Lead, Institutional Product Marketing

📌 Core Information

🔹 Job Title: Lead, Institutional Product Marketing

🔹 Company: Chainlink Labs

🔹 Location: Global (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing institutional-grade narratives and go-to-market strategies for Chainlink
• Collaborating with cross-functional teams to ensure message consistency
• Navigating the regulatory environment around digital assets
• Requiring strong stakeholder management skills and a deep understanding of financial services dynamics

ASSUMPTION: This role requires a high level of strategic thinking, excellent communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Developing compelling messaging and pitch materials for institutional audiences

✅ Owning institutional marketing materials, including pitch decks, one-pagers, Q&A briefs, and economic framework documents

✅ Serving as the lead on financial services professional communications, supporting briefing notes, narrative framing, and follow-up

✅ Coordinating content strategy, roundtable prep, and executive-facing institutional presentations

✅ Working with legal and compliance teams to ensure content appropriately frames Chainlink's infrastructure

✅ Supporting cross-functional collaboration across business development, product, and research to ensure message consistency

ASSUMPTION: The successful candidate will have a proven track record in product marketing or capital markets strategy, with a strong focus on institutional audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Finance, or a related field (or equivalent experience)

Experience: At least 10 years in product marketing or capital markets strategy

Required Skills:

• Proven success building content and pitch materials for institutional audiences
• Experience working in or with firms such as BlackRock, WisdomTree, Franklin Templeton, Grayscale, 21Shares, Bitwise, Autonomous Research, Celent, Bernstein, or comparable organizations
• Strong writing and deck-building skills with the ability to translate complex infrastructure concepts into compelling investor narratives
• Deep understanding of tokenization, RWAs, blockchain infrastructure, or crypto market structure

Preferred Skills:

• Prior experience navigating legal/compliance reviews for capital markets or institutional marketing materials
• Exposure to emerging themes in financial infrastructure, such as programmable settlement, stablecoin rails, or cross-chain messaging

ASSUMPTION: The ideal candidate will have a strong understanding of financial product positioning and the ability to work effectively in a dynamic, global environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Home office stipend
• Professional development opportunities

Working Hours: Full-time, with a preference for some overlap with Eastern Standard Time (EST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Chainlink Labs is a technology company specializing in blockchain and smart contract development, with a focus on providing access to real-world data and secure cross-chain interoperability.

Company Size: Chainlink Labs has 501-1,000 employees globally, providing a large and diverse work environment.

Founded: Chainlink Labs was founded in 2017 and has since grown to become a leading contributor to the Chainlink decentralized computing platform.

Company Description:

• Chainlink Labs is the primary contributing developer of Chainlink, the decentralized computing platform powering the verifiable web.
• The company helps power verifiable applications for banking, DeFi, global trade, and gaming by collaborating with some of the world’s largest financial institutions and top Web3 teams.
• Chainlink Labs was ranked in Newsweek’s 100 Most Loved Workplaces 2023 in both the United States and the United Kingdom.

Company Specialties:

• Blockchain
• Smart Contracts
• Blockchain Oracles
• Cryptography
• Decentralized Systems
• Data Security
• Data Aggregation
• DeFi
• Web APIs
• IoT

Company Website: chain.link

ASSUMPTION: Chainlink Labs is a global company with a strong focus on innovation and collaboration, providing ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring a high level of expertise and strategic thinking.

Reporting Structure: The Lead, Institutional Product Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with various cross-functional teams.

Work Arrangement: This is a remote, full-time position with a preference for some overlap with Eastern Standard Time (EST).

Growth Opportunities:

• Potential to shape Chainlink's institutional narrative and drive adoption by global financial institutions
• Opportunity to collaborate with and learn from industry experts across various teams and disciplines
• Possibility to grow within the organization as Chainlink continues to expand and innovate

ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Chainlink's growth and success, while also developing their own skills and career.

🌍 Location & Work Environment

Office Type: Fully Remote, Global

Office Location(s): N/A (Global remote work)

Geographic Context:

• Chainlink Labs has a global presence, with employees working remotely from various locations worldwide.
• The company's headquarters is listed as "Fully Remote, Global," indicating a strong commitment to remote work and global collaboration.
• This role requires some overlap with Eastern Standard Time (EST) to facilitate effective communication and collaboration with the team.

Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance.

ASSUMPTION: The global, remote nature of Chainlink Labs provides a diverse and inclusive work environment, with opportunities for employees to connect and collaborate with colleagues from around the world.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Presentation or case study to evaluate the candidate's problem-solving skills and strategic thinking
• Final interview with key stakeholders to ensure a strong fit within the team and organization

Key Assessment Areas:

• Strategic thinking and ability to develop compelling narratives
• Communication skills and ability to work effectively with cross-functional teams
• Understanding of financial services dynamics and tokenization
• Cultural fit and alignment with Chainlink Labs' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on institutional marketing and capital markets strategy.
• Be prepared to discuss your understanding of tokenization, blockchain infrastructure, and crypto market structure.
• Demonstrate your ability to translate complex concepts into compelling investor narratives.
• Showcase your experience working with institutional audiences and navigating legal/compliance reviews.

ATS Keywords: Product Marketing, Capital Markets Strategy, Institutional Marketing, Tokenization, Blockchain Infrastructure, Crypto Market Structure, Cross-Functional Collaboration, Messaging Consistency, Narrative Framing, Executive Presentations

ASSUMPTION: The application process for this role will be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position through a series of interviews and assessments.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The successful candidate will be comfortable using a variety of tools and technologies to facilitate effective communication and collaboration with the team.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Chainlink Labs values innovation and encourages employees to think creatively and push the boundaries of what's possible.
• Collaboration: The company fosters a culture of collaboration, with a strong emphasis on working together to achieve common goals.
• Integrity: Chainlink Labs values integrity and expects employees to act with honesty and transparency in all their interactions.

Work Style:

• Global mindset: Employees at Chainlink Labs are expected to be comfortable working with colleagues from around the world and navigating different time zones.
• Adaptability: The company values employees who are able to adapt to change and thrive in a dynamic, fast-paced environment.
• Strong communication skills: Effective communication is essential for success at Chainlink Labs, as employees must be able to articulate complex ideas clearly and concisely.

Self-Assessment Questions:

• Do you have a proven track record of developing compelling narratives for institutional audiences?
• Are you comfortable working in a global, remote environment and navigating different time zones?
• Do you have a strong understanding of financial services dynamics and tokenization?
• Are you able to adapt to change and thrive in a dynamic, fast-paced environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Chainlink Labs, with a global mindset, excellent communication skills, and a proven ability to develop compelling narratives for institutional audiences.

⚠️ Potential Challenges

• Navigating the complex and evolving regulatory environment around digital assets
• Balancing the needs and expectations of various stakeholders, including financial institutions, strategic ecosystem partners, and internal teams
• Keeping up with the latest developments in blockchain technology and financial services dynamics
• Managing a remote, global team and facilitating effective communication and collaboration across time zones

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong communication skills, strategic thinking, and ability to work effectively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of financial services dynamics and tokenization, as well as the ability to navigate the regulatory environment around digital assets.
• This role is unique in its focus on positioning Chainlink as the foundational infrastructure layer for next-generation capital markets, requiring a strong understanding of both financial services and blockchain technology.
• Career progression in this role may involve moving into a more senior leadership position within Chainlink Labs or transitioning into a related field, such as business development or strategic partnerships.

ASSUMPTION: This role is distinct from other product marketing positions due to its focus on the financial services industry and the complex regulatory environment surrounding digital assets.

📝 Sample Projects

• Developing a comprehensive pitch deck to articulate Chainlink's infrastructure value to institutional investors
• Creating a detailed economic framework document outlining the benefits of Chainlink's decentralized computing platform for financial services professionals
• Collaborating with the legal and compliance teams to ensure that all marketing materials appropriately frame Chainlink's infrastructure and align with regulatory requirements

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the importance of ensuring that all marketing materials are accurate, compliant, and effectively communicate Chainlink's value proposition to institutional audiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• How does Chainlink Labs support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Chainlink Labs approach collaboration and communication across remote, global teams?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, as well as assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on institutional marketing and capital markets strategy.
• Prepare a presentation or case study that demonstrates your ability to develop compelling narratives and translate complex concepts into investor-friendly materials.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.