Lead Marketing Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Analyst

🔹 Company: Formlabs

🔹 Location: Somerville, Massachusetts, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving data-driven decision-making to optimize marketing strategies
• Analyzing customer behavior, campaign performance, and market trends
• Collaborating with cross-functional teams to align marketing strategies with business goals
• Providing actionable insights to support new product development and sales initiatives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work in a fast-paced, international environment. The ideal candidate will have experience in marketing analytics and a proven track record of driving data-driven decisions.

📋 Key Responsibilities

✅ Utilize advanced analytical tools and techniques to extract insights from large datasets related to customer behavior, campaign performance, and market trends

✅ Analyze marketing campaigns and initiatives to measure their effectiveness, identify key performance indicators (KPIs), and recommend areas for improvement

✅ Develop and maintain dashboards and reports to provide regular updates on marketing metrics and performance to stakeholders

✅ Collaborate with marketing and sales teams to define customer segments and target audiences based on data analysis and market research

✅ Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments

✅ Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge

✅ Identify opportunities and threats in the market and make recommendations for adjustments to marketing strategies accordingly

✅ Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events

✅ Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI

✅ Generate actionable insights from data analysis to inform marketing strategies and decisions

✅ Present findings and recommendations to senior management and cross-functional teams through clear and compelling presentations

✅ Collaborate with sales, product, and finance teams to align marketing strategies with overall business goals

✅ Provide insights to support the development of new products and services, pricing strategies, and sales initiatives

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data findings in a clear and understandable manner.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, Economics, or related field (Master's degree preferred)

Experience: 5-7 years of experience in analytics functions

Required Skills:

• Strong knowledge of statistical analysis, causal inference, and experimentation design
• Expertise in telling stories with data through narratives and data visualizations
• Proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, or similar platforms
• Proficiency in programming languages such as Python and/or R
• Excellent communication and presentation skills
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with colleagues around the world

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with customer relationship management (CRM) systems (e.g., Salesforce)
• Knowledge of the 3D printing industry

ASSUMPTION: Candidates with experience in marketing analytics and a proven track record of driving data-driven decisions will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Lead Marketing Analyst role with 5-7 years of experience in the Boston area)

Benefits:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking and pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, and treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Marketing Analyst role with 5-7 years of experience in the Boston area. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Formlabs operates in the 3D printing industry, which is a rapidly growing and innovative sector. The company specializes in high-performance 3D printers for professional use, targeting designers, engineers, researchers, and artists worldwide.

Company Size: Formlabs has 501-1,000 employees, making it a mid-sized company with a significant presence in the market. This size allows for ample opportunities for collaboration and growth but maintains a relatively flat organizational structure.

Founded: Formlabs was founded in 2011, making it a well-established company in the 3D printing industry. The company has grown significantly since its inception and has expanded its global presence to include offices in the United States, Germany, Japan, China, Singapore, and Hungary.

Company Description:

• Formlabs builds the tools that make it possible for anyone to bring their ideas to life
• Headquartered in Somerville, Massachusetts with offices around the globe
• Offers a range of professional 3D printers, including the Form Series SLA printers and Fuse Series SLS printers, as well as post-processing solutions

Company Specialties:

• 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry with a strong global presence and a commitment to innovation and quality.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the VP of Marketing or a similar role. The Lead Marketing Analyst is responsible for driving data-driven decision-making and optimizing marketing strategies across the entire global marketing department.

Reporting Structure: The Lead Marketing Analyst will report directly to the VP of Marketing or a similar role and will collaborate with various teams, including Growth, Product, Channel, Customer, and Brand marketing.

Work Arrangement: This role is primarily on-site, with the option for occasional remote work. The Lead Marketing Analyst will be expected to work on-site at the company's headquarters in Somerville, Massachusetts, but may have the flexibility to work remotely occasionally.

Growth Opportunities:

• As a senior-level role, there may be opportunities for the Lead Marketing Analyst to advance to a director or vice president role within the marketing department
• The Lead Marketing Analyst may also have the opportunity to mentor junior team members and contribute to the development of the marketing analytics function
• Formlabs' rapid growth and expansion provide ample opportunities for career growth and development

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Formlabs' headquarters is a modern, collaborative workspace designed to foster innovation and creativity. The office features open workspaces, meeting rooms, and common areas for employees to relax and connect.

Office Location(s): 35 Medford St, Somerville, MA 02143, US

Geographic Context:

• Somerville is a diverse, urban city located just outside of Boston, Massachusetts
• The area is known for its vibrant arts and culture scene, as well as its proximity to the city's many attractions and amenities
• Somerville is easily accessible by public transportation, with several MBTA subway and bus stops nearby

Work Schedule: The Lead Marketing Analyst will be expected to work standard business hours, Monday through Friday, with the occasional need to work evenings or weekends to meet project deadlines. The role may also require occasional travel to attend industry events, conferences, or meet with clients.

ASSUMPTION: The work environment at Formlabs is collaborative, innovative, and fast-paced, with a strong emphasis on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site interview with multiple team members, including the VP of Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Strategic thinking and marketing acumen
• Cultural fit and alignment with Formlabs' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Be prepared to discuss your approach to data analysis, storytelling, and presenting complex data findings
• Research Formlabs and the 3D printing industry to demonstrate your understanding of the company and its products
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans

ATS Keywords: Marketing Analytics, Customer Segmentation, Competitor Analysis, Marketing Strategy Optimization, Data-Driven Insights, Collaboration, Statistical Analysis, Data Visualization, Excel, Google Analytics, Tableau, SQL, Python, R, Communication, Presentation Skills

ASSUMPTION: The interview process at Formlabs is designed to assess the candidate's analytical skills, strategic thinking, and cultural fit with the company. Successful candidates will be able to demonstrate their ability to drive data-driven decision-making and optimize marketing strategies in a fast-paced, international environment.

🛠️ Tools & Technologies

• Excel
• Google Analytics
• Tableau
• SQL
• Python
• R
• Marketo (or similar marketing automation tool)
• Salesforce (or similar CRM system)

ASSUMPTION: The Lead Marketing Analyst will be expected to have proficiency in data analysis tools such as Excel, Google Analytics, Tableau, SQL, Python, and R, as well as familiarity with marketing automation tools and CRM systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Formlabs encourages creativity, experimentation, and continuous learning
• Collaboration: The company fosters a culture of teamwork, open communication, and cross-functional collaboration
• Quality: Formlabs is committed to delivering high-quality products and exceptional customer experiences

Work Style:

• Fast-paced and dynamic, with a strong emphasis on results and performance
• Collaborative and team-oriented, with a focus on cross-functional collaboration and knowledge-sharing
• Data-driven and analytical, with a commitment to using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working on multiple projects simultaneously?
• Are you an effective communicator and presenter, able to convey complex data findings in a clear and understandable manner?
• Do you have a proven track record of driving data-driven decisions and optimizing marketing strategies?

ASSUMPTION: Successful candidates for the Lead Marketing Analyst role will be able to demonstrate a strong fit with Formlabs' values and work style, as well as a proven track record of driving data-driven decisions and optimizing marketing strategies in a fast-paced, international environment.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or meet with clients
• The work environment can be fast-paced and demanding, with tight deadlines and high expectations
• The role may require collaboration with remote team members, which can present unique communication and time zone challenges
• The 3D printing industry is rapidly evolving, and the Lead Marketing Analyst will need to stay up-to-date with the latest trends and technologies

ASSUMPTION: The Lead Marketing Analyst role at Formlabs presents unique challenges and opportunities for growth and development. Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to the evolving needs of the 3D printing industry.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, the Lead Marketing Analyst role at Formlabs places a greater emphasis on strategic thinking, collaboration, and cross-functional collaboration
• The 3D printing industry is a unique and rapidly growing sector, presenting unique challenges and opportunities for marketing professionals
• Compared to other senior-level marketing roles, the Lead Marketing Analyst role at Formlabs offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or contribute to the company's overall success

ASSUMPTION: The Lead Marketing Analyst role at Formlabs is a unique and challenging opportunity for marketing professionals with a strong background in marketing analytics and a proven track record of driving data-driven decisions.

📝 Sample Projects

• Conducting a comprehensive analysis of customer segmentation data to identify opportunities for targeted marketing campaigns
• Developing and implementing a dashboard to track key marketing metrics and performance indicators for the entire global marketing department
• Analyzing competitor activities and market trends to inform marketing strategy and maintain a competitive edge

ASSUMPTION: The Lead Marketing Analyst role at Formlabs involves a wide range of projects and initiatives, requiring strong analytical skills, strategic thinking, and the ability to work collaboratively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the Lead Marketing Analyst role collaborate with other teams, such as sales, product, and finance?
• What are the key priorities for the Lead Marketing Analyst in the first 30, 60, and 90 days in the role?
• How does Formlabs support the professional development and growth of its employees?
• What are the key challenges facing the 3D printing industry, and how does Formlabs plan to address them?

ASSUMPTION: The interview process for the Lead Marketing Analyst role at Formlabs is designed to assess the candidate's analytical skills, strategic thinking, and cultural fit with the company. Successful candidates will be able to demonstrate their ability to drive data-driven decision-making and optimize marketing strategies in a fast-paced, international environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills
• Prepare for your interview by researching Formlabs and the 3D printing industry, and be ready to discuss your approach to data analysis, storytelling, and presenting complex data findings
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.