📌 Core Information
🔹 Job Title: Lead Growth Marketing Manager
🔹 Company: Workiva
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
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📌 Essential Job Details
🚀 Job Overview
Workiva is seeking an experienced Lead Growth Marketing Manager to drive the design and expansion of their emerging use cases and solutions globally. This highly cross-functional role will partner with leaders across the business to identify market opportunities, increase awareness, and generate demand for Workiva's industry-leading offerings. As a full-stack growth marketer, you will be responsible for building business cases, executing strategic plans, and reporting on business impact to fuel Workiva's growth initiatives.
ASSUMPTION: The Lead Growth Marketing Manager position is a senior-level role focused on strategic growth efforts within a B2B software (SaaS) company.
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📋 Key Responsibilities
✅ Lead the formulation of growth strategies by evaluating build, buy, and partner options to meet organizational goals
✅ Conduct comprehensive evaluations of potential partners and identify acquisition opportunities to enhance the company's capabilities
✅ Establish criteria for marketplace expansion, including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM)
✅ Partner with the Growth Solutions team to define and pitch new opportunities in alignment with Workiva's idea-to-incubation (i2i) process
✅ Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation team
✅ Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs
✅ Analyze and package market and industry trends, customer needs, and competition to shape the growth strategy and drive product-market fit
ASSUMPTION: The Lead Growth Marketing Manager is responsible for driving strategic growth initiatives across the organization, including market evaluation, partnership/acquisition assessment, go-to-market planning, and cross-functional collaboration.
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🎯 Required Qualifications
Education: Undergraduate Degree or equivalent combination of education and experience in a related field
Experience: 8+ years of experience in growth marketing or a related field
Skills:
- Proficiency in defining, launching, and governing scalable growth marketing solutions
- Exposure to financial, risk, and sustainability trends, and the evolving role of technology in global companies
- Effective communication skills across all organizational levels
- Ability to navigate ambiguity and uncover opportunities in new markets
- Demonstrated success in collaborating and influencing cross-functional leadership teams
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
ASSUMPTION: The required qualifications focus on a combination of growth marketing expertise, strategic thinking, cross-functional collaboration, and data-driven decision-making, which are essential for a senior-level role like the Lead Growth Marketing Manager.
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💰 Compensation & Benefits
Salary Range: $133,000.00 - $214,000.00 (based on the provided range for this role in the US)
Benefits: A discretionary bonus typically paid annually, Restricted Stock Units granted at time of hire, 401(k) match, and a comprehensive employee benefits package
Industry Comparison: The provided salary range falls within the upper end of the typical compensation for a Lead Growth Marketing Manager role in the Denver, Colorado area, reflecting the seniority and strategic nature of this position.
ASSUMPTION: The salary range and benefits are in line with industry standards for a senior-level growth marketing role in the B2B software/SaaS industry and Denver, Colorado market.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Workiva is a leading provider of cloud-based data collaboration, reporting, and compliance solutions for enterprises. They are a well-established player in the SaaS market with a strong reputation and growing customer base.
Company Size: Workiva is a publicly-traded company with over 1,500 employees worldwide, indicating a sizable and mature organization.
Company Stage: Workiva is a growth-stage enterprise, continuously expanding its product offerings and market reach.
ASSUMPTION: Workiva is a successful, publicly-traded SaaS company with a strong market position in the enterprise data reporting and compliance space.
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📊 Role Analysis
Career Level: This is a senior-level role, requiring 8+ years of relevant experience in growth marketing or a related field.
Reporting Structure: The Lead Growth Marketing Manager will likely report to a senior marketing executive, such as the Chief Marketing Officer or Vice President of Growth.
Team Size/Composition: The role will involve collaborating with cross-functional teams, including Growth Solutions, Customer, R&D, Partner, and Solutions Engineering.
Growth Opportunities: Successful performance in this role could lead to further advancement within Workiva's marketing or growth leadership team.
ASSUMPTION: The Lead Growth Marketing Manager is a strategic, senior-level position that requires significant experience and the ability to work effectively across multiple teams and functions.
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🌍 Location & Work Environment
Office Type: Workiva supports employees in working where they work best, either from an office or remotely from any location within their country of employment.
Geographic Context: Denver, Colorado is a thriving tech hub, known for its highly skilled workforce, access to venture capital, and vibrant startup ecosystem.
Work Schedule: The role may require a minimum of 25% travel, indicating a hybrid work model with both on-site and remote work components.
Regional Considerations: Denver offers a high quality of life, with a diverse and talented labor pool, reasonable cost of living, and access to outdoor recreation.
ASSUMPTION: Workiva offers a flexible work environment, allowing the Lead Growth Marketing Manager to work remotely or from their Denver office, with some travel requirements. The Denver location provides access to a robust tech talent pool and a desirable work-life balance.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by a series of in-person or virtual interviews with the hiring team, cross-functional stakeholders, and potentially an executive-level panel.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic thinking, growth marketing expertise, cross-functional collaboration skills, data-driven decision-making, and ability to innovate and drive business impact.
Application Tips: Applicants should highlight their relevant experience in B2B SaaS growth marketing, showcase their ability to work effectively across teams, and demonstrate a strategic mindset with a track record of successful growth initiatives.
ATS Keywords: Relevant keywords to include in the application may include "growth marketing," "SaaS," "go-to-market strategy," "market expansion," "business case development," "cross-functional collaboration," and "data-driven decision-making."
ASSUMPTION: The interview and application process for this role will follow standard practices for a senior-level growth marketing position in the B2B SaaS industry, focusing on the candidate's strategic thinking, relevant experience, and ability to drive tangible business results.
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🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analytics and business intelligence tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Jira, Asana, Trello)
ASSUMPTION: The Lead Growth Marketing Manager will likely be expected to have experience with standard marketing technology and data analytics tools used in the B2B SaaS industry.
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👔 Cultural Fit Considerations
Company Values: Workiva values diversity, innovation, and continuous improvement, as evidenced by their commitment to providing reasonable accommodations and their focus on leveraging new technology trends.
Work Style: The role will require a collaborative, strategic, and data-driven approach, as the Lead Growth Marketing Manager must work closely with cross-functional teams to drive growth initiatives.
Self-Assessment: Applicants should consider their ability to thrive in a dynamic, technology-driven environment, their comfort with ambiguity, and their passion for identifying and capitalizing on new market opportunities.
ASSUMPTION: Workiva fosters a culture of innovation, collaboration, and data-driven decision-making, which will be important factors for the Lead Growth Marketing Manager to navigate successfully.
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⚠️ Potential Challenges
The Lead Growth Marketing Manager role may face the following potential challenges:
- Navigating and aligning multiple stakeholders across the organization to drive growth initiatives
- Staying ahead of rapidly evolving market trends and technological changes
- Balancing strategic long-term planning with the need for agile, data-driven decision-making
- Demonstrating the measurable business impact of growth marketing efforts
ASSUMPTION: The broad scope of responsibilities and the need to coordinate cross-functional teams may present some challenges for the Lead Growth Marketing Manager, requiring strong leadership, adaptability, and a data-driven approach.
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📈 Similar Roles Comparison
The Lead Growth Marketing Manager role is comparable to other senior-level growth marketing positions, such as:
- Vice President of Growth
- Director of Growth Marketing
- Head of Growth
- Chief Growth Officer
These roles typically share a focus on driving strategic growth initiatives, identifying new market opportunities, and collaborating across functions to scale the business. However, the Lead Growth Marketing Manager role at Workiva may have a more specific emphasis on SaaS product growth, market expansion, and partnership/acquisition assessment.
ASSUMPTION: The Lead Growth Marketing Manager role is a senior-level position with a strategic focus on driving growth, similar to other high-level growth marketing roles in the B2B SaaS industry.
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📝 Sample Projects
As the Lead Growth Marketing Manager at Workiva, some potential projects you may work on include:
- Conducting a comprehensive market and competitive analysis to identify new growth opportunities for Workiva's solutions
- Developing a go-to-market strategy for launching a new product or service offering in a new industry vertical
- Collaborating with the Product and Solutions Engineering teams to define the ideal customer profile and product-market fit for an emerging use case
- Designing and executing a multi-channel marketing campaign to drive awareness and lead generation for a specific Workiva solution
- Evaluating potential acquisition or partnership opportunities to enhance Workiva's capabilities and expand its market reach
- Creating a financial model and business case to justify investment in a new growth initiative
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and are intended to provide a general idea of the types of strategic growth initiatives the Lead Growth Marketing Manager may be involved in.
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❓ Key Questions to Ask During Interview
As a candidate, you may want to consider asking the following questions during the interview process:
1. Can you provide more details about Workiva's current growth initiatives and the role this position plays in driving those efforts?
2. How does the Lead Growth Marketing Manager collaborate with other cross-functional teams, such as Product, Sales, and Customer Success?
3. What are the key metrics and KPIs that this role is expected to impact, and how will success be measured?
4. Can you share examples of successful growth strategies that Workiva has implemented in the past, and what were the lessons learned?
5. What are the biggest challenges you foresee the Lead Growth Marketing Manager facing in the next 12-18 months, and how will the company support them in addressing those challenges?
6. How does Workiva foster a culture of innovation and continuous improvement within the marketing and growth teams?
ASSUMPTION: These questions are designed to help the candidate better understand the strategic nature of the role, the cross-functional collaboration required, the key performance metrics, and the company's approach to growth and innovation.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Thoroughly review the job description and key requirements to assess their fit for the role.
2. Tailor their resume and cover letter to highlight their relevant experience in B2B SaaS growth marketing, strategic thinking, and cross-functional collaboration.
3. Prepare answers that demonstrate their ability to drive tangible business impact and their passion for identifying and capitalizing on new growth opportunities.
4. Research Workiva's products, solutions, and industry standing to understand the company context and how their skills and experience can contribute to the organization's growth.
5. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their resume and cover letter.
6. Be prepared to discuss their salary requirements and benefits expectations, based on the provided compensation range and industry benchmarks.
By following these steps, applicants can position themselves as strong candidates for the Lead Growth Marketing Manager role at Workiva and showcase their ability to excel in this strategic, high-impact position.
