven concepts, and developing and launching outstanding new products across markets
• Excellent project management skills
• Strong commercial acumen and the ability to translate innovation ideas into business plans and launches
• Excellent verbal and written communication skills

Preferred Skills:

• Experience working in the APAC region
• Fluency in multiple Asian languages

ASSUMPTION: Given the regional focus of this role, experience working in the APAC region and fluency in multiple Asian languages would be highly beneficial but not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Singapore with 6-8 years of experience, the estimated salary range is SGD 120,000 - 160,000 per annum.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Church & Dwight is a world leader in household and personal care products, operating in the competitive consumer goods industry

Company Size: With over 5,000 employees, Church & Dwight offers a large and diverse work environment with ample opportunities for growth and collaboration

Founded: Founded in 1846, Church & Dwight has a rich history and a strong commitment to innovation and quality

Company Description:

• Church & Dwight is a consumer products manufacturing company with a strong focus on specialty products
• The company is known for its iconic brands, including ARM & HAMMER®, OxiClean™, Trojan™, and Vitafusion™
• Church & Dwight is committed to providing quality, affordable consumer products and fostering a culture of ambition, impact, and collaboration

Company Specialties:

• Household and personal care products
• Over-the-counter (OTC) and devices
• International marketing and sales

Company Website: http://www.churchdwight.com/

ASSUMPTION: Church & Dwight's extensive product portfolio and international presence offer applicants a diverse range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company

Reporting Structure: The Assistant Innovation Brand Manager will report directly to the Innovation Brand Manager and work closely with cross-functional teams, including Global Markets commercial sales, distributors, international marketing, GMS, and R&D

Work Arrangement: This is an on-site role based in Singapore, with occasional flexibility for remote work

Growth Opportunities:

• Progression to a senior-level role within the Innovation Brand Management team
• Expansion into other regional or global marketing roles within the company
• Development of leadership and management skills through cross-functional collaboration and mentorship opportunities

ASSUMPTION: Given Church & Dwight's commitment to employee growth and development, there are ample opportunities for career progression and skill-building within this role.

🌍 Location & Work Environment

Office Type: The Singapore office is a modern, collaborative workspace that fosters innovation and creativity

Office Location(s): The Singapore office is located in the heart of the city, with easy access to public transportation and amenities

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• It is known for its cleanliness, safety, and vibrant food scene
• Singapore is a major hub for international business and trade

Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 6:00 PM, with occasional flexibility for remote work

ASSUMPTION: The Singapore office offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final round interview with the Innovation Brand Manager

Key Assessment Areas:

• Innovation and problem-solving skills
• Cross-functional collaboration and teamwork
• Communication and presentation skills
• Commercial acumen and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your innovation management experience and relevant skills
• Prepare examples of successful innovation projects you've led or contributed to in the past
• Research Church & Dwight's product portfolio and innovation strategy to demonstrate your understanding of the company and the role

ATS Keywords: Innovation Management, Project Management, Consumer Insights, Market Analysis, Collaboration, Communication, Commercial Acumen, Risk Assessment, Product Development, Strategic Planning, Team Leadership, Problem Solving, Trend Analysis, Business Case Development, Packaging Development, Stakeholder Engagement

ASSUMPTION: Church & Dwight's recruitment process is designed to assess candidates' skills and cultural fit, with a strong emphasis on innovation, collaboration, and commercial acumen.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics)
• Consumer research and survey tools (e.g., SurveyMonkey, Google Forms)

ASSUMPTION: While specific tools and technologies may vary, strong proficiency in Microsoft Office Suite and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Ambition: We take pride in owning our areas of expertise and driving impact
• Impact: We believe that together we have the power to win and make a tangible difference
• Collaboration: We foster a low-ego, open-minded environment where everyone has something to contribute and something to gain from working together

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on innovation, collaboration, and cross-functional teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment with a strong focus on innovation and collaboration?
• Are you comfortable working with cross-functional teams and stakeholders to drive projects to completion?
• Do you have a proven track record of successfully identifying big consumer opportunities and developing consumer insight-driven concepts?

ASSUMPTION: Church & Dwight's culture values ambition, impact, and collaboration, with a strong emphasis on innovation and cross-functional teamwork.

⚠️ Potential Challenges

• The role requires a high level of collaboration and cross-functional teamwork, which may present communication and coordination challenges
• The fast-paced work environment may require adaptability and the ability to manage multiple projects simultaneously
• The role involves working with international teams and stakeholders, which may present cultural and time zone challenges
• The competitive consumer goods industry may present challenges in driving innovation and growth

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on innovation, consumer insights, and cross-functional collaboration
• In the consumer goods industry, this role is similar to a Marketing Manager or Senior Brand Manager with a focus on innovation and new product development
• Career progression in this role may lead to senior-level positions within the Innovation Brand Management team or other regional or global marketing roles within the company

ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on innovation and cross-functional collaboration sets it apart.

📝 Sample Projects

• Developing and launching a new product line in the APAC market, from ideation to commercialization
• Conducting consumer research and market analysis to identify new business opportunities and trends
• Managing a cross-functional team to roll out a new product launch, including packaging development, communication toolkit development, and in-market support

ASSUMPTION: These sample projects illustrate the end-to-end innovation management process and the cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current innovation pipeline and how this role would contribute to its growth and success?
• How does the company support the professional development and growth of its employees, particularly in the area of innovation and marketing?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does the company foster a culture of innovation and collaboration, and what are some examples of successful cross-functional projects?
• What are the key challenges facing the APAC market, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the company's commitment to innovation, professional development, and cross-functional collaboration, as well as the specific challenges and opportunities presented by the APAC market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your innovation management experience and relevant skills
• Prepare examples of successful innovation projects you've led or contributed to in the past
• Research Church & Dwight's product portfolio and innovation strategy to demonstrate your understanding of the company and the role
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.