📌 Core Information
🔹 Job Title: Lead Generation Specialist (US)
🔹 Company: Wing Assistant
🔹 Location: Columbus, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Proven experience in lead generation or appointment setting with international clients
- Excellent communication skills in English, both written and verbal
- Proficient in lead generation software and online marketing channels
- Proactive attitude and tech-savvy mindset
ASSUMPTION: This role requires a self-motivated individual who can work independently and manage their time effectively in a remote setting.
📋 Key Responsibilities
✅ Establish rapport and develop positive business relationships with customers and clients
✅ Acquire potential sales leads and their contact details from various channels
✅ Coordinate with the sales and marketing team to nurture and include leads in effective campaigns
✅ Develop and maintain a sales prospecting database or CRM with accurate details
✅ Follow up with leads through email, SMS, phone call, and other communication channels
✅ Research market trends, customer needs, and industry best practices
✅ Develop and implement criteria for qualifying leads and monitor conversion rates
✅ Perform ad hoc tasks as required
ASSUMPTION: The role may involve working with different time zones and adjusting work hours accordingly to accommodate client needs.
🎯 Required Qualifications
Education: High school diploma or equivalent (assumed, not specified)
Experience: At least 1 year of proven experience as an Appointment Setter or Lead Generation Specialist with international clients
Required Skills:
- Excellent English communication skills, both written and verbal
- Impeccable interpersonal skills
- Proficient in lead generation software and online marketing channels
- Familiarities with current technologies, like desktop sharing, cloud services, CRMs, and VoIP
- Experience with word-processing software and spreadsheets (e.g., MS Office)
- Knowledge of online calendars and scheduling (e.g., Google Calendar)
- Excellent phone, email, and instant messaging communication skills
- Tech-savvy mindset
- Proactive attitude
Preferred Skills:
- Bilingual or multilingual skills
- Experience with sales enablement tools
ASSUMPTION: While not explicitly stated, having experience with CRM software and sales enablement tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $2,400 - $3,500 USD/month (based on experience level)
Benefits:
- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
Working Hours: US work hours (20-40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. Actual compensation may vary based on individual performance and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Internet Marketplace Platforms
Company Size: 1,001-5,000 employees
Founded: 2018
Company Description:
- Wing provides small businesses, startups, execs, and enterprises with top-tier remote talent to take over recurring work such as Social Media Management, Executive Assistance, Data Entry, Sales Calling, etc.
- The company aims to be an affordable and reliable team member for clients to delegate excess work while focusing on business growth.
Company Specialties:
- Internet
- Personal Assistance
- Virtual Assistance
- Data Entry
- Spreadsheet Management
- Outbound Communication
- Inbound Communication
- Planning
- CRM Management
- Concierge Services
- Calendaring
- Scheduling
- File Management
- Purchases
- CRM
- Employee Onboarding
- Sales Calling
- SDRs
- Social Media Management
Company Website: wingassistant.com
ASSUMPTION: Wing Assistant is a growing company that focuses on providing remote assistance services to various clients. Their remote work culture may offer flexibility and opportunities for career growth.
📊 Role Analysis
Career Level: Entry-level to Intermediate
Reporting Structure: This role reports directly to the Sales & Marketing team.
Work Arrangement: 100% remote work, with a focus on US-based candidates.
Growth Opportunities:
- Progression to a Senior Lead Generation Specialist role
- Transition to other sales or marketing roles within the company
- Potential mentorship opportunities as the team grows
ASSUMPTION: As the company grows, there may be opportunities for career advancement and taking on more responsibilities.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Columbus, Ohio, United States
Geographic Context:
- Columbus is the capital and largest city of Ohio, with a population of over 890,000.
- The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks.
- Columbus offers a lower cost of living compared to other major US cities, with affordable housing and a strong job market.
Work Schedule: US work hours (20-40 hours per week), with flexibility for different time zones and client needs.
ASSUMPTION: Working remotely in Columbus, Ohio, may offer a good work-life balance, with access to various amenities and a lower cost of living compared to other major US cities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Assessment and/or interview with the HR team
- Technical interview with the Sales & Marketing team
- Final interview with the hiring manager
Key Assessment Areas:
- Communication skills and English proficiency
- Lead generation strategies and techniques
- CRM software knowledge and experience
- Problem-solving and time management skills
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past.
- Be ready to discuss your experience with CRM software and sales enablement tools.
- Demonstrate your proactive attitude and enthusiasm for the role during the interview.
ATS Keywords: Lead Generation, Sales, Marketing, CRM, Communication, English, Remote Work, US-based, International Clients, Appointment Setting
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate the candidate's skills and cultural fit with the company.
🛠️ Tools & Technologies
- CRM software (e.g., HubSpot, Salesforce, Zoho CRM)
- Lead generation tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, Datanyze)
- Communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Exceptionally Supportive Team
- Inclusive Culture
- Fun Work Environment
- Opportunities for Career Growth
Work Style:
- Self-motivated and independent
- Proactive and results-driven
- Strong communication and interpersonal skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable working with different time zones and adjusting your work hours accordingly?
- Do you have a proactive attitude and a strong desire to succeed in a sales role?
ASSUMPTION: Wing Assistant values a supportive and inclusive work environment, with a focus on career growth and a fun work culture.
⚠️ Potential Challenges
- Working remotely may require self-discipline and time management skills to maintain productivity.
- Dealing with international clients may involve working with different time zones and cultural nuances.
- The role may require occasional weekend or evening work to accommodate client needs.
- Meeting and exceeding sales targets may be challenging, depending on market conditions and individual performance.
ASSUMPTION: These potential challenges can be mitigated by strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other lead generation roles, this position focuses more on international clients and remote work.
- Wing Assistant's company culture emphasizes support, inclusivity, and career growth, which may differ from other organizations in the industry.
- Career progression may involve transitioning to other sales or marketing roles within the company, rather than focusing solely on lead generation.
ASSUMPTION: This role offers unique opportunities for remote work and international client exposure, with a focus on career growth and development.
📝 Sample Projects
- Developing and implementing a new lead generation strategy for a specific international market
- Collaborating with the marketing team to create targeted campaigns for potential clients
- Researching and analyzing market trends to identify new lead generation opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Lead Generation Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most effective lead generation strategies currently used by the company?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic within the Sales & Marketing department?
- How does the company measure and evaluate the success of its lead generation efforts?
- What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role.
- Prepare examples of successful lead generation campaigns or strategies you've implemented in the past.
- Be ready to discuss your experience with CRM software and sales enablement tools.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
