📌 Core Information
🔹 Job Title: Lead Demand Generation Specialist
🔹 Company: Wenger Corporation
🔹 Location: Owatonna, Minnesota
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (4+ years of experience)
🔹 Remote Status: Hybrid (with a 50-mile radius preference)
🚀 Job Overview
Key aspects of this role include:
- Driving qualified leads through integrated marketing campaigns
- Optimizing SEO performance and managing CRM integrations
- Collaborating with cross-functional teams to create a seamless lead-to-revenue journey
- Analyzing campaign performance and optimizing tactics for improved ROI
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive demand generation efforts.
📋 Key Responsibilities
✅ Plan and execute demand generation campaigns across digital channels, including email, paid and organic social media, and web
✅ Work closely with content manager and marketing team members to create lead generation campaigns
✅ Provide agency management for CRM and lead generation analytics
✅ Manage marketing automation tools to support campaign execution and lead scoring
✅ Build and manage lead nurture workflows and email campaign calendars
✅ Track, analyze, and report on campaign KPIs and pipeline impact
✅ Collaborate with content and design teams to develop campaign assets
✅ Work closely with sales and marketing leaders to align on lead generation strategies
✅ Stay up-to-date with the latest marketing trends, tools, and technologies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to maximize demand generation efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Music Education, or a related field
Experience: 4+ years of experience in demand generation, digital marketing, or marketing operations
Required Skills:
- Proven success in managing SEO, email marketing, and paid/organic social media campaigns
- Strong understanding of CRM systems and marketing automation tools (HubSpot, Marketo, Salesforce, etc.)
- Analytical mindset with experience in campaign tracking, A/B testing, and performance optimization
- Comfortable working cross-functionally in a fast-paced environment
Preferred Skills:
- Experience working with a B2B company, preferably in a music education or similar market
- Familiarity with tools like Google Analytics, WordPress, Salesforce, or similar platforms
- Creative, results-oriented mindset with a focus on meeting sales and marketing goals
ASSUMPTION: Candidates with a strong background in demand generation, digital marketing, or a related field, along with relevant experience and skills, are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year (based on market data for mid-senior level demand generation roles in Minnesota)
Benefits:
- Paid Time Off
- 9 Paid Holidays
- Generous Profit Sharing
- Medical, Dental, and Vision Insurance
- Spending Accounts (HSA, FSA, DCFSA)
- Company Paid Short-term and Long-term Disability Insurance
- 401k Retirement Plan with Company Match
- Company Paid Life Insurance
- Supplemental Life Insurance
- Onsite Fitness Center
- Employee Assistance Program
- Tuition Reimbursement Program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive for the mid-senior level demand generation role in the Minnesota market.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, music education, performing arts, and athletic products)
Company Size: Mid-sized (501-1,000 employees)
Founded: 1946
Company Description:
- Privately-held, leading manufacturer of high-quality music education, performing arts, and athletic products
- Focuses on innovation, quality, and customer experience
- Offers a broad product portfolio and serves various markets, with a primary focus on music education
Company Specialties:
- Music Rehearsal Rooms
- Performing Arts Spaces
- Acoustical Solutions
- SoundLok Sound-Isolation Rooms
- Athletic Storage and Equipment
- Rigging Solutions
- Portable Staging and Seated Risers
- Storage Solutions
- Music Posture Chairs
- Music Stands
- Music Education Equipment
- Theatre Equipment
- K12 Classroom Furnishings
- Virtual Acoustic Solutions
Company Website: www.wengercorp.com
ASSUMPTION: Wenger Corporation is a well-established, leading manufacturer in its industry, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: Reports directly to the Senior Marketing Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote) with a preference for candidates living within a 50-mile radius of Owatonna, Minnesota
Growth Opportunities:
- Potential career growth within the marketing department
- Opportunities to work on high-profile projects and campaigns
- possibility to expand responsibilities based on performance and company growth
ASSUMPTION: This role offers growth opportunities for the right candidate, with potential for career advancement and increased responsibilities.
🌍 Location & Work Environment
Office Type: Corporate Headquarters (Hybrid work arrangement)
Office Location(s): Owatonna, Minnesota
Geographic Context:
- Owatonna is a city in Steele County, Minnesota, with a population of approximately 25,000
- Located about an hour south of downtown Minneapolis
- Offers a mix of urban and rural living, with easy access to outdoor recreational activities
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Owatonna, Minnesota, offers a pleasant work-life balance, with easy access to both urban and outdoor recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interview
- Final interview with the hiring manager
- Background check and reference check (if applicable)
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of demand generation strategies and tactics
- Showcase your ability to work effectively with cross-functional teams
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Demand Generation, Digital Marketing, Marketing Operations, CRM Systems, Marketing Automation Tools, SEO, Email Marketing, Social Media Campaigns, Analytical Mindset, A/B Testing, Performance Optimization, Cross-functional Collaboration, B2B Marketing, Google Analytics, Content Creation, Lead Management
ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing skills, strategic mindset, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM Systems (e.g., Salesforce, HubSpot)
- Marketing Automation Tools (e.g., Marketo, Pardot)
- SEO Tools (e.g., Google Search Console, SEMrush)
- Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Social Media Management Tools (e.g., Hootsuite, Buffer)
- Google Analytics
- WordPress
- Microsoft Office Suite
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Quality
- Integrity
- Collaboration
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Results-oriented and proactive approach
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you align with Wenger Corporation's value of 'Customer Focus' in your approach to demand generation?
- How comfortable are you working in a fast-paced, dynamic environment, and collaborating with cross-functional teams?
- How do you approach continuous learning and staying up-to-date with the latest marketing trends and tools?
ASSUMPTION: Candidates who demonstrate a strong fit with Wenger Corporation's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working with various teams and stakeholders to align on lead generation strategies
- Keeping up with the latest marketing trends, tools, and technologies
- Analyzing and reporting on campaign performance and pipeline impact
- Potential challenges in working with legacy systems or processes
ASSUMPTION: This role may present challenges related to managing multiple campaigns, working with various teams, and staying current with industry trends and technologies.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on demand generation and integrated marketing campaigns, rather than brand marketing or product marketing
- Industry-specific context: Wenger Corporation serves the music education, performing arts, and athletic markets, which may have unique demand generation requirements
- Career path comparison: This role may lead to career growth within the marketing department or other related fields, such as product marketing or brand management
ASSUMPTION: This role is unique in its focus on demand generation and integrated marketing campaigns within the context of Wenger Corporation's specific markets.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive leads for a new product launch
- Optimizing SEO performance for the company's website to improve organic traffic and conversions
- Managing a lead nurture workflow to engage and qualify leads for the sales team
ASSUMPTION: Sample projects for this role may involve campaign development, SEO optimization, and lead nurture workflow management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role address them?
- How does this role collaborate with the sales team to ensure effective lead handoff and follow-up?
- What are the most successful demand generation campaigns Wenger Corporation has run in the past, and what can I learn from them?
- How does Wenger Corporation measure and optimize demand generation performance?
- What opportunities are there for professional growth and development within the marketing department?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company's demand generation strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research Wenger Corporation and the demand generation industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
