📌 Core Information
🔹 Job Title: Lead Generation Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Travel Arrangements
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Identifying and building strategic partnerships to expand SIXT's digital presence
- Negotiating and managing relationships with key decision-makers
- Tracking and reporting on outreach success and partnership performance
- Collaborating with internal teams to optimize outreach strategies
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a proven track record in lead generation or similar fields.
📋 Key Responsibilities
✅ Identify and research relevant websites to establish partnerships that align with SIXT's brand and goals
✅ Find and connect with key decision-makers through personalized outreach strategies to build strong long-term relationships
✅ Monitor and manage existing partnerships to ensure effectiveness and resolve any issues
✅ Create and present monthly KPI reports to track outreach success and partnership performance
✅ Assist with quality checks to ensure SEO compliance with best practices and standards
✅ Collaborate with internal teams to optimize outreach strategies and maximize impact
ASSUMPTION: The role involves a mix of proactive outreach, relationship management, and data analysis to drive successful partnerships.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in outreach, outbound sales, or lead generation with a successful track record of collaborations
Required Skills:
- Excellent negotiation skills and ability to build and maintain relationships with diverse stakeholders
- Familiarity with SEO tools such as Ahrefs, Link Research Tools, or Majestic
- Excellent communication and interpersonal skills, focused on collaboration and teamwork
- Fluency in English
Preferred Skills:
- Experience working in the mobility or travel industry
- Familiarity with outreach tools and analytics software
ASSUMPTION: Candidates should have a strong background in lead generation or related fields, with a focus on building and maintaining relationships.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Based on experience and market standards for the role and location)
Benefits:
- Generous time off (28 vacation days, additional birthday day off, and 1 volunteer day per year)
- Work-life balance and flexibility (hybrid working model, flexible working hours, no dress code)
- Great employee benefits (discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts)
- Training and development opportunities
- Private health insurance
- Additional perks (Coverflex advantage system)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Benefits are comprehensive and aimed at promoting work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT operates in the travel arrangements industry, focusing on high-quality mobility services. The company is a leading international provider with a strong global presence.
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: SIXT was founded in 1912 and has since grown into a global mobility service provider.
Company Description:
- SIXT offers a range of mobility services, including car rental, car sharing, ride-hailing, and car subscriptions through its platform ONE.
- The company focuses on providing a first-class customer experience and outstanding customer service.
- SIXT aligns its corporate strategy with foresight and promotes true entrepreneurship and long-term stability.
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride-hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in lead generation, outbound sales, or related fields, looking to advance their careers in a global company.
Reporting Structure: The Lead Generation Specialist reports directly to the Head of Partnerships or a similar role within the company's partnership team.
Work Arrangement: This role follows a hybrid working model, combining on-site work at the Lisbon office with remote work options.
Growth Opportunities:
- Progression to a senior role within the partnerships team
- Expansion into other areas of SIXT's business, such as marketing or sales
- International assignments or relocation opportunities within the global SIXT network
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the global nature of SIXT's business provides ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: SIXT's Lisbon office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Zugspitzstraße 1, Pullach, Bayern, 82049, DE (Headquarters) and Lisbon, Lisboa, Portugal (Local office)
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic architecture, and a mild Mediterranean climate.
- The city is known for its strong tech industry and growing startup ecosystem, providing ample networking opportunities.
- Lisbon's central location in Europe makes it an ideal base for international travel and business.
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate a hybrid work arrangement.
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the partnership team
- Final interview with the Head of Partnerships or a similar role
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with SIXT's values
- Technical skills and familiarity with relevant tools
Application Tips:
- Highlight specific examples of successful lead generation campaigns or partnerships in your resume.
- Tailor your cover letter to emphasize your fit with SIXT's company culture and values.
- Prepare questions that demonstrate your understanding of SIXT's business and the role's responsibilities.
ATS Keywords: Lead Generation, Outreach, Partnerships, Negotiation, Relationship Building, SEO, Stakeholder Management, Collaboration, Teamwork, English
ASSUMPTION: The interview process is designed to assess candidates' skills, cultural fit, and alignment with SIXT's values and business objectives.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Link Research Tools, or Majestic
- Outreach tools: Mailshake, HubSpot, or similar
- Analytics software: Google Analytics, Tableau, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with relevant tools and software is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and entrepreneurship
- Collaboration and teamwork
- Integrity and responsibility
- Sustainability and social responsibility
Work Style:
- Proactive and results-driven
- Collaborative and team-oriented
- Adaptable and open to change
- Analytical and data-driven
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with SIXT's customer-centric approach, and can you provide an example of a time when you put customers first?
- Describe a situation where you had to adapt to change or overcome a challenge, and how did you approach it?
- How do you prioritize your workload and manage multiple projects or tasks simultaneously?
ASSUMPTION: Candidates should assess their fit with SIXT's company culture and values, as well as their ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a high volume of outreach and maintaining a strong response rate
- Navigating diverse stakeholder relationships and expectations
- Adapting to a hybrid work environment and balancing remote and on-site work
- Keeping up with industry trends and best practices in lead generation and SEO
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position offers the opportunity to work for a global mobility service provider with a strong brand and extensive network.
- In the context of the travel arrangements industry, this role provides exposure to a diverse range of partnerships and stakeholders.
- Career-wise, this role offers opportunities for growth within the partnerships team or expansion into other areas of SIXT's business.
ASSUMPTION: This role offers unique advantages and opportunities compared to similar positions in the industry, with a focus on global exposure and career growth potential.
📝 Sample Projects
- Developing and executing a strategic outreach campaign to secure partnerships with key industry players
- Analyzing and optimizing existing partnerships to improve performance and drive growth
- Collaborating with internal teams to create targeted content and assets for partnership outreach
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Lead Generation Specialist may undertake to drive success in the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical partnership lifecycle, from initial outreach to renewal or termination?
- How does the partnership team collaborate with other departments, such as marketing or sales?
- What are the most significant challenges facing the partnership team in the next 12 months, and how can this role contribute to addressing them?
- How does SIXT support the professional development and growth of its employees, particularly within the partnerships team?
- What are the key performance indicators (KPIs) used to measure the success of the partnership team, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and SIXT's approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight specific examples of successful lead generation campaigns or partnerships in your resume.
- Tailor your cover letter to emphasize your fit with SIXT's company culture and values.
- Prepare questions that demonstrate your understanding of SIXT's business and the role's responsibilities.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
