📌 Core Information
🔹 Job Title: Lead Generation Representative
🔹 Company: ICP Group
🔹 Location: Acton, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Chemical Manufacturing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Identifying and qualifying project opportunities in the building materials space
- Generating interest in ICP Group's products through targeted outreach
- Supporting sales pipeline development through data-driven research and collaboration
- Managing and updating CRM databases to track lead progress
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a knack for building relationships.
📋 Key Responsibilities
✅ Execute lead generation strategies and criteria using platforms such as ConstructConnect (CMD), BidPrime, and other construction intelligence tools
✅ Collaborate with sales teams, distributors, and contractors to build and maintain automated reporting within lead databases aligned to key segments and product divisions
✅ Manage and update the CRM database to track lead progress from initial identification through closure, capturing key data such as influencers, specifications, and win/loss reasons
✅ Conduct market research to identify new opportunities, develop targeted messaging, and deliver outbound communications to prospective leads via email, phone, and digital campaigns
✅ Maintain a continuous pipeline of qualified leads by coordinating closely with the Sales, Marketing, and Technical Services teams
✅ Assign qualified leads to appropriate sales team members within the CRM and monitor progress and closure rates to evaluate performance and conversion trends
✅ Assist in the development and maintenance of product specifications and communicate changes to Master Specifications as needed
✅ Prepare clear and concise reports summarizing lead generation activity, key insights, and areas for improvement
✅ Maintain knowledge of company products, industry trends, construction specifications, and safety protocols
✅ Support internal projects and initiatives and contribute to ongoing process improvement
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 2+ years of experience in lead generation, inside sales, or marketing, ideally within the construction or building materials industry
Required Skills:
- Familiarity with CRM systems (e.g., Salesforce, HubSpot, or similar)
- Exceptional communication skills, both verbal and written
- Strong analytical, organizational, and time-management abilities
- High attention to detail with a focus on accuracy and follow-through
- Ability to multitask and manage competing priorities in a deadline-driven environment
- Comfortable working independently and as part of a cross-functional team
- Proficiency in Microsoft Office Suite and general computer systems
Preferred Skills:
- Experience with lead generation tools such as ConstructConnect (CMD) or BidPrime
- Knowledge of the construction industry and its players
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and a strong skillset are equally valuable for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level lead generation roles in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing, specifically focused on specialty coatings, adhesives, sealants, and elastomers (CASE) for the construction and industrial end markets
Company Size: Small (11-50 employees), which may offer a more agile and entrepreneurial work environment
Founded: 2015, with a focus on rapid growth through organic and acquisition strategies
Company Description:
- ICP Group is a leading formulator and manufacturer of specialty coatings, adhesives, sealants, and elastomers
- Known for innovation, quality, and performance, ICP Group serves the construction and industrial end markets
- Headquartered in Andover, MA, with manufacturing and distribution sites throughout North America, Latin America, Europe, and the Asia Pacific region
Company Specialties:
- Specialty coatings
- Adhesives
- Sealants
- Elastomers
Company Website: http://www.icpgroup.com/
ASSUMPTION: ICP Group's small size and focus on growth may present opportunities for career advancement and impactful work.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with sales teams, distributors, and contractors
Work Arrangement: Remote OK, with flexibility for the right candidate
Growth Opportunities:
- Potential career progression into sales, marketing, or management roles
- Chance to gain experience in a growing company and make a significant impact
- Opportunities to learn about the construction industry and its various players
ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, providing a well-rounded experience for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely)
Office Location(s): Acton, MA (with the option to work remotely)
Geographic Context:
- Acton, MA is a suburb of Boston, offering a mix of urban and rural living
- The area is known for its strong job market, with a concentration of tech, biotech, and healthcare companies
- Acton is conveniently located near major highways, offering easy access to Boston and other nearby cities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing Manager to discuss the role and its responsibilities
- Final interview with key stakeholders to assess skills and fit within the team
Key Assessment Areas:
- Communication skills and ability to build relationships
- Analytical and problem-solving skills
- Understanding of the construction industry and its players
- Cultural fit and alignment with ICP Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the construction industry and ICP Group's products
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Lead Generation, CRM Management, Market Research, Construction Industry, Building Materials, Sales Pipeline Development, Targeted Outreach, Product Specifications, Master Specifications
ASSUMPTION: ICP Group's small size and focus on growth may result in a more personalized and streamlined interview process.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot, or similar)
- Lead generation tools (e.g., ConstructConnect (CMD), BidPrime)
- Microsoft Office Suite
- General computer systems
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
Work Style:
- Collaborative and cross-functional teamwork
- Proactive and detail-oriented approach to lead generation
- Strong communication skills and ability to build relationships
Self-Assessment Questions:
- Do you have a proactive approach to lead generation and a knack for building relationships?
- Are you comfortable working independently and as part of a cross-functional team?
- Do you have strong communication skills and the ability to manage multiple priorities?
ASSUMPTION: ICP Group's small size and focus on growth may result in a more entrepreneurial and collaborative work environment.
⚠️ Potential Challenges
- Managing competing priorities and deadlines in a fast-paced environment
- Adapting to a growing company and evolving responsibilities
- Working remotely and maintaining productivity and engagement
- Building relationships and generating leads in a competitive market
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to lead generation.
📈 Similar Roles Comparison
- Compared to traditional sales roles, this position focuses more on lead generation and market research
- Unlike marketing roles, this position involves direct outreach to potential clients and collaboration with sales teams
- Career progression may involve moving into sales, marketing, or management roles within the company
ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, providing a well-rounded experience for the right candidate.
📝 Sample Projects
- Developing and executing a targeted lead generation campaign for a specific product line
- Conducting market research to identify new opportunities and trends in the construction industry
- Collaborating with sales teams to build and maintain automated reporting within lead databases
ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical lead generation strategies used by ICP Group and how this role fits into the overall sales and marketing strategy?
- How does this role collaborate with sales teams, distributors, and contractors to build and maintain automated reporting within lead databases?
- What are the key challenges facing the construction industry, and how does ICP Group differentiate itself from competitors?
- What opportunities are there for career growth and development within ICP Group?
- How does ICP Group support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into ICP Group's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
- If selected for the final round, be prepared to discuss your approach to lead generation and your understanding of the construction industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
