Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: Beam

🔹 Location: Karachi, Sindh, Pakistan

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Sales & Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning end-to-end outbound lead generation
• Finding the right prospects and crafting persuasive outreach
• Turning cold lists into warm conversations for the sales team
• Collaborating cross-functionally with marketing and sales teams

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively engage prospects and maintain a clean lead database.

📋 Key Responsibilities

✅ Prospect Sourcing: Identify target accounts and buyer personas, build and enrich contact lists, verify data accuracy, and maintain a clean lead database/CRM.

✅ Outbound Copy & Sequence Creation: Write engaging, persona-specific cold emails, LinkedIn messages, and call scripts. Develop multi-touch sequences and iterate based on performance.

✅ Campaign Execution & Follow-Up: Launch and manage outbound cadences, monitor deliverability, handle inbox replies, route qualified leads, and conduct light discovery calls when needed.

✅ Data Management & Insight Sharing: Keep CRM records up to date, compile weekly insights on prospect responses, and recommend new segments, hooks, and experiments to improve conversion rates.

✅ Cross-Functional Collaboration: Coordinate with marketing for content assets, case studies, and persona guidelines. Sync with sales on target lists, meeting hand-off process, and feedback loops. Relay product/market feedback gathered from outbound conversations.

ASSUMPTION: This role requires strong organizational skills and the ability to work independently and manage time effectively to meet aggressive timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years in lead generation, SDR/BDR, or outbound marketing—preferably in B2B tech or SaaS

Required Skills:

• Strong copywriting ability in English
• Hands-on experience with at least two outbound platforms (e.g., Smartleads, HeyReach, Apollo, Clay, HubSpot)
• Proficient with LinkedIn Sales Navigator and advanced Boolean search techniques
• Familiarity with email deliverability best practices (SPF, DKIM, warm-up, bounce handling)
• Excellent verbal communication skills
• Highly organized and able to work against aggressive timelines

Preferred Skills:

• Experience running account-based or intent-driven outbound plays
• Basic knowledge of SQL, Python, or no-code tools for data enrichment and workflow automation
• Prior exposure to U.S. or EU markets and time-zone alignment

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be PKR 80,000 - 150,000 per month, based on industry standards for similar roles in Pakistan. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Competitive Salary
• Stock Options
• Comprehensive Benefits

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. The company offers competitive benefits and stock options to ensure employees are rewarded today and invested in the future of the company.

📌 Applicant Insights

🔍 Company Context

Industry: Beam is a tech startup leveraging Generative AI to build AI Agents for business operations. They help organizations boost productivity by automating repetitive tasks using AI-powered agents.

Company Size: Beam has 51-200 employees, providing a mid-sized company environment where employees can have a significant impact on the organization's growth and success.

Founded: Beam was founded in 2022, making it a relatively new and fast-growing startup in the AI space.

Company Description:

• Beam builds generative AI agents that help organizations automate repetitive manual tasks, boost productivity, and enable teams to focus on high-value work.
• Powered by LLMs and custom databases, Beam's agents seamlessly integrate with business applications to automate any repetitive task teams encounter in their day-to-day.
• The company supports various corporate staff needs, from Product and Innovation to Sales, Marketing, or HR.

Company Specialties:

• Artificial Intelligence
• AI Agents
• Agentic AI
• Agentic Automation
• Enterprise AI

Company Website: beam.ai

ASSUMPTION: Beam's focus on AI and automation makes it an exciting place to work for professionals interested in cutting-edge technology and innovation.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the sales and marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Lead Generation Specialist will likely report directly to the Sales or Marketing Manager, depending on the company's organizational structure.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely. The specific office days and hours may vary based on the company's policies and the employee's needs.

Growth Opportunities:

• Progression to a Senior Lead Generation Specialist or Team Lead role
• Transition to other sales or marketing roles within the company, such as Business Development or Marketing Coordinator
• Potential opportunities to work on special projects or initiatives, gaining exposure to different aspects of the business

ASSUMPTION: Beam's fast-growing nature and focus on employee development provide ample opportunities for career growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Beam has offices in multiple locations, including New York, Berlin, Abu Dhabi, and Karachi. The specific office environment may vary based on the location, but all offices are expected to maintain a collaborative and agile work environment.

Office Location(s): Karachi, Sindh, Pakistan

Geographic Context:

• Karachi is the largest city and the capital of the Pakistani province of Sindh, with a population of over 16 million.
• The city is known for its vibrant culture, diverse food scene, and historical landmarks, such as the Karachi Museum and the Quaid-e-Azam Mausoleum.
• Karachi is also a major commercial and financial hub in Pakistan, with a thriving startup ecosystem and numerous opportunities for professional growth.

Work Schedule: The work schedule for this role is expected to be Monday to Friday, with flexible hours to accommodate the company's global presence and time-zone differences.

ASSUMPTION: Working in Karachi offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for both local and international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with the sales or marketing team
• Offer extension and onboarding

Key Assessment Areas:

• Communication skills and ability to craft persuasive outreach
• Prospecting and data management skills
• Understanding of outbound platforms and email deliverability best practices
• Cultural fit and alignment with Beam's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of outbound marketing and lead generation strategies in your application materials
• Showcase your ability to work independently and manage time effectively to meet aggressive timelines
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to handle objections

ATS Keywords: Lead Generation, Outbound Marketing, Copywriting, CRM Management, Data Management, Prospecting, Email Deliverability, Communication, Organization, Collaboration, Sales Coordination, Market Research, AI Technologies, SaaS, B2B, SQL, Python

ASSUMPTION: Beam's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• LinkedIn Sales Navigator
• Outbound platforms (e.g., Smartleads, HeyReach, Apollo, Clay, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
• Data management and enrichment tools (e.g., Clearbit, Datanyze, DiscoverOrg)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Beam encourages employees to take charge of their work and make a meaningful impact on the future of AI.
• Growth: The company fosters a culture of continuous learning and innovation, prioritizing personal and professional development.
• Collaboration: Beam values cross-functional collaboration and agile teamwork to drive innovation and success.

Work Style:

• Agile and fast-paced: Beam operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Collaborative: The company values open communication and teamwork, with a focus on collective problem-solving and decision-making.
• Results-driven: Beam prioritizes outcomes and impact, with a focus on delivering meaningful results for both the company and its clients.

Self-Assessment Questions:

• Do you thrive in a fast-paced, agile work environment, and are you comfortable adapting to change?
• Are you an effective communicator, both written and verbally, with a strong ability to craft persuasive outreach?
• Do you have a proven track record of success in lead generation or outbound marketing, with a focus on driving results and meeting aggressive timelines?

ASSUMPTION: Beam's culture is characterized by ownership, growth, and collaboration, with a focus on empowering employees to drive innovation and success in the AI space.

⚠️ Potential Challenges

• Meeting aggressive timelines and maintaining a high level of productivity in a fast-paced work environment
• Adapting to a dynamic and evolving role, with a focus on continuous learning and growth
• Managing a high volume of outbound campaigns and maintaining a clean lead database
• Navigating time-zone differences and collaborating effectively with global teams

ASSUMPTION: While Beam offers a dynamic and exciting work environment, candidates should be prepared to face the challenges that come with working in a fast-growing startup in the AI space.

📈 Similar Roles Comparison

• Compared to traditional sales development representative (SDR) roles, this position places a greater emphasis on outbound marketing and copywriting skills, with a focus on crafting persuasive outreach and turning cold lists into warm conversations.
• In the broader context of the AI industry, Beam's focus on generative AI and agentic automation sets it apart from other companies, offering unique opportunities for growth and innovation in the AI space.
• Career progression in this role may follow a path similar to that of a Senior Lead Generation Specialist or Team Lead, with opportunities to transition into other sales or marketing roles within the company.

ASSUMPTION: While this role shares similarities with other lead generation and SDR positions, Beam's focus on AI and automation makes it a unique and attractive opportunity for professionals interested in cutting-edge technology and innovation.

📝 Sample Projects

• Developing and executing a targeted outbound campaign to generate qualified leads for the sales team
• Collaborating with the marketing team to create and distribute a case study highlighting Beam's success in a specific industry or vertical
• Conducting market research to identify new prospecting channels and strategies, and presenting findings to the sales and marketing teams

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to own the full lifecycle of outbound lead generation, from prospecting and outreach to data management and insight sharing.

❓ Key Questions to Ask During Interview

• Can you describe the typical outbound campaign structure and how success is measured in this role?
• How does Beam support the growth and development of its employees, and what opportunities exist for career advancement within the company?
• What is the company's approach to work-life balance, and how does it support employees working in different time zones?
• How does Beam collaborate with its clients to understand their unique needs and develop customized AI solutions?
• What is the company's long-term vision for AI and its role in transforming business practices, and how does this role contribute to that vision?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the broader AI industry, enabling them to make informed decisions about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Beam's company culture, values, and approach to AI and automation
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.