🔹 Job Title: Lead Generation Specialist- Houston
🔹 Company: Unilever
🔹 Location: Remote - Houston
🔹 Job Type: Full Time
🔹 Category: Sales & Marketing
🔹 Date Posted: July 29, 2025
🚀 Job Overview
Key aspects of this role include:
1. New Operator Wins: Drive sustainable business growth by creating new contacts with targeted restaurant and non-commercial accounts.
2. Collaboration: Develop collaborative calendar processes with Territory Development Managers to bring new customer meetings into their schedules.
3. Data Analysis: Conduct analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions.
4. Culinary Consultation: Provide virtual culinary consultation to targeted operators to further interest in business partnerships.
5. Salesforce Proficiency: Utilize Salesforce and Firefly to better target non-commercial operator leads in Education and Entertainment channels.
6. Unique Operator Group Support: Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%.
📋 Key Responsibilities
🔹 Digital & Data Responsibilities:
- Engage on automated warm leads and targeted leads driven via CRM (Salesforce).
- Drive conversion of leads in the territory.
- Grow penetration, strike rate target achievement based on SKU prioritization.
- Data Enrichment – continuously enrich all operator data to ensure personalized content.
- Implement Omni channel (On and Offline) contact strategy for the territory.
🔹 Required Qualifications:
- Education: Bachelor's degree in Business, Marketing, or a related field.
- Experience: 2-3 years of working experience, preferably in the Foodservice Industry.
- Required Skills:
- Proven track record in sales, preferably in the Foodservice Industry.
- Digital & Data analysis, compiling action plans from insights.
- Strong working knowledge of Excel, MS Office, Power BI.
🎯 Required Qualifications Breakdown:
- Education: Bachelor's degree in Business, Marketing, or a related field.
- Experience: 2-3 years of working experience, preferably in the Foodservice Industry.
- Required Skills:
- Proven track record in sales, preferably in the Foodservice Industry.
- Digital & Data analysis, compiling action plans from insights.
- Strong working knowledge of Excel, MS Office, Power BI.
💡 Assumptions:
- The role requires a self-motivated individual with strong analytical skills and the ability to work independently.
- The role involves frequent communication with Territory Development Managers and other internal stakeholders.
💰 Compensation & Benefits
- Salary Range: $58,700 to $86,280 per year. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
- Bonus: This position is bonus eligible.
- Long-Term Incentive (LTI): This position is LTI eligible.
- Benefits:
- Health Insurance (including prescription drug, dental, and vision coverage)
- Retirement savings benefits
- Life insurance and disability benefits
- Parental leave
- Sick leave
- Paid vacation and holidays
- Access to numerous voluntary benefits
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods
- Company Size: 10,001+ employees
- Founded: 1872
- Company Description: Unilever is a multinational consumer goods company that produces a wide range of products, including food, beverages, cleaning agents, and personal care products. The company operates in over 190 countries and has a portfolio of over 400 brands, including well-known names like Lipton, Dove, and Omo. Unilever is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact and contribute to a more sustainable future.
- Company Specialties: Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, and Careers.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: The role reports directly to the Regional Sales Manager or a similar position.
- Work Arrangement: Remote, with occasional travel to meet with clients and attend company events.
- Growth Opportunities:
- The role offers opportunities to develop skills in data analysis, digital marketing, and sales strategy.
- With strong performance, there may be opportunities to take on additional responsibilities or move into a management role.
🌍 Location & Work Environment
- Office Type: Remote
- Office Location(s): Houston, Texas
- Geographic Context:
- Houston is the most populous city in Texas and the fourth most populous city in the United States.
- The city has a humid subtropical climate, with hot summers and mild winters.
- Houston is known for its diverse culture, with a significant influence from Mexican and African American communities.
- Work Schedule: The role requires a consistent work schedule, with some flexibility for remote work. The work schedule may vary depending on the specific needs of the territory and the operator groups being supported.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by a phone or video interview, and a final in-person or virtual interview with the hiring manager and other stakeholders.
- Key Assessment Areas:
- Sales skills and experience
- Digital and data analysis skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Unilever's values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, sales experience, and ability to work independently.
- Research Unilever's products, mission, and values to demonstrate your understanding of the company and its culture.
🛠️ Tools & Technologies
- Salesforce
- Firefly
- Power BI
- Excel
- MS Office
👔 Cultural Fit Considerations
- Company Values: Unilever's values include caring deeply, being passionate about high performance, having a deep hunger to grow, and fostering an entrepreneurial culture built on speed, simplicity, trust, and a deep love for the business.
- Work Style: The ideal candidate will be self-motivated, results-driven, and comfortable working independently. They will also be a strong communicator, able to build and maintain relationships with key stakeholders, and comfortable using data and insights to make decisions.
- Self-Assessment Questions:
- How do you stay organized and manage your time when working remotely?
- Can you provide an example of a time when you used data to drive a business decision?
- How do you handle working with a diverse range of stakeholders, both internal and external?
⚠️ Potential Challenges
- The role may require occasional travel to meet with clients and attend company events, which can be demanding and time-consuming.
- The role involves working with a wide range of operator groups, each with its own unique needs and preferences, which can be challenging to manage.
- The role requires a strong understanding of the Foodservice Industry and the ability to quickly adapt to changes in the market and customer preferences.
📈 Similar Roles Comparison
- This role is similar to other sales and marketing roles in the Foodservice Industry, but it is unique in its focus on lead generation and data-driven decision-making.
- The role requires a strong understanding of the Foodservice Industry and the ability to work effectively with a wide range of operator groups.
📝 Sample Projects
- Developing a targeted marketing campaign to reach new operator groups in the Education and Entertainment channels.
- Conducting a data analysis project to identify priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers.
- Creating a penetration playbook to build basket affinities for Citadel.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to supporting remote employees?
- How does the company measure the success of this role, and what are the key performance indicators (KPIs) used?
- Can you provide an example of a time when the company provided resources or training to help an employee grow in their role?
- How does the company support work-life balance for remote employees?
- Can you describe the company's approach to diversity, equity, and inclusion, and how it is reflected in the day-to-day work of this role?
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://unilever.wd3.myworkdayjobs.com/Unilever_Experienced_Professionals/job/Remote---USA/Lead-Generation-Specialist--Houston_R-94043).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, sales experience, and ability to work independently.
4. Research Unilever's products, mission, and values to demonstrate your understanding of the company and its culture.
5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
