Lead Generation Specialist

📌 Core Information 🔹 Job Title: Lead Generation Specialist 🔹 Company: Motion Picture Licensing Corporation (MPLC) 🔹 Location: Fully Remote 🔹 Job Type: Full-Time 🔹 Category: Sales 🔹 Date Posted: April 22, 2025 🔹 Experience Level: Mid-Senior level (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview MPLC is seeking a motivated and ambitious Lead Generation Specialist to drive revenue growth by leveraging automation tools and strategies to identify and validate high-quality business leads. This role requires technical expertise, analytical thinking, and a data-driven approach to lead generation. 🔹 Key aspects of this role include: - Identifying and verifying leads using Companies House API, Chamber of Commerce directories, and web scraping techniques. - Automating and analyzing lead generation effectiveness to optimize strategies for maximum impact. - Developing and managing workflows that automate lead sourcing, reducing reliance on purchased data while improving efficiency. 📋 Key Responsibilities ✅ Utilize Companies House API, Chamber of Commerce directories, and web scraping techniques to source and verify business leads. ✅ Monitor and report on lead generation effectiveness, optimizing strategies for maximum impact. ✅ Develop and manage workflows that automate lead sourcing, reducing reliance on purchased data while improving efficiency. ✅ Collaborate with the sales team to ensure leads are followed up promptly and effectively. ✅ Continuously refine and improve lead generation strategies based on data analysis and performance metrics. 🎯 Required Qualifications Education: - Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience. Experience: - Proven experience (2-5 years) in lead generation, sales intelligence, or data analysis. - Strong knowledge of automation tools, APIs, and web scraping techniques. - Proficiency in CRM software and Microsoft Office, particularly Excel. Required Skills: - Excellent analytical and problem-solving skills. - Strong data-driven mindset with the ability to analyze data, identify trends, and refine strategies accordingly. - Strong communication and collaboration skills. - Ability to work independently and manage multiple tasks effectively. Preferred Skills: - Experience with lead generation tools and platforms. - Familiarity with sales intelligence tools and techniques. - Knowledge of the entertainment industry or intellectual property ecosystem. 💰 Compensation & Benefits Salary Range: £30,000 - £35,000 / year (uncapped commission) Benefits: - Remote work with monthly travel to the Eastbourne office. - 25 days holiday plus bank holidays. - Life insurance. - Private health insurance including optical and dental care. Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Entertainment Providers Company Size: 51-200 employees Founded: 1986 Company Description: MPLC is the legal way to show movies and TV in public or commercial spaces across the globe. They work with every major Hollywood studio and hundreds of independents, ensuring that content creators get paid fairly for their work. MPLC is a key player in the entertainment and intellectual property ecosystem, allowing companies to use great movie and programming content while respecting copyright. Company Specialties: - Movie Licensing - Public Performance - Title-by-Title Licensing - Digital Licensing - Copyright Compliance - Intellectual Property - Film & Television Company Website: http://www.mplc.com 📊 Role Analysis Career Level: Mid-Senior level (2-5 years) Reporting Structure: This role reports directly to Bronwyn Mckay, the Sales Director. Work Arrangement: Fully remote with monthly travel to the Eastbourne office. Growth Opportunities: - Opportunities for career progression within the sales team as the company grows. - Potential to take on additional responsibilities and expand the role's scope. 🌍 Location & Work Environment Office Type: Fully remote with occasional travel to the Eastbourne office. Office Location(s): Eastbourne, East Sussex, UK Geographic Context: - Eastbourne is a coastal town in East Sussex, UK, with a population of around 100,000 people. - The town offers a mix of urban and coastal living, with easy access to London and other major cities. - Eastbourne has a vibrant cultural scene, with numerous events, festivals, and attractions throughout the year. Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the hiring manager. 3. Technical assessment or case study. 4. Final interview with the sales team. Key Assessment Areas: - Technical skills and knowledge of automation tools, APIs, and web scraping techniques. - Analytical and problem-solving skills. - Data-driven mindset and ability to analyze data and identify trends. - Communication and collaboration skills. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Be prepared to discuss your experience with lead generation, sales intelligence, or data analysis. - Showcase your understanding of the entertainment industry and intellectual property ecosystem. ATS Keywords: - Lead Generation - Sales Intelligence - Data Analysis - Automation Tools - APIs - Web Scraping - CRM Software - Microsoft Office - Excel 🛠️ Tools & Technologies - CRM software (e.g., Salesforce, HubSpot, or Zoho CRM) - Microsoft Office (Excel, Word, PowerPoint) - Automation tools (e.g., Zapier, IFTTT, or Integromat) - Web scraping tools (e.g., Scrapy, Beautiful Soup, or ParseHub) - APIs (e.g., Companies House API, Chamber of Commerce directories, or other relevant APIs) 👔 Cultural Fit Considerations Company Values: - Passion for the entertainment industry and intellectual property ecosystem. - Commitment to copyright compliance and supporting content creators. - Focus on growth and innovation. - Collaboration and teamwork. Work Style: - Self-motivated and results-driven. - Strategic thinking with a track record of delivering meaningful growth. - Strong analytical and problem-solving skills. - Ability to work independently and manage multiple tasks effectively. Self-Assessment Questions: - How do you stay up-to-date with the latest trends and tools in lead generation and sales intelligence? - Can you provide an example of a time when you used data analysis to refine a lead generation strategy and improve performance? - How do you approach working remotely, and what strategies do you use to stay focused and productive? ⚠️ Potential Challenges - The role may require occasional travel to the Eastbourne office, which could be inconvenient for some candidates. - The company is growing quickly, which may result in a fast-paced work environment with changing priorities. - The role may require working with large datasets and complex tools, which could be challenging for candidates without the necessary technical skills. 📈 Similar Roles Comparison - Lead Generation Specialist vs. Business Development Representative: Both roles focus on identifying and engaging potential customers, but the Lead Generation Specialist role is more focused on the initial identification and verification of leads, while the Business Development Representative role involves more direct sales and relationship-building. - Lead Generation Specialist vs. Data Analyst: Both roles require strong analytical skills and a data-driven mindset, but the Lead Generation Specialist role is more focused on the practical application of data analysis to drive lead generation and sales, while the Data Analyst role may involve more in-depth data analysis and reporting. 📝 Sample Projects - Developing and implementing a new lead generation strategy using automation tools and APIs. - Analyzing lead generation data to identify trends and optimize strategies for maximum impact. - Collaborating with the sales team to create targeted lead lists and improve follow-up efficiency. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the lead generation team currently, and how can this role help address them? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 90 days? - How does the company measure the success of the lead generation team, and what metrics are most important? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://mplc.pinpointhq.com/en/postings/4204dae3-0029-48b0-a356-de97c104c2d4 - Tailor your resume and cover letter to highlight your relevant experience and skills. - Prepare for the interview by researching the company and practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.