Lead Generation - Paid Digital Marketer

📌 Core Information

🔹 Job Title: Lead Generation - Paid Digital Marketer

🔹 Company: Zinda Law Group, PLLC

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing, 🎯 Demand Generation

🔹 Date Posted: Tue Apr 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and managing paid digital advertising campaigns.
• Implementing SEO strategies to enhance organic search visibility.
• Driving paid traffic through strategic ad campaigns.
• Improving website rankings utilizing SEO best practices.

ASSUMPTION: Candidates are expected to have the ability to develop creative and effective digital marketing strategies given the law firm's focus on justice and impactful results in personal injury law.

📋 Key Responsibilities

✅ Developing and expanding paid search marketing campaigns.

✅ Conducting keyword research for pay-per-click campaigns.

✅ Monitoring and optimizing campaign metrics using Google Analytics.

✅ Producing weekly performance reports and maintaining paid social media campaigns.

✅ Conducting keyword research and implementing on-page SEO optimizations.

✅ Developing and executing link-building and backlinking strategies.

✅ Conducting site audits and fixing technical SEO issues.

✅ Managing individual and team projects and implementing brand management strategies.

ASSUMPTION: Responsibilities require strong analytical skills and adaptability to emerging digital trends, inherently beneficial to the firm’s competitive edge.

🎯 Required Qualifications

Education: Bachelor’s degree is preferred.

Experience: At least 1 year of experience in paid search, paid social, and SEO.

Required Skills:

• Proficiency in Google Ads, Google Analytics, and SEO tools.
• Experience with large-scale PPC campaigns.
• Strong understanding of SEO strategies.

Preferred Skills:

• Familiarity with WordPress and SEO-friendly structures.
• Previous law firm experience.

ASSUMPTION: Potential applicants should align with the firm's refined marketing needs, fostering both technical prowess and creative strategy.

💰 Compensation & Benefits

Salary Range: Salary is commensurate with experience.

Benefits:

• Work remotely two days per week.
• Ongoing training and mentoring.
• Paid time off (20 days) and 11 paid holidays.
• Medical, vision & dental insurance (Base plan covered 100%).
• Simple IRA with up to 3% company match.

Working Hours: 40 hours per week, flexible hybrid arrangement.

ASSUMPTION: Compensation may include performance bonuses based on digital marketing success metrics, relevant to the firm's competitive positioning and client acquisition strategies.

📌 Applicant Insights

🔍 Company Context

Industry: Zinda Law Group operates within the legal sector, specifically focusing on personal injury law across multiple states.

Company Size: 51-200 employees, indicative of a mid-sized firm with room for diverse roles.

Founded: Not Specified

Company Description:

• Nationally recognized for personal injury legal services.
• Comprehensive case handling from pre-suit to litigation.
• Emphasizes aggressive, personalized legal representation.

Company Specialties:

• Personal Injury
• Car Accidents
• Brain Injury

Company Website: http://www.zdfirm.com

ASSUMPTION: As a growing law firm, marketing strategies are crucial for client engagement and maintaining legal service quality.

📊 Role Analysis

Career Level: Entry to mid-level, focusing on technical expertise and room for growth.

Reporting Structure: Expected to report to the Marketing Director or equivalent.

Work Arrangement: Primarily on-site with remote work flexibility.

Growth Opportunities:

• Advancement within the marketing department.
• Mentoring and ongoing digital marketing education.
• Potential leadership roles in campaign management.

ASSUMPTION: Growth potential is tied to successful campaign outcomes and adaptability to new legal advertising trends.

🌍 Location & Work Environment

Office Type: Professional law office setting with collaborative spaces.

Office Location(s): Austin, TX Headquarters

Geographic Context:

• Austin is a tech hub with a vibrant cultural scene.
• Offers a strong market for digital marketing professionals.
• Law firm benefits from Austin’s growing population and infrastructure.

Work Schedule: Standard business hours with flexibility for hybrid arrangements.

ASSUMPTION: Team-based environment fosters a collaborative work culture adaptable to personal injury law challenges.

💼 Interview & Application Insights

Typical Process:

• Online application through company website.
• Initial phone screening with HR.
• Interview with the marketing team and department head.

Key Assessment Areas:

• Competence in digital marketing tools.
• Ability to analyze and report on campaign performance.
• Team collaboration and problem-solving skills.

Application Tips:

• Highlight any law firm or legal marketing experience.
• Demonstrate campaign success metrics in your resume.
• Research and understand the firm's core values and mission.

ATS Keywords: Paid Search, Paid Social, SEO, Google Ads, PPC Campaigns

ASSUMPTION: Candidates adept in result-driven digital marketing will stand out, aligning with the firm’s commitment to justice and excellence.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SEMrush

ASSUMPTION: Proficiency in these tools is expected to innovate in the personal injury law market, essential for effective marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Excellence Always
• Data-Driven Results
• Diligent Client Service

Work Style:

• Collaborative and team-oriented.
• Detail-driven, demanding high accuracy and precision.
• Adaptable to pace and client needs in personal injury law.

Self-Assessment Questions:

• How do you handle tight deadlines in digital campaigns?
• Can you share a successful SEO strategy you implemented?
• How do you ensure alignment with company brand strategies?

ASSUMPTION: Candidates should embody resilience and dedication, fostering a proactive approach to digital marketing within legal contexts.

⚠️ Potential Challenges

• Balancing multiple campaigns simultaneously.
• Adapting to the legal industry’s specific marketing needs.
• Keeping up with evolving SEO and digital advertising trends.
• Aligning digital strategies with legal service objectives.

ASSUMPTION: Challenges are intrinsic to the evolving nature of digital marketing and the competitive landscape of personal injury law.

📈 Similar Roles Comparison

• This role offers more specialization compared to general digital marketing positions.
• Emphasis on legal advertising is unique to the law industry.
• Greater focus on analytical skills and data interpretation than in other marketing roles.

ASSUMPTION: Specialized knowledge in legal marketing creates unique professional challenges and opportunities.

📝 Sample Projects

• Developing a PPC campaign targeting personal injury clients in Texas.
• Executing SEO enhancements for a client-focused law firm website.
• Producing data-driven reports to support marketing strategies.

ASSUMPTION: Sample projects would require strategic and analytical creativity to meet the firm’s client acquisition goals.

❓ Key Questions to Ask During Interview

• How does the marketing team measure success?
• What tools and resources are provided for digital campaigns?
• How frequently are marketing strategies reviewed and adjusted?
• Can you describe the team dynamics and collaboration within the department?
• What are the long-term goals for the marketing department at Zinda Law Group?

ASSUMPTION: In-depth queries about team strategy and resource allocation reflect preparedness and engagement with role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through Zinda Law Group's careers page
• Prepare for a potential phone screening.
• Showcase your digital marketing portfolio where applicable.
• Confirm your understanding of Zinda Law Group's mission and values.
• Ensure all qualifications and experiences align with the job description.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.