📌 Core Information
🔹 Job Title: Lead Generation Strategist / Demand Generation Manager
🔹 Company: RChilli Inc.
🔹 Location: Cebu City, Cebu, Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (US/CST Hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive demand generation strategies to drive awareness, lead generation, and revenue growth.
- Implementing multi-channel marketing campaigns including email, paid media, content marketing, webinars, and ABM campaigns.
- Collaborating with the SDR team to ensure alignment between marketing initiatives and outbound outreach.
- Managing and optimizing integrated marketing campaigns using HubSpot and other marketing tools.
- Partnering with the sales team to identify priority accounts and create tailored content and messaging.
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Developing and executing demand generation strategies to drive pipeline growth, generate qualified leads, and support the sales team.
✅ Implementing multi-channel marketing campaigns using email, paid media, content marketing, webinars, and ABM campaigns.
✅ Collaborating with the SDR team to align marketing initiatives with outbound outreach.
✅ Managing and optimizing integrated marketing campaigns using HubSpot and other marketing tools.
✅ Designing and executing lead nurturing workflows to move prospects through the funnel.
✅ Managing and optimizing lead scoring models and ensuring seamless handoff to the sales team.
✅ Tracking and analyzing campaign performance metrics including CPL, MQLs, SQLs, pipeline contribution, and ROI.
✅ Providing insights and recommendations for continuous improvement.
✅ Partnering with the content team to develop engaging content assets including whitepapers, case studies, and webinars.
✅ Working closely with the SDR, sales, and product marketing teams to align on goals and share insights.
✅ Utilizing HubSpot, Reply.io, and other marketing automation tools for campaign management and reporting.
✅ Leveraging AI-powered tools to optimize performance and drive efficiency.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in demand generation, preferably in a B2B SaaS or HR Tech environment.
Required Skills:
- Proven track record of managing successful multi-channel campaigns for ERP or similar enterprise markets.
- Strong understanding of ABM strategies and lead nurturing techniques.
- Hands-on experience with HubSpot, Reply.io, Google Analytics, and LinkedIn Ads.
- Excellent analytical and reporting skills.
- Experience collaborating with sales, SDRs, and content teams.
- Familiarity with ERP systems like Oracle HCM and SAP SuccessFactors is highly preferred.
Preferred Skills:
- Experience using AI-powered tools for campaign optimization.
- Strong project management skills with the ability to manage multiple campaigns.
- Excellent written and verbal communication skills.
ASSUMPTION: Candidates with experience in the ERP market and familiarity with Oracle HCM and SAP SuccessFactors will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PHP 800,000 - 1,200,000 per year (USD 14,000 - 21,000) based on industry standards for a remote, experienced demand generation manager in the Philippines. This estimate takes into account the candidate's experience level, the company's size, and the remote work arrangement.
Benefits:
- Competitive salary and performance-based incentives.
- Remote work flexibility.
- Opportunity to work with a leading AI-driven recruitment solutions provider.
- Collaborative and dynamic work environment.
Working Hours: This role follows US/CST hours, typically 40 hours per week with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: RChilli Inc. operates in the Software Development industry, specifically focusing on AI-powered recruitment solutions. The global HR technology market is expected to reach USD 11.4 billion by 2027, growing at a CAGR of 10.5% during the forecast period (2020-2027).
Company Size: RChilli Inc. has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: RChilli Inc. was founded in 2010, making it an established player in the AI recruitment solutions market.
Company Description:
- RChilli is a leading provider of AI-powered recruitment solutions, helping companies streamline their hiring process with accurate data extraction and seamless integration.
- The company offers solutions such as resume parsing, semantic search & match, and AI-driven candidate screening to simplify recruitment and improve hiring decisions.
- RChilli partners with global industry leaders and is committed to helping organizations stay ahead in today's competitive talent market.
Company Specialties:
- Resume parsing and matching
- Talent acquisition and job matching
- AI-powered recruitment solutions
- Semantic search & match
- Candidate experience improvement
Company Website: http://www.rchilli.com
ASSUMPTION: RChilli Inc. is well-positioned in the growing HR technology market, offering applicants the opportunity to work with cutting-edge AI recruitment solutions and contribute to the company's success.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a high degree of expertise and strategic thinking in demand generation and marketing.
Reporting Structure: The Demand Generation Manager reports directly to the Chief Marketing Officer (CMO) and works closely with the sales, SDR, and content teams.
Work Arrangement: This is a remote, full-time position with flexible scheduling, allowing for a healthy work-life balance.
Growth Opportunities:
- As RChilli Inc. continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
- The company's focus on AI-powered solutions provides opportunities for the candidate to learn and develop new skills in emerging technologies.
- Working closely with the sales team offers the chance to gain insights into the sales process and potentially transition into a sales or business development role in the future.
ASSUMPTION: The growth opportunities in this role are largely dependent on the company's expansion and the candidate's performance and initiative.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Cebu City, Cebu, Philippines
Geographic Context:
- Cebu City is the capital of Cebu province and is the second-most populous city in the Philippines.
- The city is known for its beaches, historical sites, and vibrant nightlife, offering a mix of urban and tropical living.
- Cebu City has a tropical monsoon climate, with hot and humid weather throughout the year.
Work Schedule: This role follows US/CST hours, typically 40 hours per week with flexible scheduling.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, but may require some overlap with US business hours for effective collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the marketing team
- Final interview with the CMO
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and reporting
- Project management and prioritization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation and marketing experience, as well as your familiarity with the ERP market and relevant tools.
- Prepare examples of successful multi-channel campaigns you've managed and the results you achieved.
- Demonstrate your understanding of ABM strategies and lead nurturing techniques in your application materials.
ATS Keywords: Demand Generation, Lead Generation, Campaign Management, Account-Based Marketing, Lead Nurturing, Performance Analytics, Collaboration, Marketing Technology Management, HubSpot, Google Analytics, LinkedIn Ads, Project Management, Analytical Skills, Communication Skills, ERP Systems, AI-Powered Tools
ASSUMPTION: The application process may vary based on the company's specific needs and the number of applicants. It's essential to monitor the job posting for updates and follow the instructions provided.
🛠️ Tools & Technologies
- HubSpot
- Reply.io
- Google Analytics
- LinkedIn Ads
- AI-powered tools for campaign optimization
ASSUMPTION: The candidate should be comfortable learning and using new marketing tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Results-driven
- Strategic and analytical
- Adaptable and flexible
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline growth and generating qualified leads through demand generation strategies?
- Are you comfortable managing multiple campaigns and stakeholders, balancing priorities, and meeting deadlines?
- Do you thrive in a collaborative, dynamic work environment and enjoy working with cross-functional teams?
ASSUMPTION: Applicants should carefully consider their fit with RChilli Inc.'s company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders effectively may require strong project management skills and adaptability.
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team.
- The fast-paced nature of the demand generation role may require the ability to pivot quickly and adapt to changing priorities.
- Applicants may face competition from other experienced demand generation professionals in the market.
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their skills, experience, and initiative.
📈 Similar Roles Comparison
- This role differs from other demand generation positions in its focus on the ERP market and the use of AI-powered tools for campaign optimization.
- The global HR technology market is expected to grow at a CAGR of 10.5% during the forecast period (2020-2027), presenting opportunities for career growth and development.
- Compared to related roles in marketing, this position offers the opportunity to work with cutting-edge AI recruitment solutions and contribute to the company's success in the growing HR technology market.
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate qualified leads for a new ERP product launch.
- Implementing an ABM strategy to engage key decision-makers at target companies using Oracle HCM and SAP SuccessFactors.
- Designing and executing lead nurturing workflows to move prospects through the funnel and improve conversion rates.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the candidate may work on in this role and may not represent the full scope of their responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role contributes to those objectives?
- How does the marketing team collaborate with the sales and product teams to ensure alignment and success?
- What are the most significant challenges facing the demand generation function, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation and marketing experience, as well as your familiarity with the ERP market and relevant tools.
- Prepare examples of successful multi-channel campaigns you've managed and the results you achieved.
- Demonstrate your understanding of ABM strategies and lead nurturing techniques in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
