📌 Core Information
🔹 Job Title: Lead Generation Specialist (India)
🔹 Company: Wing Assistant
🔹 Location: New Delhi, India
🔹 Job Type: Full-time, Remote
🔹 Category: Sales & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Proven experience in lead generation with international clients
- Excellent English communication skills, both written and verbal
- Proficient in lead generation software and online marketing channels
- Proactive attitude and ability to work in a graveyard shift
ASSUMPTION: This role requires a strong focus on outbound communication and prospecting, with a significant portion of the work happening during non-standard hours to align with target markets' business hours.
📋 Key Responsibilities
✅ Establish rapport and develop positive business relationships with customers and clients
✅ Acquire potential sales leads and their contact details from various channels (e.g., social media, client referrals, events, online, etc.)
✅ Coordinate with the sales and marketing team to nurture and include leads in effective campaigns
✅ Develop and maintain a sales prospecting database or CRM, ensuring details are accurate
✅ Follow up with leads through email, SMS, phone call, and other communication channels
✅ Research market trends, customer needs, and industry best practices
✅ Develop and implement criteria for qualifying leads and monitor conversion rates
✅ Perform ad hoc tasks as required
ASSUMPTION: The role involves a high volume of outbound communication and requires strong organizational skills to manage leads and follow-ups effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 1 year of proven experience as an Appointment Setter or Lead Generation Specialist with international clients
Required Skills:
- Excellent English communication skills, both written and verbal
- Impeccable interpersonal skills
- Proficient in lead generation software and online marketing channels
- Familiarity with current technologies, like desktop sharing, cloud services, CRMs, and VoIP
- Experience with word-processing software and spreadsheets (e.g., MS Office)
- Knowledge of online calendars and scheduling (e.g., Google Calendar)
- Excellent phone, email, and instant messaging communication skills
- Tech-savvy and proactive attitude
- Ability to work on a graveyard shift
Preferred Skills:
- Experience with sales enablement tools and platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in CRM software and experience with sales enablement tools would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 25,000 - 40,000 per month (Estimated, based on experience level and industry standards)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week), with flexibility to work during target markets' business hours
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 1,001-5,000 employees
Founded: 2018
Company Description:
- Wing Assistant provides small businesses, startups, execs, and enterprises with top-tier remote talent to handle recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
- The company aims to be an affordable and reliable team member for clients, taking over excess work while clients focus on growing their businesses.
- Wing Assistant is known for its inclusive culture, supportive team, and opportunities for career growth.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant is a well-established company in the virtual assistance and remote talent industry, with a strong focus on providing affordable and reliable services to its clients.
📊 Role Analysis
Career Level: Entry-level to Mid-level (depending on experience)
Reporting Structure: This role reports directly to the Sales & Marketing Manager
Work Arrangement: 100% Remote, with flexibility to work during target markets' business hours
Growth Opportunities:
- Progression to a Senior Lead Generation Specialist role
- Transition to other sales or marketing roles within the company
- Potential opportunities for career growth based on individual performance and company expansion
ASSUMPTION: This role offers opportunities for career growth and development within the company, based on individual performance and the company's expansion plans.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): New Delhi, India
Geographic Context:
- New Delhi is the capital city of India, with a population of over 16 million people
- The city is known for its historical sites, cultural diversity, and bustling markets
- New Delhi has a humid subtropical climate, with hot summers and mild winters
Work Schedule: US work hours (20-40 hours per week), with flexibility to work during target markets' business hours
ASSUMPTION: The remote work arrangement allows for flexibility in working hours, enabling candidates to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online assessment
- Phone or video screening
- Final interview with the hiring manager
Key Assessment Areas:
- Communication skills
- Lead generation strategies
- Problem-solving and adaptability
- Cultural fit and motivation
Application Tips:
- Highlight relevant experience and achievements in lead generation
- Tailor your resume and cover letter to emphasize your communication skills and proactive attitude
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past
- Research Wing Assistant's company culture and values to demonstrate your fit
ATS Keywords: Lead Generation, Sales, Marketing, CRM, Communication, English, International Clients, Proactive, Graveyard Shift
ASSUMPTION: The application process is designed to assess candidates' communication skills, lead generation strategies, and cultural fit, with a focus on identifying proactive and motivated individuals.
🛠️ Tools & Technologies
- CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
- Lead generation software (e.g., LeadGenius, DiscoverOrg, Datanyze)
- Online marketing channels (e.g., LinkedIn, Twitter, Facebook)
- Communication tools (e.g., email, SMS, phone, instant messaging)
- Cloud services (e.g., Google Drive, Dropbox, Microsoft 365)
- VoIP software (e.g., Skype, Zoom, Google Meet)
ASSUMPTION: The tools and technologies required for this role are standard in the lead generation and sales industries, with a focus on CRM software and online marketing channels.
👔 Cultural Fit Considerations
Company Values:
- Inclusive Culture
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
Work Style:
- Proactive and motivated
- Strong communication skills
- Adaptable and resourceful
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do you stay motivated and proactive when working on a graveyard shift?
- Can you provide an example of a successful lead generation campaign you've implemented in the past?
- How do you prioritize and manage your time effectively when working remotely?
ASSUMPTION: Wing Assistant values a proactive, motivated, and adaptable work style, with a strong emphasis on communication skills and the ability to work effectively in a remote environment.
⚠️ Potential Challenges
- Working non-standard hours to align with target markets' business hours
- Managing a high volume of outbound communication and follow-ups
- Adapting to a remote work environment and maintaining productivity
- Keeping up with market trends and industry best practices
ASSUMPTION: The role presents unique challenges related to working non-standard hours, managing a high volume of outbound communication, and adapting to a remote work environment.
📈 Similar Roles Comparison
- This role differs from other sales or marketing positions in its focus on lead generation and outbound communication
- Industry-specific context: The role requires experience working with international clients and a strong understanding of global market trends
- Career path comparison: This role can lead to progression into Senior Lead Generation Specialist or other sales/marketing roles within the company
ASSUMPTION: This role is unique in its focus on lead generation and outbound communication, with opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to generate leads for a specific product or service
- Researching and identifying high-potential target markets for a new service offering
- Collaborating with the sales and marketing team to create and execute a lead nurturing campaign
ASSUMPTION: Sample projects for this role involve developing and executing targeted lead generation strategies, as well as collaborating with internal teams to create and implement effective lead nurturing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company's lead generation strategies and how this role fits into the overall sales and marketing plan?
- How does the company support the professional development and growth of its lead generation specialists?
- Can you provide an example of a successful lead generation campaign implemented by the company in the past, and what made it successful?
- How does the company measure the performance of its lead generation specialists, and what key metrics are tracked?
- What is the company's approach to maintaining a positive work-life balance for remote employees?
ASSUMPTION: Key questions to ask during the interview focus on the company's lead generation strategies, professional development opportunities, performance metrics, and work-life balance for remote employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: wingassistant.com/virtual-assistant-jobs/
- Customize your resume and cover letter to highlight your relevant experience and communication skills
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past
- Research Wing Assistant's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
