📌 Core Information
🔹 Job Title: Lead Generation Specialist
🔹 Company: EMAPTA
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Sales & Business Development
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Permanent Work from Home
🚀 Job Overview
Key aspects of this role include:
- Driving global business development through data-driven research and strategic outreach
- Connecting legal professionals with elite expert witnesses
- Collaborating with senior decision-makers to improve conversion strategies
- Monitoring trends in the legal sector to uncover new lead opportunities
ASSUMPTION: This role requires a strong understanding of the legal services landscape and experience in sales or lead generation within professional services.
📋 Key Responsibilities
✅ Conduct research to identify law firms, barristers, and in-house legal teams not currently engaged with the company
✅ Map market gaps across practice areas, jurisdictions, and firm sizes
✅ Create and manage segmented lead lists aligned with business development goals
✅ Use LinkedIn Sales Navigator and similar tools to identify and connect with legal professionals
✅ Design and implement personalized messaging strategies tailored to specific legal audiences
✅ Book qualified meetings and calls for senior Business Development Managers
✅ Maintain detailed outreach and engagement records in the CRM system
✅ Track weekly metrics such as connection rates, engagement levels, and meetings scheduled
✅ Collaborate with senior Business Development Managers to improve conversion strategies
✅ Share prospect insights and objections with business development and marketing teams to refine messaging
✅ Coordinate with CRM and operations teams to improve data integrity and segmentation
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of experience in sales, client development, or lead generation within professional services (legal, consulting, or related sectors)
Required Skills:
- Proven success in LinkedIn outreach, prospecting, and pipeline building
- Outstanding written and verbal communication skills, especially in engaging senior legal professionals
- Strong analytical skills and attention to detail in mapping and targeting prospects
- Experience with CRM platforms such as HubSpot or Salesforce
- Deep interest in or familiarity with the legal services landscape
Preferred Skills:
- Fluency in additional languages
- Experience working remotely
ASSUMPTION: Candidates with experience in the legal industry or relevant transferable skills may be considered.
💰 Compensation & Benefits
Salary Range: RM 8,000 - RM 12,000 per month (based on experience and industry standards for similar roles in Kuala Lumpur)
Benefits:
- Permanent WFH arrangement
- Government benefits
- Eight (8) days annual leave (additional 10 leaves credits after 5 years)
- Career growth opportunities
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses
Working Hours: Monday to Friday, 06:30 AM – 03:30 PM AEST / 05:30 AM – 02:30 PM AEDT, local time (with AU or SG business hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Kuala Lumpur. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting, focusing on legal services
Company Size: 5,001-10,000 employees, offering a large and diverse work environment
Founded: 2010, with over 14 years of consistent growth and experience
Company Description:
- Emapta is a trailblazer in the outsourcing industry, redefining traditional outsourcing by creating a new standard for how businesses leverage offshore and nearshore teams
- The company focuses on providing dedicated teams from the world’s most skilled talent hubs, going beyond cost reduction to deliver true value, optimizing operational efficiency and resource management for its clients
- Emapta operates in over 30 countries, supporting over 800 clients with a global workforce of more than 10,000 team members
Company Specialties:
- Offshore Staffing
- Offshoring
- Outsourcing
- Financial Services
- Accounting
- Paraplanning
- IT Support
- CSR
- Graphic Design
- Social Media
- Bookkeeping
- Data Entry
- Recruitment
- Business franchising
- Supply chain
- Customer experience
- Nearshoring
- Insurance
- Outsourcing Philippines
- Outsourcing Colombia
- Management Consulting
- Systems Integration and Technology
- Business Process Outsourcing
- and Mortgage
Company Website: https://emapta.com
ASSUMPTION: Emapta's extensive experience and global presence provide applicants with a stable and well-established work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for career growth and development
Reporting Structure: This role reports directly to the Senior Business Development Manager
Work Arrangement: Permanent Work from Home, with flexible hours to accommodate AU or SG business hours
Growth Opportunities:
- Progression to senior roles within the business development team
- Expansion into other areas of the company, such as marketing or operations
- International relocation opportunities, as Emapta has offices in multiple countries
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and experience.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural urban environment
- The city is known for its modern infrastructure, including high-speed internet and reliable communication services
- Kuala Lumpur has a tropical rainforest climate, with warm and humid weather year-round
Work Schedule: Monday to Friday, with flexible hours to accommodate AU or SG business hours
ASSUMPTION: Applicants should be comfortable working remotely and have a suitable home office setup to ensure productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Sales and lead generation experience
- Communication skills, both written and verbal
- Analytical skills and attention to detail
- Cultural fit and alignment with Emapta's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the legal services landscape and Emapta's business model
- Showcase your ability to work independently and manage your time effectively in a remote work environment
ATS Keywords: Lead Generation, Market Mapping, LinkedIn Outreach, Prospect Engagement, Pipeline Management, Performance Management, Cross-Functional Collaboration, Analytical Skills, Communication Skills, CRM Experience, Legal Services Familiarity
ASSUMPTION: Emapta's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- HubSpot or Salesforce CRM
- LinkedIn Sales Navigator
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Candidates should be comfortable using CRM platforms and other relevant tools to manage their workload and track their progress.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Empowerment
Work Style:
- Self-motivated and results-driven
- Strong organizational skills and attention to detail
- Adaptable and open to feedback
- Comfortable working remotely and managing time effectively
Self-Assessment Questions:
- Do I have a proven track record of success in sales or lead generation within professional services?
- Am I comfortable working remotely and managing my time effectively?
- Do I have a strong understanding of the legal services landscape and a deep interest in the industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Emapta's values and work style, as well as a genuine interest in the legal services industry.
⚠️ Potential Challenges
- Working remotely may require self-discipline and time management skills to maintain productivity
- The role may involve occasional communication with clients or prospects during non-standard business hours
- Applicants may face competition from other experienced sales and business development professionals
- Emapta's global presence may result in occasional international travel or virtual meetings with clients or team members in different time zones
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a remote work environment.
📈 Similar Roles Comparison
- This role differs from traditional sales or business development positions in its focus on the legal services industry and the use of data-driven research and strategic outreach
- Emapta's global presence and remote work arrangement offer unique opportunities for career growth and development
- Candidates with experience in the legal industry or relevant transferable skills may find this role particularly appealing
ASSUMPTION: This role offers a unique blend of sales and business development experience, with a focus on the legal services industry and a global remote work arrangement.
📝 Sample Projects
- Developing and implementing a targeted LinkedIn outreach campaign to engage senior legal professionals
- Conducting market research to identify gaps in Emapta's expert witness network and developing strategies to address them
- Collaborating with senior Business Development Managers to refine messaging and improve conversion rates
ASSUMPTION: Successful candidates will have the opportunity to work on a variety of projects that contribute to Emapta's global business development efforts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Emapta support the professional development and growth of its employees?
- What are the most challenging aspects of working remotely, and how does Emapta address them?
- How does Emapta measure the success of its business development efforts, and how will my performance be evaluated?
- What opportunities are there for career growth and development within Emapta's business development team or other areas of the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous lead generation or sales success
- Follow up with the Emapta HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
