📌 Core Information
🔹 Job Title: Lead Generation Specialist
🔹 Company: aCommerce
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lead generation strategies
- Utilizing advanced sourcing tools for prospecting and lead generation
- Collaborating with marketing and sales teams for content creation and lead nurturing
- Analyzing performance metrics to optimize lead generation strategies
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement to achieve targets.
📋 Key Responsibilities
✅ Prospecting and Lead Generation:
- Identify and build targeted prospect lists using advanced sourcing tools
- Develop and execute personalized outreach strategies across multiple channels
- Qualify leads effectively and assess their fit for aCommerce's services
✅ Content Marketing and Event Lead Generation:
- Collaborate with the marketing team to create valuable content assets
- Manage lead capture strategies for webinars, events, and online content
✅ Lead Nurturing:
- Develop and implement effective lead nurturing campaigns
- Provide timely and personalized communication to build trust with potential clients
- Work closely with the sales team for smooth handoff of qualified leads
✅ Data Analysis and Reporting:
- Track and analyze key performance metrics related to lead generation activities
- Prepare regular reports and insights to inform and optimize strategies
- Stay up-to-date on industry trends and competitor activity
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of proven experience in lead generation or a related role
Required Skills:
- Proven experience with advanced sourcing tools (e.g., LinkedIn Sales Navigator, Apollo.io)
- Excellent communication and interpersonal skills
- Strong data analysis and reporting skills
- Fluency in English
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of the eCommerce industry
- Fluency in additional languages (e.g., Thai, Indonesian, Vietnamese)
ASSUMPTION: Candidates with experience in B2B sales or marketing are likely to be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level lead generation specialist in Bangkok, the estimated salary range is THB 50,000 - 80,000 per month. This estimate takes into account the company's size and the required experience level.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: aCommerce operates in the competitive eCommerce enablement and technology industry in Southeast Asia.
Company Size: With 961 employees, aCommerce is a mid-sized company, offering a dynamic work environment with ample opportunities for growth and collaboration.
Founded: In 2013, aCommerce has since grown to become the leading ecommerce enabler and e-distributor in Southeast Asia, working with global brands such as L’Oreal, Samsung, and Adidas.
Company Description:
- aCommerce is committed to equal opportunities and a discrimination-free work environment
- The company offers a range of services, including retail solutions, ecommerce enablement, and performance marketing
- aCommerce is dedicated to driving brands' ecommerce success through innovative technology, data-driven insights, and high-performance digital marketing
Company Specialties:
- Ecommerce
- Brand Commerce
- Shop-in-Shop E-Marketplace
- E-Store Development
- Logistics & Order Fulfillment
- Customer Support Call Center
- Performance Marketing
Company Website: www.acommerce.asia
ASSUMPTION: aCommerce's commitment to equal opportunities and a diverse workforce may attract candidates who value inclusive work environments.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in lead generation or a related field.
Reporting Structure: The Lead Generation Specialist will report directly to the Head of Sales or a relevant manager within the sales department.
Work Arrangement: This is an on-site, full-time position with occasional overtime as needed. The role may require travel to attend industry events or meet with clients.
Growth Opportunities:
- Advancement to a senior or management role within the sales department
- Expansion into other areas of the business, such as marketing or account management
- Opportunities to work on international projects and gain regional experience
ASSUMPTION: Candidates with strong performance in this role may have opportunities to grow within the company and take on more senior responsibilities.
🌍 Location & Work Environment
Office Type: aCommerce's Bangkok office is located in the EmQuartier shopping complex, offering a modern and vibrant work environment.
Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH
Geographic Context:
- Bangkok is a bustling metropolis with a mix of traditional and modern culture
- The city offers a wide range of dining, entertainment, and shopping options
- Bangkok has a tropical monsoon climate, with hot and humid weather year-round
Work Schedule: The work schedule is Monday to Friday, with occasional overtime as needed to meet deadlines or attend industry events.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the Head of Sales or another senior team member
Key Assessment Areas:
- Prospecting and lead generation skills
- Data analysis and reporting abilities
- Communication and interpersonal skills
- Cultural fit and alignment with aCommerce's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the eCommerce industry and aCommerce's services
- Prepare examples of your lead generation strategies and success stories
ATS Keywords: Lead Generation, Prospecting, Content Marketing, Data Analysis, Lead Nurturing, Sales Strategy, Client Acquisition, Email Campaigns, Cold Calling, Social Media Engagement, Webinars, Industry Reports, Performance Metrics, Communication, Trust Building, Market Research
ASSUMPTION: aCommerce's hiring process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Advanced sourcing tools (e.g., LinkedIn Sales Navigator, Apollo.io)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and reporting tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and data-driven
- Collaborative and inclusive
- Results-oriented and accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage multiple tasks and projects simultaneously?
- Can you provide an example of a successful lead generation campaign you've executed?
- How do you approach building trust and rapport with potential clients?
ASSUMPTION: Candidates who align with aCommerce's values and work style are more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Meeting and exceeding established targets for lead volume and client acquisition
- Adapting to a fast-paced and dynamic work environment
- Managing multiple tasks and projects simultaneously
- Working effectively with cross-functional teams, including marketing and sales
ASSUMPTION: Candidates should be comfortable working in a challenging and fast-paced environment and be able to manage their time effectively to meet deadlines.
📈 Similar Roles Comparison
- This role focuses more on lead generation strategies and less on day-to-day sales activities compared to a traditional sales role
- Unlike marketing roles, this position requires a strong focus on data analysis and reporting to optimize lead generation strategies
- Career progression may involve moving into a sales or marketing management role, or expanding into other areas of the business
ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role against similar positions in sales or marketing.
📝 Sample Projects
- Developing and executing a multi-channel lead generation strategy for a new eCommerce client
- Analyzing industry trends and competitor activity to identify new lead generation opportunities
- Collaborating with the marketing team to create a whitepaper on eCommerce best practices and generating leads through its distribution
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and accomplishments in lead generation and related areas during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does aCommerce support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the company?
- How does the sales and marketing teams collaborate to generate and nurture leads, and what is the expected level of interaction between these departments?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your lead generation strategies and success stories
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
