SEO Specialist & Strategist

📌 Core Information

🔹 Job Title: SEO Specialist & Strategist

🔹 Company: AHOY

🔹 Location: Karachi, Sindh, Pakistan

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with relocation required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to improve online visibility and organic traffic.
• Collaborating with various teams to ensure SEO best practices are followed.
• Monitoring website performance using analytics tools and providing regular reports.
• Staying current with the latest SEO trends, tools, and algorithm changes.
• Optimizing website architecture to enhance user experience and searchability.

ASSUMPTION: This role requires a strong understanding of SEO principles and a proactive approach to staying updated with industry trends.

📋 Key Responsibilities

✅ Develop, implement, and manage effective SEO strategies to improve online visibility and organic traffic.

✅ Conduct keyword research and analysis to identify opportunities for growth.

✅ Perform on-page optimization including meta tags, content optimization, and internal linking.

✅ Analyze competitor strategies and identify areas for improvement.

✅ Monitor website performance using tools like Google Analytics and Google Search Console.

✅ Provide regular reports on SEO performance and growth metrics to stakeholders.

✅ Stay current with the latest SEO trends, tools, and algorithm changes.

✅ Collaborate with content, marketing, and development teams to ensure SEO best practices are followed.

✅ Optimize website architecture to enhance user experience and searchability.

✅ Conduct technical SEO audits and implement necessary improvements.

ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and data analysis to drive SEO success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, or a related field is preferred.

Experience: Proven experience as an SEO Specialist, SEO Strategist, or similar role.

Required Skills:

• Deep understanding of SEO principles, search engine algorithms, and ranking factors.
• Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or similar.
• Experience with Google Analytics, Google Search Console, and other analytics tools.
• Strong analytical skills and attention to detail.
• Excellent communication and presentation skills.
• Ability to work independently as well as collaboratively in a team environment.

Preferred Skills:

• Experience with content management systems (CMS) like WordPress or similar.
• Knowledge of HTML, CSS, and JavaScript.
• Fluency in additional languages (besides English).

ASSUMPTION: Candidates with a strong foundation in SEO principles and experience using relevant tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level SEO roles in Karachi, the estimated salary range is PKR 80,000 - 150,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Unlimited annual leave
• ESOP opportunities (shares) for those who qualify
• Support for development and growth

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Sunday - Thursday).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AHOY operates in the IT Services and IT Consulting industry, focusing on movement, mobility, and logistics tech to enable developers to innovate next-generation applications and systems.

Company Size: AHOY has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: AHOY was founded in 2018 and has since grown to become a leading technology firm in the MENA region.

Company Description:

• AHOY specializes in reimagining and redefining movement, mobility, and logistics tech to allow developers to innovate next-generation applications and systems.
• The company offers a flat organizational structure, unlimited annual leave, and ESOP opportunities for eligible employees.
• AHOY values innovation, diversity, and providing opportunities for unlimited growth, both personally and professionally.

Company Specialties:

• Platform development
• SaaS
• AI
• IoT
• Intelligent logistics and transportation

Company Website: ahoy.technology

ASSUMPTION: AHOY's focus on innovation and growth makes it an attractive employer for candidates seeking opportunities in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in SEO.

Reporting Structure: The SEO Specialist & Strategist will report directly to the Head of Marketing or a similar role.

Work Arrangement: This is an on-site position, requiring relocation to Dubai before starting work.

Growth Opportunities:

• Potential career progression to Senior SEO Specialist or SEO Manager roles.
• Opportunities to work on diverse projects and collaborate with various teams.
• Access to training and development resources to enhance skills and knowledge.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO.

🌍 Location & Work Environment

Office Type: AHOY's headquarters are located in Dubai, with additional offices in Riyadh and Delaware, USA.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving tech industry and numerous opportunities for professional growth.
• The United Arab Emirates offers a tax-free income and a high standard of living.
• Dubai's strategic location makes it an ideal hub for working with international clients and partners.

Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Sunday - Thursday) with unlimited annual leave.

ASSUMPTION: Relocating to Dubai offers candidates the opportunity to work in a dynamic, multicultural environment with access to numerous professional development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical SEO assessment or case study
• Final interview with the hiring manager or relevant team members

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of AHOY's mission and values.
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices.
• Research AHOY's competitors and industry trends to showcase your initiative and industry awareness.

ATS Keywords: SEO, SEO Specialist, SEO Strategist, keyword research, on-page optimization, off-page optimization, Google Analytics, Google Search Console, SEO tools, search engine algorithms, ranking factors

ASSUMPTION: AHOY's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, Moz, or similar SEO tools
• Google Analytics
• Google Search Console
• Content management systems (CMS) like WordPress
• HTML, CSS, and JavaScript (for technical SEO)

ASSUMPTION: Familiarity with industry-standard SEO tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Diversity
• Opportunities for growth

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to learning

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform decision-making?
• Are you open to learning and adapting in a dynamic, fast-paced work environment?

ASSUMPTION: Candidates who align with AHOY's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Relocating to Dubai may present cultural and logistical challenges for some candidates.
• The fast-paced nature of the tech industry may require candidates to adapt quickly and continuously learn new skills.
• Working in a mid-sized company may present unique challenges and opportunities for growth and collaboration.
• The competitive nature of the SEO industry may require candidates to stay up-to-date with the latest trends and best practices to remain effective.

ASSUMPTION: Candidates should carefully consider the potential challenges and ensure they are prepared to address them effectively.

📈 Similar Roles Comparison

• Compared to similar roles in other companies, this position offers a unique opportunity to work in a dynamic, innovative environment focused on movement and logistics tech.
• SEO Specialist roles in the IT Services and IT Consulting industry may have different focuses and requirements, depending on the company's specific needs and goals.
• Career progression in SEO roles may vary depending on the company's size, structure, and growth opportunities.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Conducting a comprehensive SEO audit of AHOY's website and implementing recommended improvements.
• Developing and executing a targeted SEO campaign to improve organic traffic for a specific client or product.
• Analyzing competitor strategies and identifying opportunities for AHOY to gain a competitive advantage in the search engine results pages (SERPs).

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not represent the full scope of work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• How does AHOY support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does AHOY foster a collaborative and innovative work environment?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare for the technical SEO assessment by reviewing your knowledge of SEO tools and best practices.
• Research AHOY's competitors and industry trends to showcase your initiative and industry awareness.
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.