Lead Generation Specialist

📌 Core Information

🔹 Job Title: Lead Generation Specialist

🔹 Company: aCommerce

🔹 Location: Bangkok, Thailand

🔹 Job Type: On-site, Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a multi-channel lead generation strategy
• Utilizing advanced sourcing tools for prospecting and building targeted lists
• Creating engaging outreach strategies across various channels
• Qualifying leads effectively and nurturing them through the sales funnel
• Collaborating with the marketing team to create valuable content assets

ASSUMPTION: This role requires a proactive and creative individual with strong communication skills and a solid understanding of the eCommerce and online business space in Southeast Asia.

📋 Key Responsibilities

✅ Prospecting and Lead Generation: Utilize advanced sourcing tools to identify and build targeted prospect lists. Develop engaging outreach strategies for each channel, including personalized email campaigns, cold calling, and social media engagement. Conduct compelling video introductions and presentations to capture potential clients' interest. Qualify leads effectively, assessing their fit for aCommerce's services and potential deal size.

✅ Content Marketing and Event Lead Generation: Collaborate with the marketing team to create valuable content assets (e.g., white papers, webinars, industry reports) that attract and educate potential clients. Manage lead capture strategies for webinars, events, and online content, ensuring seamless conversion of attendees into qualified leads.

✅ Lead Nurturing: Develop and implement effective lead nurturing campaigns to move leads through the sales funnel. Provide timely and personalized communication to address questions and build trust with potential clients. Work closely with the sales team to ensure smooth handoff of qualified leads for further engagement.

✅ Data Analysis and Reporting: Track and analyze key performance metrics (KPIs) related to lead generation activities, including lead volume, conversion rates, and client acquisition costs. Regularly prepare reports and insights to inform and optimize lead generation strategies. Stay up-to-date on industry trends and competitor activity to identify new opportunities and refine your approach.

ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in lead generation, sales development, or a related role within the eCommerce or tech industry

Required Skills:

• Proven track record in lead generation and prospecting
• Excellent communication and interpersonal skills
• Strong analytical and data-driven mindset
• Familiarity with CRM software (e.g., Salesforce, HubSpot)
• Proficiency in Microsoft Office Suite and Google Suite
• Fluency in English; proficiency in additional Southeast Asian languages is a plus

Preferred Skills:

• Experience with lead generation tools like LinkedIn Sales Navigator, Apollo.io, or similar platforms
• Knowledge of marketing automation software (e.g., Marketo, Pardot)
• Background in content marketing or event management

ASSUMPTION: Candidates with experience in the eCommerce or tech industry, particularly in Southeast Asia, will have a strong advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level lead generation role in Bangkok, the estimated salary range is THB 60,000 - 90,000 per month. Final compensation will depend on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: aCommerce operates in the competitive eCommerce enablement and technology industry in Southeast Asia, focusing on delivering retail solutions for global brands.

Company Size: With over 1,400 staff across multiple offices and fulfillment centers in the region, aCommerce offers a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: In May 2013, aCommerce has since grown to become the leading ecommerce enabler and e-distributor in Southeast Asia, working with global brands such as L’Oreal, Samsung, Adidas, HP, and more.

Company Description:

• aCommerce revolutionized the e-commerce enablement industry by introducing its cutting-edge platform and technology stack, EcommerceIQ.
• The company is also the leading end-to-end e-commerce enabler in Southeast Asia, driving brands to achieve their e-commerce goals with high-performance digital marketing, online store development & management, data & analytics, customer care, fulfillment, and delivery services.
• The aTeam, aCommerce's 700+ staff across the region, is dedicated to providing seamless integration between offline and online, with five fulfillment centers driving global leading clients to e-commerce success.

Company Specialties:

• Ecommerce
• Brand Commerce
• Shop-in-Shop E-Marketplace
• E-Store Development
• Logistics & Order Fulfillment
• Customer Support Call Center
• Performance Marketing

Company Website: www.acommerce.asia

ASSUMPTION: aCommerce's commitment to equal opportunities and a discrimination-free work environment ensures a diverse and inclusive workplace.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in lead generation, sales development, or a related role. The position offers opportunities for career growth within the sales and marketing department.

Reporting Structure: The Lead Generation Specialist will report directly to the Head of Sales and work closely with the marketing team, sales team, and other internal stakeholders.

Work Arrangement: This is an on-site, full-time position based in Bangkok, Thailand. Occasional travel may be required to attend industry events or meet with clients.

Growth Opportunities:

• Progression to a senior lead generation role or management position within the sales department
• Expansion into other areas of sales and marketing, such as account management or business development
• Potential opportunities to work on international projects or expand the role's scope to other Southeast Asian markets

ASSUMPTION: Successful candidates will have a strong desire to learn, grow, and take on new challenges as the company continues to expand and evolve.

🌍 Location & Work Environment

Office Type: aCommerce's Bangkok office is a modern, collaborative workspace with a dynamic and multicultural team.

Office Location(s): 33rd Floor, 689 Bhiraj Tower, EmQuartier, Sukhumvit Road, Bangkok, Bangkok 10110, TH

Geographic Context:

• Bangkok is a vibrant, bustling city with a rich cultural heritage and a thriving eCommerce industry
• The office is located in the upscale EmQuartier shopping complex, offering easy access to public transportation, restaurants, and shopping
• Bangkok's tropical climate and diverse food scene make it an exciting place to live and work

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 6:00 PM. Occasional overtime may be required to meet deadlines or attend events.

ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the Head of Sales and relevant team members
• Final interview with the CEO or another senior executive
• Job offer and onboarding

Key Assessment Areas:

• Lead generation and prospecting skills
• Communication and interpersonal skills
• Analytical and data-driven mindset
• Cultural fit and alignment with aCommerce's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the eCommerce industry and aCommerce's business model in your application materials
• Prepare examples of successful lead generation campaigns or projects you've worked on in the past
• Be ready to discuss your approach to lead qualification, nurturing, and handoff to the sales team

ATS Keywords: Lead Generation, Prospecting, Content Marketing, Data Analysis, Lead Nurturing, Sales Strategy, Client Acquisition, Email Campaigns, Cold Calling, Social Media Engagement, Webinars, Industry Reports, Performance Metrics, Communication, Trust Building

ASSUMPTION: aCommerce uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Lead generation tools (e.g., LinkedIn Sales Navigator, Apollo.io)
• Marketing automation software (e.g., Marketo, Pardot)
• Microsoft Office Suite and Google Suite

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. aCommerce provides training and support to help new employees get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and data-driven
• Collaborative and inclusive
• Agile and adaptable
• Committed to excellence

Work Style:

• Dynamic and fast-paced
• Results-oriented and data-driven
• Collaborative and team-focused
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of success in lead generation and prospecting?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative, team-focused work environment?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with aCommerce's values and work style, as well as a passion for driving results and contributing to the company's growth and success.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a high level of qualification and engagement
• Keeping up with the fast-paced and ever-evolving eCommerce industry in Southeast Asia
• Occasional travel and work outside of standard office hours to attend events or meet with clients
• Balancing multiple priorities and deadlines in a dynamic work environment

ASSUMPTION: Successful candidates will be proactive, organized, and able to manage their time effectively to overcome these challenges and thrive in the role.

📈 Similar Roles Comparison

• Unlike traditional sales development roles, this position focuses heavily on lead generation strategy and content marketing, requiring a unique blend of skills and experience
• In the competitive eCommerce enablement industry, successful lead generation is crucial for driving client acquisition and revenue growth
• This role offers significant opportunities for career growth and development within the sales and marketing department

ASSUMPTION: Candidates with experience in related roles, such as business development, sales, or marketing, may find this position an attractive next step in their career.

📝 Sample Projects

• Developing and executing a multi-channel lead generation campaign that results in a 30% increase in qualified leads for the sales team
• Collaborating with the marketing team to create a white paper that generates over 1,000 leads and establishes aCommerce as a thought leader in the eCommerce industry
• Implementing a lead scoring and nurturing system that improves lead conversion rates by 20% and reduces the sales team's workload

ASSUMPTION: These sample projects illustrate the types of initiatives and outcomes expected from a successful Lead Generation Specialist at aCommerce.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the sales and marketing team collaborate to ensure seamless lead handoff and follow-up?
• What opportunities are there for professional development and growth within the sales department and the company as a whole?
• How does aCommerce support work-life balance for its employees?
• What are the most challenging aspects of the role, and how can I best prepare to overcome them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role, as well as your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns or projects you've worked on in the past
• Be ready to discuss your approach to lead qualification, nurturing, and handoff to the sales team during your interviews
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.