📌 Core Information
🔹 Job Title: Lead Generation Specialist (m/f/d)
🔹 Company: SIXT
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Identifying and building strategic partnerships to expand SIXT's digital presence
- Negotiating and managing relationships with relevant websites and stakeholders
- Tracking outreach success and enhancing online presence through KPI reporting
- Collaborating with internal teams to optimize outreach strategies
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong negotiation skills and a proven track record in lead generation or outbound sales.
📋 Key Responsibilities
✅ Identify and research relevant websites to establish partnerships that align with SIXT's brand and goals
✅ Develop and implement personalized outreach strategies to connect with key decision-makers and build strong, long-term relationships
✅ Monitor and manage existing partnerships to ensure effectiveness and resolve any issues
✅ Create and present monthly KPI reports to track outreach success and partnership performance
✅ Assist with quality checks to ensure SEO compliance with best practices and standards
✅ Collaborate with internal teams to optimize outreach strategies and maximize impact
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in outreach, outbound sales, or lead generation with a successful track record of collaborations
Required Skills:
- Excellent negotiation skills and the ability to build and maintain relationships with diverse stakeholders
- Familiarity with SEO tools such as Ahrefs, Link Research Tools, or Majestic
- Excellent communication and interpersonal skills, focused on collaboration and teamwork
- Fluency in both English and Spanish
Preferred Skills:
- Experience with outreach tools and analytics software to streamline processes and analyze performance
- Knowledge of the mobility industry or related sectors
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)
Benefits:
- Generous time off (28 vacation days, additional birthday day off, and 1 volunteer day per year)
- Hybrid working model with flexible working hours and no dress code
- Discounts on SIXT rent, share, ride, and SIXT+ services, along with partner discounts
- Training and development opportunities
- Private health insurance
- Coverflex advantage system for enhanced employee experience
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT operates in the travel arrangements industry, focusing on high-quality mobility services. The company is a leading global provider with a strong presence in over 100 countries.
Company Size: SIXT has 5,001-10,000 employees worldwide, offering a large and diverse work environment.
Founded: SIXT was founded in 1912 and has since grown into a multinational corporation with a strong brand and extensive service offerings.
Company Description:
- SIXT offers a range of mobility services, including car rental (SIXT rent), car sharing (SIXT share), cab, driver, and chauffeur services (SIXT ride), and car subscriptions (SIXT+)
- The company's mobility platform, ONE, combines these products and provides customers with access to a fleet of 222,000 vehicles, the services of 1,500 cooperation partners, and around 1.5 million drivers worldwide
- SIXT focuses on a first-class customer experience and outstanding customer service, with a culture of innovation and a consistent premium offering
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in lead generation, outbound sales, or a related field.
Reporting Structure: The Lead Generation Specialist will report directly to the Head of Partnerships or a similar role within the company's marketing or business development department.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the candidate's preferences and the company's needs.
Growth Opportunities:
- Progression to a senior or management role within the partnerships or business development team
- Expansion into other areas of the business, such as marketing, sales, or product management
- International assignments or relocation opportunities, given SIXT's global presence
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their value.
🌍 Location & Work Environment
Office Type: SIXT's Lisbon office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): The Lisbon office is located in the heart of the city, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and diverse neighborhoods
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong sense of community
Work Schedule: The work schedule for this role is Monday to Friday, with flexible working hours to accommodate the candidate's needs and preferences.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment will thrive in SIXT's Lisbon office.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- First-round interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Second-round interview with a panel of stakeholders to evaluate problem-solving skills, negotiation techniques, and industry knowledge
- Final interview with the Head of Partnerships or a senior member of the leadership team to discuss career growth and company culture
Key Assessment Areas:
- Communication and interpersonal skills
- Negotiation skills and ability to build relationships
- Problem-solving skills and analytical thinking
- Industry knowledge and understanding of SIXT's business model
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of SIXT's business and the lead generation process in your application materials
- Prepare examples of successful partnerships or negotiations from your previous experience
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Lead Generation, Outreach, Sales, Negotiation, Relationship Management, SEO, Communication, Interpersonal Skills, Collaboration, Teamwork, Analytical Skills, Personalized Outreach, KPI Reporting, Problem Solving, Stakeholder Engagement, Performance Analysis
ASSUMPTION: The interview process for this role may vary depending on the candidate's qualifications and the company's needs.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, Link Research Tools, Majestic
- Outreach tools: HubSpot, Salesforce, or similar CRM platforms
- Analytics software: Google Analytics, Tableau, or similar data visualization tools
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Proactive and self-motivated
- Detail-oriented and organized
- Strong communication and interpersonal skills
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach building and maintaining relationships with diverse stakeholders?
- Can you provide an example of a successful negotiation or partnership from your previous experience?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic environment?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with SIXT's values and work style.
⚠️ Potential Challenges
- Managing a high volume of outreach and maintaining a strong response rate
- Navigating diverse stakeholder relationships and negotiating complex partnerships
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing the demands of multiple projects and deadlines
ASSUMPTION: Candidates who are proactive, organized, and able to manage their time effectively will be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from traditional sales positions in its focus on strategic partnerships and long-term relationship building
- Compared to other lead generation roles, this position offers the opportunity to work with a diverse range of stakeholders and impact SIXT's digital presence on a global scale
- Career progression in this role may lead to management or senior-level positions within the partnerships or business development team
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a personalized outreach strategy to secure a partnership with a high-traffic travel website
- Negotiating and managing a long-term agreement with a key stakeholder to enhance SIXT's online presence and drive customer acquisition
- Creating and presenting a monthly KPI report to track outreach success and partnership performance, and making data-driven recommendations to optimize strategies
ASSUMPTION: These sample projects illustrate the key responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader partnerships and business development strategy for SIXT?
- What are the most significant challenges facing the partnerships team in the next 12 months, and how can this role help address them?
- How does SIXT support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SIXT foster a culture of innovation and continuous improvement within the partnerships team?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful partnerships or negotiations from your previous experience
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a detailed plan for securing a strategic partnership within the first 90 days
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
