Lead Events Manager, Global - Field Marketing

📌 Core Information

🔹 Job Title: Lead Events Manager, Global - Field Marketing

🔹 Company: DeepL

🔹 Location: Cologne, North Rhine-Westphalia, Germany (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Leading the planning and execution of global events, with a focus on DeepL Dialogues, our annual customer conference
• Collaborating with cross-functional teams to create compelling event experiences that drive business impact
• Managing event budgets, vendor relationships, and logistics
• Analyzing event performance and sharing insights to improve future programs
• Supporting local field marketers and enabling teams to activate around events successfully

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple complex projects simultaneously.

📋 Key Responsibilities

✅ Co-create the events strategy, partnering with Field Marketing to build a global events strategy that supports brand awareness, pipeline generation, and customer engagement

✅ Lead the end-to-end planning and execution of DeepL Dialogues, ensuring a compelling experience for attendees and measurable business impact

✅ Drive third-party event presence by collaborating with regional teams and Demand Gen to identify high-impact events and align on goals, messaging, and execution

✅ Manage event budgets collaboratively, prioritize resources effectively, and ensure maximum ROI

✅ Partner on venue and vendor management, coordinating with Procurement, Legal, and regional teams to secure venues and vendors that meet business and compliance needs

✅ Curate content with stakeholders, working closely with Product, Content, and Creative Studio to identify speakers and build compelling, audience-first agendas that reflect our brand and thought leadership

✅ Amplify events through integrated promotion, collaborating with channel owners to build cohesive campaigns that drive registration, engagement, and amplification

✅ Measure and share success, partnering with Marketing Ops to define key metrics, evaluate event performance, and share insights that help improve future programs

✅ Enable and elevate teams, supporting local field marketers, SDRs, and AEs to ensure they have the tools, messaging, and enablement to activate around events successfully

✅ Foster cross-functional alignment, acting as a connector across teams to ensure our event efforts are transparent, inclusive, and tied to larger company priorities

ASSUMPTION: This role requires a strong understanding of end-to-end event production, including content, operations, creative, and logistics, as well as experience managing complex projects with external agencies to deliver high-quality, on-brand experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Event Management, or a related field

Experience: Proven track record in B2B SaaS, particularly in high-growth, scale-up environments, with a focus on event production and management

Required Skills:

• Proven experience in event planning and execution
• Strong analytical skills and data-driven decision-making
• Excellent communication and collaboration skills
• Mastery of project management and organizational skills
• Familiarity with B2B buying cycles and event strategies

Preferred Skills:

• Experience with event management software
• Fluency in multiple languages
• Knowledge of the Language AI or translation industry

ASSUMPTION: Candidates should have a proven track record in B2B SaaS event production and possess strong analytical skills for data-driven decision-making. The ideal candidate will be a master organizer with excellent communication skills and a collaborative mindset.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a Lead Events Manager role in Germany)

Benefits:

• Hybrid work schedule (2 days on-site)
• Flexible working hours
• 30 days of annual leave
• Competitive benefits package
• Regular in-person team events
• Monthly full-day hacking sessions

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Lead Events Manager role in Germany, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Language AI and translation technology

Company Size: Medium-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment

Founded: 2017, with a mission to break down language barriers through human-sounding translations and intelligent writing suggestions

Company Description:

• Global communications platform powered by Language AI
• Enables over 100,000 businesses to transform communications, reach new markets, and improve productivity
• Empowers millions of individuals worldwide to make sense of the world and express their ideas

Company Specialties:

• Language AI and machine translation
• Enterprise-level translation solutions
• Intelligent writing suggestions and language assistance tools

Company Website: DeepL Translator

ASSUMPTION: DeepL is a well-established company in the Language AI and translation industry, with a strong focus on enterprise-level solutions and a global customer base.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: Reports directly to the Director of Field Marketing, with close collaboration with various teams, including Product, Marketing Ops, and Creative Studio

Work Arrangement: Hybrid work schedule, with 2 days on-site in Cologne, Germany, and the option to work remotely for the remaining days

Growth Opportunities:

• Expanding the global events calendar and team
• Developing and executing new event formats and strategies
• Potential career progression to a Director or Senior Manager role within the events team

ASSUMPTION: This role offers significant growth potential, both in terms of the events team's expansion and the candidate's career development within the marketing department and the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Cologne, Germany (Maarweg 165, 50825 Cologne, North Rhine-Westphalia, DE)

Geographic Context:

• Cologne is the fourth-largest city in Germany, with a vibrant cultural scene and a strong economy
• The office is located in the MedienHafen district, a hub for creative and digital industries
• The region is home to a diverse range of businesses, from startups to multinational corporations

Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final round with the Director of Field Marketing
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Data-driven decision-making and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with DeepL's values

Application Tips:

• Highlight relevant event management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with DeepL's mission and values
• Prepare examples of successful events you've planned or managed, emphasizing your problem-solving skills and ability to drive business impact
• Research DeepL's company culture and be ready to discuss how your personal values align with the organization

ATS Keywords: Event Management, B2B SaaS, Global Events, Customer Conferences, Budget Planning, Vendor Management, Cross-Functional Collaboration, Data-Driven Decision Making, Marketing Strategy

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with DeepL's mission and values. The hiring team will be looking for evidence of the candidate's ability to manage complex projects, collaborate effectively, and drive business impact through events.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Hopin, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities, as well as the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Break down language barriers
• Empower individuals and businesses worldwide
• Foster a culture of collaboration, innovation, and continuous learning

Work Style:

• Dynamic and fast-paced, with a focus on growth and innovation
• Collaborative and inclusive, with a strong emphasis on cross-functional teamwork
• Data-driven and results-oriented, with a focus on continuous improvement

Self-Assessment Questions:

• How do you align with DeepL's mission to break down language barriers and empower individuals and businesses worldwide?
• How do you approach collaboration and cross-functional teamwork in a dynamic, fast-paced environment?
• How do you ensure that your work style and approach to problem-solving fit with DeepL's culture of innovation, continuous learning, and data-driven decision-making?

ASSUMPTION: DeepL values candidates who are passionate about the company's mission, demonstrate strong communication and collaboration skills, and are eager to learn and grow in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple complex projects simultaneously, with tight deadlines and high expectations
• Navigating a fast-panging industry and adapting to changes in the events landscape
• Balancing the needs of various stakeholders, including attendees, sponsors, and internal teams
• Working effectively in a hybrid work environment, with team members based in different locations

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on global events and customer conferences, with a specific emphasis on DeepL Dialogues
• Compared to other event management roles, this position requires a stronger focus on strategic planning, cross-functional collaboration, and data-driven decision-making
• Career progression in this role may lead to senior event management positions or a transition into a marketing leadership role

ASSUMPTION: This role offers a unique opportunity to shape DeepL's global events strategy and make a significant impact on the company's growth and success.

📝 Sample Projects

• Planning and executing DeepL Dialogues, including securing venues, managing vendors, and curating content
• Developing and implementing a global events strategy, in collaboration with Field Marketing and other relevant teams
• Managing third-party event presence, including identifying high-impact events and aligning on goals, messaging, and execution

ASSUMPTION: These projects require strong event planning and management skills, as well as the ability to collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy, and how will my work impact the company's growth and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DeepL support the professional development and growth of its employees, particularly in the events team?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
• How does DeepL foster a culture of innovation and continuous learning, and how can I contribute to this environment?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into the position's requirements and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event management experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with DeepL's mission and values
• Prepare examples of successful events you've planned or managed, emphasizing your problem-solving skills and ability to drive business impact
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.