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Lead Content Strategist, Help Products

Salesforce
Full-time
On-site
Seattle, Washington, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead Content Strategist, Help Products

πŸ”Ή Company: Salesforce

πŸ”Ή Location: San Francisco, California, United States (Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Enterprise Technology & Infrastructure

πŸ”Ή Date Posted: April 25, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Office hybrid in San Francisco or Seattle)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a data-informed content strategy for Slack's Help Center and in-product experiences.
  • Creating compelling help and learning content, including articles, guides, and tips for new users.
  • Collaborating with cross-functional teams to ensure Slack's customers have the best support experience possible.
  • Continuously refining and improving content based on feedback and analytics.

ASSUMPTION: This role requires a strong understanding of content strategy, writing, and editing, as well as experience working with content management systems and information architecture.

πŸ“‹ Key Responsibilities

βœ… Create content explaining Slack’s new features and how to use them to get the most out of Slack.

βœ… Develop guides for new users full of useful tips and tricks.

βœ… Keep help and learning resources current and accurate: prepare updates to existing help content when the product changes.

βœ… Continually refine and improve content based on feedback and analytics.

βœ… Work closely with other members of Slack’s Help & Learning team to develop and execute a data-informed content strategy.

βœ… Build strong cross-functional relationships with key members of other teams at Slack, and collaborate on content needs and delivery.

ASSUMPTION: This role requires strong communication, collaboration, and project management skills, as well as the ability to work independently and prioritize tasks effectively.

🎯 Required Qualifications

Education: Degree or equivalent relevant experience required.

Experience: Minimum 4 years of experience writing help content for web experiences, including experience with content management systems and information architecture.

Required Skills:

  • Strong, confident, and exacting writing skills. You can explain complex concepts succinctly and clearly.
  • Keen eye for content design. You can make any lengthy, rambling document concise and human-friendly.
  • Strong editing skills (in particular, making text shorter, friendlier, and easier to understand).
  • Genuine passion for the opportunity to create a world-class help experience. Background in (and enthusiasm for) customer support or user education is preferred.
  • Knowledge related to enterprise customer needs and trends is an asset.
  • Track record of measuring the impact of content and making data-informed improvements.
  • Sharp judgment when prioritizing tasks and a strong sense of urgency in driving projects to completion.
  • Ability to recognize when something is over your head, and willingness to ask for help.

Preferred Skills:

  • Basic knowledge of HTML and CSS.
  • Light image editing skills.
  • Perspicuity in all things.
  • Impeccable taste in emoji.

ASSUMPTION: This role requires a strong portfolio of writing samples demonstrating writing for product experiences and specific audiences and industries.

πŸ’° Compensation & Benefits

Salary Range: For California-based roles, the base salary hiring range for this position is $138,800 to $190,900. For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Benefits:

  • Stock Options
  • Equity

Working Hours: Full-time position with a hybrid work arrangement (office hybrid in San Francisco or Seattle).

ASSUMPTION: Salary ranges are provided based on location and experience level, with the assumption that the company follows market standards for compensation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Salesforce is a leading enterprise software company that specializes in customer relationship management (CRM) and cloud-based platforms.

Company Size: Salesforce has over 10,000 employees and is a publicly traded company.

Founded: Salesforce was founded in 1999 and is headquartered in San Francisco, California.

Company Description:

  • Salesforce is the world's leading customer relationship management (CRM) platform.
  • The company provides a wide range of enterprise applications focused on customer service, marketing automation, analytics, and application development.
  • Salesforce is committed to innovation, sustainability, and giving back to communities.

Company Specialties:

  • Customer Relationship Management (CRM)
  • Cloud Computing
  • Enterprise Software
  • Marketing Automation
  • Analytics
  • Application Development

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong reputation in the enterprise software industry. The company's size and resources allow for significant investment in employee development and growth opportunities.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position within the Help & Learning team at Salesforce.

Reporting Structure: The Lead Content Strategist reports directly to the Manager of Content Strategy within the Help & Learning team.

Work Arrangement: This is a hybrid role with an office hybrid arrangement in San Francisco or Seattle. Employees can expect to spend a portion of their time working remotely and a portion of their time working on-site at one of the company's offices.

Growth Opportunities:

  • Potential to advance to a management role within the Help & Learning team or other departments at Salesforce.
  • Opportunities to work on high-impact projects and collaborate with cross-functional teams.
  • Access to professional development resources and training programs.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Salesforce's offices are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): San Francisco, California, United States; Seattle, Washington, United States

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup scene and a high cost of living.
  • Seattle is also a significant tech hub with a lower cost of living compared to San Francisco.
  • Both locations offer a diverse range of cultural attractions, outdoor activities, and culinary experiences.

Work Schedule: Full-time position with a hybrid work arrangement (office hybrid in San Francisco or Seattle).

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the Help & Learning team
  • In-depth interview with the hiring manager and other team members
  • Final interview with the director of the Help & Learning team
  • Background check and offer extension

Key Assessment Areas:

  • Writing and editing skills
  • Content strategy and planning
  • Collaboration and communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Salesforce's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Provide specific examples of your writing and editing work, as well as any relevant metrics or analytics.
  • Be prepared to discuss your approach to content strategy and how you've used data to inform your decisions in previous roles.
  • Research Salesforce's company culture and values, and be ready to discuss how you align with them.

ATS Keywords: Content Strategy, Writing, Editing, Help Center, User Education, Customer Support, Data Analysis, HTML, CSS, Image Editing, Collaboration, Project Management, Content Design, Analytics, User Experience

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and qualifications through specific examples and anecdotes.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., Salesforce Help Center, WordPress)
  • Writing and editing tools (e.g., Google Docs, Microsoft Word)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Sketch, Figma)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's existing tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Success
  • Innovation
  • Trust
  • Equality
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Customer-focused and empathetic

Self-Assessment Questions:

  • How do you approach creating content that is both engaging and informative for users?
  • Can you provide an example of a time when you used data to inform your content strategy?
  • How do you prioritize tasks and manage your time effectively in a fast-paced, dynamic work environment?

ASSUMPTION: Salesforce values candidates who are passionate about their work, committed to customer success, and eager to learn and grow within the company.

⚠️ Potential Challenges

  • Managing a high volume of content and ensuring its accuracy and relevance.
  • Keeping up with frequent product updates and changes in the Help Center content.
  • Balancing the need for data-driven decision-making with the need for quick turnaround times.
  • Collaborating effectively with cross-functional teams and stakeholders with varying priorities and perspectives.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content strategist roles, this position places a greater emphasis on data analysis and user education.
  • In the enterprise software industry, Salesforce is known for its strong focus on customer success and innovation.
  • This role offers significant growth opportunities and the chance to work on high-impact projects with a global impact.

ASSUMPTION: This role is well-suited for candidates with experience in enterprise software, customer support, or user education, as well as a strong background in content strategy and writing.

πŸ“ Sample Projects

  • Developing a comprehensive user onboarding guide for a new Slack feature, including step-by-step instructions, tips, and best practices.
  • Creating a series of blog posts or articles explaining complex enterprise software concepts in a clear and accessible way for a general audience.
  • Collaborating with the product team to create in-product help content that enhances the user experience and drives user engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Help & Learning team?
  • How does the Help & Learning team collaborate with other departments at Salesforce, such as Product and Marketing?
  • What are the most significant challenges facing the Help & Learning team in the next 12-24 months, and how can this role help address them?
  • How does Salesforce support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) used to measure the success of the Help & Learning team, and how can this role contribute to achieving them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and editing samples, content strategy examples, and any relevant metrics or analytics.
  • Prepare a portfolio of your writing and editing work, including any relevant projects or case studies that demonstrate your ability to create engaging and informative content for users.
  • Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and ask about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.