Online Marketing Associate - SEO

📌 Core Information

🔹 Job Title: Online Marketing Associate - SEO

🔹 Company: Newfold Digital

🔹 Location: Cebu City, Cebu, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies for clients
• Executing technical, on-page, and off-page SEO activities
• Creating and optimizing content for improved search engine rankings
• Monitoring and analyzing client performance to make data-driven optimizations
• Collaborating with cross-functional teams to deliver high-quality SEO services

ASSUMPTION: This role requires a strong understanding of SEO best practices and a willingness to learn and adapt in a fast-paced environment. Previous SEO experience is not required but would be an asset.

📋 Key Responsibilities

✅ Conduct keyword research and select appropriate keyword phrases for client accounts

✅ Execute Search Engine Optimization activities, including technical SEO elements (sitemap, robots.txt, WWW redirects), on-page SEO elements (title tags, meta descriptions, image alt tags, website copy, heading tags), and new SEO content creation

✅ Work with off-page SEO vendors to deploy effective off-page SEO strategies

✅ Log in to client websites via website builders, FTP, or CMS to optimize websites with some light website platform/coding knowledge

✅ Regularly review client performance, make adjustments to improve performance, and triage accounts with lower-than-expected performance

✅ Work within Web.com systems to document SEO strategy, SEO tasks, and collaborate with other team members working on the account

✅ Align with and abide by team Product, Quality, Productivity, and Turnaround Time standards

✅ Continuously hone SEO knowledge through assigned completed work and ongoing training

✅ Participate in meetings to discuss customer performance and team updates

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple tasks and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field (preferred but not required)

Experience: At least 1 year of professional experience in any role

Required Skills:

• Proficient in MS Office Suite (Word, Excel, PowerPoint, etc.)
• Basic HTML/website platform experience
• Some experience in Google Analytics & Google Search Console
• Demonstrated experience in writing, such as through technical or creative writing

Preferred Skills:

• Prior SEO or online marketing experience
• Experience working in a team environment with strong communication skills
• Self-motivation and effective decision-making skills
• Multi-tasking and organizational skills

ASSUMPTION: While previous SEO experience is not required, candidates with some SEO or online marketing background may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 25,000 - 35,000 per month (Estimated based on industry standards for entry-level SEO roles in Cebu)

Benefits:

• Work-Life Balance
• Diversity and Inclusion Programs
• Health Benefits (HMO with 175k MBL and one free dependent upon regularization)
• Punctuality Bonus
• Generous Vacation Policy

Working Hours: 40 hours per week, Monday to Friday, with flexibility for overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO roles in Cebu. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. They specialize in providing web services, including websites, domains, hosting, online marketing, SEO, website builders, and WordPress.

Company Size: Newfold Digital has 1,001-5,000 employees worldwide, with a significant presence in the Philippines.

Founded: The company was established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group.

Company Description:

• Newfold Digital is a leading web technology company serving nearly seven million customers globally.
• Their portfolio of brands includes Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others.
• They help customers of all sizes build a digital presence that delivers results through their extensive product offerings and personalized support.

Company Specialties:

• Websites
• Domains
• Hosting
• Online marketing
• SEO
• Website builder
• WordPress

Company Website: newfold.com

ASSUMPTION: Newfold Digital's large customer base and diverse product offerings provide ample opportunities for growth and learning within the company.

📊 Role Analysis

Career Level: This role is an entry-level position within the SEO Fulfillment Team. It provides an excellent opportunity for candidates to gain experience in SEO and digital marketing.

Reporting Structure: The Specialist, SEO I will report directly to the SEO Team Lead or Manager.

Work Arrangement: This role is on-site, with the primary work location being Cebu City, Philippines. Some flexibility for remote work may be available after a successful onboarding period.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for internal promotions or transfers to other teams or departments.
• Newfold Digital offers learning and development opportunities for all employees, allowing team members to expand their skills and advance their careers.

ASSUMPTION: This role offers a solid foundation for candidates interested in pursuing a career in SEO or digital marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Newfold Digital's Cebu office is a modern, collaborative workspace designed to foster productivity and creativity.

Office Location(s): 5335 Gate Parkway, Jacksonville, Florida, USA (Global Headquarters); 5335 Gate Parkway, Jacksonville, Florida, USA (Cebu Office)

Geographic Context:

• Cebu City is the capital of Cebu province and is the second-most populous city in the Philippines.
• The city is known for its vibrant culture, historical sites, and beautiful beaches, offering a high quality of life for residents.
• Cebu is strategically located in the central Visayas region, with easy access to other major cities and tourist destinations in the Philippines.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required as needed.

ASSUMPTION: Cebu City offers a dynamic and multicultural work environment, with a low cost of living and a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (SEO-related tasks)
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and understanding
• Problem-solving skills
• Communication and collaboration skills
• Attention to detail and quality of work

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of SEO concepts and best practices in your application materials.
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing relevant tasks.

ATS Keywords: SEO, keyword research, on-page optimization, off-page optimization, content creation, Google Analytics, Google Search Console, MS Office Suite, HTML

ASSUMPTION: Newfold Digital's recruitment process is designed to assess candidates' technical skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Keyword research tools (e.g., Google Keyword Planner, SEMrush Keyword Magic Tool)
• Content management systems (e.g., WordPress, Drupal)
• Website builders (e.g., Wix, Squarespace)
• MS Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the specific needs of the client or project.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable

Work Style:

• Fast-paced and dynamic
• Results-driven and data-informed
• Collaborative and team-oriented
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for delivering exceptional results?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Newfold Digital values employees who are customer-focused, collaborative, innovative, and accountable, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client accounts and deadlines simultaneously
• Keeping up with the latest SEO trends and algorithm updates
• Working with diverse teams and stakeholders with varying levels of SEO knowledge
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn and adapt, and effective communication and collaboration with team members and clients.

📈 Similar Roles Comparison

• This role differs from other SEO roles in that it focuses on executing SEO tasks for client accounts rather than strategizing or managing SEO campaigns.
• SEO Specialist roles may require more advanced SEO knowledge and experience, as well as the ability to develop and implement SEO strategies.
• This role provides an excellent opportunity for entry-level candidates to gain experience in SEO and digital marketing, with opportunities for growth and development within the company.

ASSUMPTION: This role offers a solid foundation for candidates interested in pursuing a career in SEO or digital marketing, with opportunities for growth and development within the company.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a local business website
• Developing and implementing an off-page SEO strategy for an e-commerce client
• Monitoring and analyzing client performance to make data-driven optimizations and improve search engine rankings

ASSUMPTION: These sample projects illustrate the range of SEO tasks and responsibilities that the Specialist, SEO I may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the most common SEO challenges faced by clients in this region, and how does this role address them?
• How does this role collaborate with other teams and stakeholders within the company to deliver high-quality SEO services?
• What opportunities are there for professional development and growth within the SEO Fulfillment Team and the company as a whole?
• How does the company support work-life balance for employees in this role?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides an opportunity to gain a deeper understanding of the position and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on SEO-related tasks and responsibilities.
• Prepare for the technical assessment by brushing up on your SEO knowledge and practicing relevant tasks.
• If selected for an interview, be prepared to discuss your SEO experience and demonstrate your understanding of SEO best practices and industry trends.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.