📌 Core Information
🔹 Job Title: Lead Go-to-Market Strategist, Tier 1 Partnerships
🔹 Company: Root Insurance
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for Root's Tier 1 partnerships
- Collaborating closely with partner marketing teams to create cohesive, co-branded customer experiences
- Designing launch strategies for new partnerships and partnership features to maximize initial impact
- Establishing measurement frameworks and KPIs to track partnership marketing effectiveness
- Identifying opportunities to optimize the customer journey and conversion rates through A/B testing
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies for Root's Tier 1 partnerships
✅ Collaborate closely with partner marketing teams to create cohesive, co-branded customer experiences
✅ Design launch strategies for new partnerships and partnership features to maximize initial impact
✅ Establish measurement frameworks and KPIs to track partnership marketing effectiveness
✅ Identify opportunities to optimize the customer journey and conversion rates through A/B testing
✅ Partner with Product, Engineering, and Business Development teams to ensure marketing strategies align with product capabilities and business goals
✅ Develop campaigns and marketing assets that maintain brand consistency while meeting partner requirements
✅ Present marketing strategies and results to executive leadership and partner stakeholders
✅ Stay current on automotive industry trends
ASSUMPTION: This role involves working with high-profile national and global brands, requiring exceptional communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience – agency, automotive, or financial services preferred
Required Skills:
- Proven track record of developing successful marketing strategies for major brand partnerships
- Strong analytical mindset with ability to derive insights from campaign data
- Excellent project management skills with ability to coordinate multiple workstreams
- Outstanding communication and presentation skills
- Ability to build relationships and collaborate effectively with senior stakeholders
- Experience working in fast-paced, results-oriented environments
Preferred Skills:
- Experience with \"cold starts\" – launching and scaling new marketing channels or initiatives
ASSUMPTION: Candidates with experience in agency, automotive, or financial services will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $126,000 (Bonus & LTI)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Parental leave
- Employee stock purchase plan
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Root Insurance is a FinTech company specializing in car insurance, using machine learning and mobile telematic platforms to disrupt the traditional insurance industry.
Company Size: Root has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Root was founded in 2015, making it a relatively young and innovative company in the insurance industry.
Company Description:
- Root is a work-from-anywhere company, promoting flexibility and autonomy
- The company values innovation, collaboration, and a customer-centric approach
- Root is committed to promoting fairness, simplicity, and personalization in the insurance industry
Company Specialties:
- Car Insurance
- Mobile App
- Technology
- Automotive Telematics
- Data Science and Engineering
Company Website: root.com
ASSUMPTION: Root's company culture emphasizes innovation, collaboration, and a customer-centric approach, making it an attractive place for creative and data-driven professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring strategic thinking and significant experience in marketing and partnership development.
Reporting Structure: The Lead Go-to-Market Strategist will report directly to the Head of Partnership Marketing and collaborate with various teams, including Product, Engineering, and Business Development.
Work Arrangement: This role is remote-friendly, offering flexibility and the opportunity to work from anywhere in the United States.
Growth Opportunities:
- Potential to expand the role's scope as Root's partnership portfolio grows
- Opportunities to mentor junior team members and contribute to the company's overall marketing strategy
- Possibility to transition into a leadership role as the company continues to expand
ASSUMPTION: This role offers significant growth potential as Root continues to expand its partnership portfolio and solidify its position in the insurance industry.
🌍 Location & Work Environment
Office Type: Root is a work-from-anywhere company, with no physical headquarters.
Office Location(s): N/A
Geographic Context:
- Root's remote-friendly work environment allows employees to live and work anywhere in the United States
- The company's headquarters are in Columbus, Ohio, but employees are not required to be based there
- Root's customer base is primarily in the United States, with a focus on providing fair and personalized car insurance
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, allowing employees to maintain a healthy work-life balance
ASSUMPTION: Root's remote-friendly work environment promotes flexibility and work-life balance, making it an attractive option for candidates seeking a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team
- Behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Head of Partnership Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Analytical skills and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your experience with brand partnerships, marketing strategy, and data analysis
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and the data-driven insights that informed your strategies
- Be ready to discuss your understanding of the automotive industry and how you stay current on trends and developments
ATS Keywords: Marketing Strategy, Partnership Development, Data Analysis, Customer Journey Optimization, A/B Testing, Brand Consistency, Executive Presentation, Automotive Industry Knowledge, Creative Strategy, Business Development, Measurement Frameworks, Campaign Development
ASSUMPTION: Root's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Keynote)
ASSUMPTION: Root uses industry-standard tools and technologies for marketing, project management, and communication, with a focus on collaboration and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Fairness
- Simplicity
- Personalization
Work Style:
- Autonomous and self-driven
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you enjoy collaborating with cross-functional teams and stakeholders?
- Are you passionate about staying current on industry trends and developments?
ASSUMPTION: Root values innovation, collaboration, and a customer-centric approach, seeking candidates who are adaptable, data-driven, and passionate about their work.
⚠️ Potential Challenges
- Managing multiple high-profile partnerships simultaneously, requiring strong organizational skills and prioritization
- Balancing the needs and requirements of Root and its partners, which may have competing priorities
- Adapting to a remote work environment, which may require additional self-motivation and time management skills
- Keeping up with the fast-paced and ever-evolving automotive and insurance industries
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on partnership development and management, requiring a unique blend of strategic thinking, communication, and collaboration skills
- Compared to other partnership-focused roles, this position offers the opportunity to work with high-profile national and global brands, providing significant exposure and growth potential
- Career progression in this role may involve transitioning into a leadership position or expanding the role's scope as Root's partnership portfolio grows
ASSUMPTION: This role offers a unique blend of strategic thinking, communication, and collaboration skills, with significant growth potential and exposure to high-profile brands.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new partnership, including launch planning, KPI establishment, and ongoing optimization
- Collaborating with a partner's marketing team to create co-branded customer experiences that drive engagement and conversion
- Conducting A/B tests to optimize the customer journey and improve partnership performance
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of this role, focusing on partnership development, optimization, and growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for launching a new partnership, from initial planning to go-live?
- How does Root collaborate with partners to ensure cohesive and co-branded customer experiences?
- What opportunities are there for growth and development within the Partnership Marketing team?
- How does Root support employees working remotely, and what resources are available to help with time management and productivity?
- Can you provide an example of a successful partnership launch, and what factors contributed to its success?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, work environment, and growth opportunities, providing insight into Root's partnership marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with brand partnerships, marketing strategy, and data analysis
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and the data-driven insights that informed your strategies
- Be ready to discuss your understanding of the automotive industry and how you stay current on trends and developments
- Follow up with Root's Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
