Lead Generation Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Lead Generation Specialist (m/f/d)

🔹 Company: SIXT

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying and building strategic partnerships to expand SIXT's digital presence
• Negotiating and managing relationships with key decision-makers and stakeholders
• Tracking and analyzing outreach success and partnership performance
• Collaborating with internal teams to optimize outreach strategies
• Ensuring SEO compliance with best practices and standards

ASSUMPTION: This role requires a proactive and results-driven individual with a strong background in lead generation, outreach, or outbound sales. Excellent communication and negotiation skills are essential for building and maintaining successful partnerships.

📋 Key Responsibilities

✅ Identify and research relevant websites to establish partnerships that align with SIXT's brand and goals

✅ Develop and implement personalized outreach strategies to connect with key decision-makers and build strong, long-term relationships

✅ Monitor and manage existing partnerships to ensure effectiveness and resolve any issues

✅ Create and present monthly KPI reports to track outreach success and partnership performance

✅ Assist with quality checks to ensure SEO compliance with best practices and standards

✅ Collaborate with internal teams to optimize outreach strategies and maximize impact

ASSUMPTION: The successful candidate will have a proven track record of closing deals and cultivating strong relationships in a similar role. They will be comfortable working in a dynamic, fast-paced environment and have a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in outreach, outbound sales, or lead generation with a successful track record of collaborations

Required Skills:

• Excellent communication and interpersonal skills
• Strong negotiation skills and the ability to build and maintain relationships with diverse stakeholders
• Familiarity with SEO tools such as Ahrefs, Link Research Tools, or Majestic
• Proficiency in outreach tools and analytics software to streamline processes and analyze performance
• Fluency in both English and Spanish

Preferred Skills:

• Experience working in the mobility or automotive industry
• Knowledge of the local market and language

ASSUMPTION: Candidates with experience in a similar role within the mobility or automotive industry may have an advantage. Familiarity with the local market and language can also be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and performance)

Benefits:

• Generous time off (28 vacation days, additional birthday day off, and 1 volunteer day per year)
• Hybrid working model with flexible working hours and no dress code
• Discounts on SIXT rent, share, ride, and SIXT+ services, along with partner discounts
• Private health insurance to support well-being
• Training and development opportunities
• Coverflex advantage system to enhance employee experience

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid working model

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Generation Specialist role in Lisbon, Portugal. Final compensation will be determined based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: SIXT operates in the travel arrangements industry, focusing on high-quality mobility services. The company is a leading international provider with a strong global presence.

Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: SIXT was founded in 1912 and has since grown into a global mobility service provider with a strong focus on innovation and customer experience.

Company Description:

• SIXT offers a range of mobility services, including car rental, car sharing, ride-hailing, and car subscriptions through its products SIXT rent, SIXT share, SIXT ride, and SIXT+
• The company has a strong focus on digitalization and offers a unique integrated premium mobility service through its SIXT App
• SIXT is committed to providing a first-class customer experience and outstanding customer service, with a consistent premium offering in terms of fleet and service

Company Specialties:

• Car rental
• Van/truck rental
• Mobility services
• Car sharing
• Ride-hailing
• Car subscription
• Digitization

Company Website: http://www.sixt.com

ASSUMPTION: SIXT's focus on innovation, customer experience, and digitalization provides an exciting and dynamic work environment for employees. The company's global presence offers opportunities for international collaboration and growth.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional with 2-5 years of relevant experience in lead generation, outreach, or outbound sales. The role offers opportunities for career growth and development within the company.

Reporting Structure: The Lead Generation Specialist will report directly to the Head of Partnerships or a similar role within the company's marketing or sales department.

Work Arrangement: This role operates on a hybrid working model, with a combination of on-site and remote work. The specific arrangement may vary depending on the candidate's preferences and the company's needs.

Growth Opportunities:

• Advancement to a senior or management role within the partnerships or marketing department
• Expansion into other areas of the business, such as product management or business development
• International assignments or relocation opportunities, given SIXT's global presence

ASSUMPTION: The successful candidate will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their value to the organization.

🌍 Location & Work Environment

Office Type: SIXT's Lisbon office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The Lisbon office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a mild climate, delicious food, and a strong sense of community

Work Schedule: The hybrid working model allows for flexible working hours, with a combination of on-site and remote work. The specific schedule will be determined based on the candidate's preferences and the company's needs.

ASSUMPTION: The Lisbon office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The city's rich culture and high quality of life make it an attractive location for both local and international employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the SIXT careers portal
• Phone or video screening to assess communication skills and cultural fit
• On-site or virtual interview with the hiring manager and/or team members to discuss the role and company in more detail
• Final interview or assessment to evaluate the candidate's skills and fit for the role

Key Assessment Areas:

• Communication and interpersonal skills
• Negotiation skills and ability to build relationships
• Problem-solving and analytical skills
• Cultural fit and alignment with SIXT's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful partnerships or collaborations from your previous experience
• Research SIXT's products and services to demonstrate your understanding of the business and show your enthusiasm for the role

ATS Keywords: Lead Generation, Outreach, Partnerships, Negotiation, Relationship Building, SEO, Analytics, Marketing, Sales, Fluency in English, Fluency in Spanish

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company. Candidates should be prepared to demonstrate their skills and fit for the role through a combination of interviews, assessments, and presentations.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, Link Research Tools, Majestic
• Outreach tools: CRM, email marketing platforms, and other communication tools
• Analytics software: Google Analytics, social media analytics tools, and other performance tracking tools

ASSUMPTION: The successful candidate will be comfortable using a variety of tools and technologies to streamline processes and analyze performance. Familiarity with SEO tools and outreach tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and entrepreneurship
• Collaboration and teamwork
• Integrity and respect
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of building and maintaining successful partnerships in a similar role?
• Are you comfortable working in a dynamic, fast-paced environment and able to adapt to change?
• Do you have excellent communication and interpersonal skills, with a strong focus on collaboration and teamwork?

ASSUMPTION: SIXT values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table. Candidates who are passionate about the company's mission and values, and who demonstrate a strong cultural fit, will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing a high volume of outreach and partnership requests
• Navigating complex stakeholder relationships and negotiations
• Keeping up with the latest SEO best practices and industry trends
• Balancing the demands of on-site and remote work in a hybrid working model

ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize their workload, and adapt to the demands of a dynamic and fast-paced work environment. Strong communication and organizational skills will be essential for success in this role.

📈 Similar Roles Comparison

• Compared to a traditional sales role, this position focuses more on strategic partnerships and relationship building than direct sales
• Unlike a marketing role, this position requires a strong focus on outbound communication and negotiation skills
• This role offers opportunities for career growth and development within the company, similar to a business development role

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions within the marketing, sales, or business development fields. This role offers a blend of strategic partnerships, relationship building, and negotiation skills, with a focus on driving growth and expansion for the company.

📝 Sample Projects

• Developing and implementing a strategic outreach campaign to identify and engage with key decision-makers in the automotive industry
• Negotiating and securing a high-value partnership with a major player in the mobility sector
• Analyzing the performance of existing partnerships and developing strategies to optimize their impact on the business

ASSUMPTION: The successful candidate will have experience working on similar projects in a previous role and be able to demonstrate their ability to drive results and achieve targets.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does SIXT support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does SIXT approach work-life balance and employee well-being?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the team, and the company. Asking thoughtful and insightful questions demonstrates engagement and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SIXT careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful partnerships or collaborations from your previous experience
• Research SIXT's products and services to demonstrate your understanding of the business and show your enthusiasm for the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.