📌 Core Information
🔹 Job Title: Lead Founding Marketer
🔹 Company: PhillyTech.Co
🔹 Location: Remote (North America & Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 3-6+ years
🔹 Remote Status: Remote (with opportunities for in-person collaboration)
🚀 Job Overview
Key aspects of this role include:
- Building and leading marketing efforts for a high-growth event planning SaaS company
- Collaborating closely with founders and cross-functional teams to drive growth
- Owning demand generation, content strategy, event marketing, and brand presence
- Working in a fast-paced, entrepreneurial environment with opportunities for growth and advancement
ASSUMPTION: This role requires a high-performing individual contributor who is ready to take full ownership of marketing efforts and thrive in a startup environment.
📋 Key Responsibilities
✅ Website Ownership: Manage and evolve the company website as the central marketing asset
✅ Content Marketing: Develop and own the content calendar, writing and managing blogs, case studies, landing pages, and customer-facing assets
✅ Campaign Execution: Run digital and outbound campaigns using HubSpot and other tools, supporting email workflows, drip sequences, and reporting
✅ Product & Sales Enablement: Collaborate with sales to create high-converting assets such as one-pagers, product announcements, and customer communications
✅ Event Marketing: Own planning and execution for in-person and virtual events, from booth design and swag to logistics and vendor coordination
✅ Social & Brand: Manage and grow the company's LinkedIn presence, amplifying thought leadership and strengthening brand awareness
✅ Cross-Functional Collaboration: Assist marketing, sales, customer success, and product teams with asset creation and other marketing materials
✅ Design: Light design work and familiarity with tools like Figma, Canva, or similar is a plus
ASSUMPTION: This role requires a strategic mindset with a strong track record of executing marketing campaigns that drive growth and the ability to collaborate cross-functionally with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-6+ years of experience in B2B SaaS marketing
Required Skills:
- Proficiency with HubSpot or similar marketing automation tools
- Experience with Figma or light design tools (or willingness to learn)
- Demonstrated experience owning marketing calendars, campaigns, and event logistics (in-person and virtual)
- Strategic mindset with a strong track record of executing marketing campaigns that drive growth
- Strong communication skills, both verbal and written, with proven ability to collaborate cross-functionally with Sales, Product, and Customer teams
- Ability to work in a fast-paced environment, prioritize, multitask, perform well under pressure, meet deadlines, and wear multiple hats
- Excited to work in a startup environment with a track record of being adaptable to changing priorities in a fluid, high-growth environment
Preferred Skills:
- Background in hospitality
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving growth through marketing campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 USD per year + equity
Benefits:
- 100% employee and 50% dependent coverage for vision, health, and dental
- Maternity leave support
- Future 401K plan
- Quarterly meetups
- Remote work budget and opportunities for leadership advancement
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in high-growth SaaS companies. The final offer may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 11-50 employees (small to mid-sized company, providing a close-knit and collaborative work environment)
Founded: 2015 (with a solid history and established network in the SaaS and Hi-Tech industries)
Company Description:
- PhillyTech.Co is a recruiting company specializing in SaaS and Hi-Tech talent, offering hiring, business development, and growth solutions
- The company helps high-growth SaaS companies scale by providing elite GTM talent recruiting, nearshoring solutions, and business development expertise
- PhillyTech.Co delivers people, strategy, and connections to help clients succeed in their hiring and business growth efforts
Company Specialties:
- Staffing and recruiting
- Full-time hiring
- Contingent recruiting
- Retained recruiting
- Contract to hire
- Staff augmentation in Latin America
- Lead generation
Company Website: https://www.saas-talent.com/
ASSUMPTION: As a small to mid-sized company, PhillyTech.Co offers a close-knit and collaborative work environment where employees have the opportunity to make a significant impact on the company's success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the founders and works closely with cross-functional teams, including sales, customer success, and product
Work Arrangement: Remote work with opportunities for in-person collaboration, allowing for a flexible work-life balance
Growth Opportunities:
- As the first dedicated marketer, this role offers the opportunity to build and lead the marketing engine from the ground up
- Working closely with founders and C-Suite provides opportunities for strategic decision-making and professional growth
- The company's high-growth trajectory presents numerous advancement opportunities as the company continues to scale
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real difference and be part of strategic decisions.
🌍 Location & Work Environment
Office Type: Remote-first company with opportunities for in-person collaboration
Office Location(s): Philadelphia, Pennsylvania (with remote work opportunities across North America and Europe)
Geographic Context:
- Philadelphia, Pennsylvania: A vibrant city with a rich history, offering a mix of urban and suburban living options
- North America & Europe: Remote work opportunities allow for flexibility in location, enabling candidates to live and work in various regions
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement and flexible scheduling provide candidates with the opportunity to maintain a healthy work-life balance while working for a high-growth company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the founders and relevant team members
- Final interview or offer discussion
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication skills
- Adaptability and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of the company and the role in your application materials
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
ATS Keywords: B2B SaaS marketing, HubSpot, content strategy, event marketing, campaign execution, sales enablement, cross-functional collaboration, communication skills, strategic mindset, adaptability
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot (marketing automation)
- Figma or Canva (light design tools)
- Other marketing tools and platforms as needed
ASSUMPTION: Familiarity with HubSpot and light design tools is required for this role, with additional marketing tools and platforms to be determined based on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Accountability: Taking ownership of marketing efforts and driving results
- Ownership mindset: Proactively identifying and addressing marketing opportunities and challenges
- Data-driven approach: Using data and analytics to inform marketing strategies and decisions
Work Style:
- Collaborative: Working closely with founders and cross-functional teams to drive growth
- Entrepreneurial: Thriving in a fast-paced, high-growth environment with opportunities for innovation and creativity
- Adaptable: Embracing change and adjusting marketing strategies as needed to support the company's growth
Self-Assessment Questions:
- Do you have a proven track record of driving growth through marketing campaigns in a B2B SaaS environment?
- Are you comfortable working in a fast-paced, startup environment with changing priorities and a high degree of autonomy?
- Do you thrive in a collaborative work environment and enjoy working closely with founders and cross-functional teams?
ASSUMPTION: Candidates who align with PhillyTech.Co's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- As the first dedicated marketer, this role requires building the marketing engine from the ground up, which may involve navigating unknowns and learning as you go
- Working in a fast-paced, high-growth environment can be demanding and may require long hours or quick turnaround times
- Collaborating with founders and cross-functional teams may require strong communication and project management skills to ensure alignment and successful execution
- As a remote-first company, candidates must be self-motivated and able to work independently with minimal supervision
ASSUMPTION: Candidates who are comfortable with ambiguity, thrive in fast-paced environments, and possess strong communication and project management skills are well-suited to this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of autonomy and strategic decision-making, as the first dedicated marketer for the company
- B2B SaaS marketing experience is crucial for success in this role, as the candidate will be responsible for driving growth through marketing campaigns
- This role offers significant growth potential, with opportunities for advancement as the company continues to scale
ASSUMPTION: Candidates with relevant B2B SaaS marketing experience and a strong track record of driving growth through marketing campaigns are well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive lead generation and brand awareness for a high-growth event planning SaaS company
- Creating and managing a content calendar, including blogs, case studies, and landing pages, to support marketing campaigns and drive organic traffic
- Planning and executing in-person and virtual events, from booth design and swag to logistics and vendor coordination, to generate leads and strengthen brand presence
ASSUMPTION: These sample projects are designed to showcase the candidate's marketing skills, strategic thinking, and ability to execute marketing campaigns that drive growth.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into the company's long-term plans?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your marketing campaigns, content, or other relevant work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
