📌 Core Information
🔹 Job Title: Lead Marketing Data Analyst
🔹 Company: Gameloft
🔹 Location: Paris, Île-de-France, France & Barcelona, Catalonia, Spain
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of data analysts to extract actionable insights from marketing and in-game data
- Driving game growth and enhancing marketing profitability and efficiency through data-driven decisions
- Collaborating closely with marketing vertical teams, including User Acquisition, Influencer Marketing, and Studio Marketing Activation
- Managing and leveling up a small team of marketing analysts
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and excellent communication to bridge the gap between data and decision-making.
📋 Key Responsibilities
✅ Develop an in-depth understanding of the company's data warehouse, focusing on Marketing and game tracking data
✅ Become an expert in marketing data dimensions and measurement definitions
✅ Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions
✅ Translate analytical findings into strategic recommendations for Marketing and game teams
✅ Leverage statistical analysis to optimize marketing testing methodologies and outcomes
✅ Manage and level up a small team of marketing analysts
ASSUMPTION: This role involves a mix of individual analysis and team leadership, requiring strong project management and mentoring skills.
🎯 Required Qualifications
Education: Bachelor's degree in Statistics, Mathematics, Economics, or a related field
Experience: 5+ years of professional experience, with 2+ years in a team lead role
Required Skills:
- SQL (Big Query) expertise, crafting complex & efficient queries
- Python and R expertise
- Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)
- Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels
- Solid understanding of statistical analysis and its applications in marketing and UA
- Fluent in English, good presenter and communicator
Preferred Skills:
- Gaming or mobile industry experience
- Experience with data visualization tools like Tableau or Power BI
- Fluency in additional languages
ASSUMPTION: Given the role's focus on marketing data analysis, candidates with a strong background in marketing analytics or a related field will likely be more successful.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a Lead Marketing Data Analyst in France and Spain)
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous vacation policy
- Flexible work arrangements
Working Hours: Full-time (37.5 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in France and Spain. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Gameloft operates in the competitive and dynamic computer games industry, with a focus on mobile gaming.
Company Size: Gameloft is a mid-sized company with 5,001-10,000 employees, offering opportunities for growth and collaboration within a larger organization.
Founded: Gameloft was founded in 1999, with over two decades of experience in the gaming industry.
Company Description:
- Gameloft is a leading global publisher of digital and social games, with a portfolio of games that have been downloaded more than 1.5 billion times.
- The company has developed its own technology, including a proprietary 3D engine that provides high-quality graphics and effects.
- Gameloft has a strong network of partners, including Universal, Illumination, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel, Ferrari, and many more.
Company Specialties:
- Mobile games
- Cross-platform gaming
- Advertising
- Programming
- Gameplay and gamification
Company Website: http://www.gameloft.com
ASSUMPTION: Gameloft's extensive portfolio and partnerships indicate a strong and stable company with significant growth potential.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the opportunity to manage and mentor junior team members.
Reporting Structure: The Lead Marketing Data Analyst will report directly to the Head of Data Science and Analytics and work closely with marketing vertical teams.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work.
Growth Opportunities:
- Advancement to a Director or Manager role within the Data Science and Analytics team
- Expansion of responsibilities to include additional marketing channels or game studios
- Career transition into a more specialized data science or analytics role
ASSUMPTION: Given Gameloft's size and growth potential, there are numerous opportunities for career advancement and skill development within the company.
🌍 Location & Work Environment
Office Type: Gameloft's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Paris, Île-de-France, France & Barcelona, Catalonia, Spain
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving tech industry and a high cost of living.
- Barcelona is a coastal city with a lower cost of living than Paris, offering a mix of urban and beach lifestyle.
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work.
ASSUMPTION: Both Paris and Barcelona offer unique cultural experiences and opportunities for personal growth, with different cost of living considerations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Data Science and Analytics team
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Technical skills in SQL, Python, and R
- Data visualization and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and communication skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your data visualization and analysis skills
- Research Gameloft's games and marketing strategies to demonstrate your enthusiasm for the role
ATS Keywords: Marketing Data Analysis, SQL, Python, R, Data Visualization, Marketing Metrics, Team Leadership, Gaming Industry
ASSUMPTION: The interview process will focus on assessing both technical skills and cultural fit, with a strong emphasis on data analysis and presentation abilities.
🛠️ Tools & Technologies
- SQL (Big Query)
- Python
- R
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, AppsFlyer)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the data analysis and marketing fields.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and innovation
- Collaboration and teamwork
- Continuous learning and improvement
- Responsibility and accountability
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on data-driven decision-making
- Opportunities for creativity and autonomy
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you have a genuine passion for gaming and the gaming industry?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Gameloft values candidates who are passionate about gaming, adaptable to change, and eager to collaborate with a diverse team.
⚠️ Potential Challenges
- Managing a team of analysts with varying skill levels and experience
- Balancing individual analysis work with team leadership responsibilities
- Keeping up with the latest marketing trends and data analysis techniques
- Adapting to the unique cultural and linguistic nuances of working in both France and Spain
ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and a willingness to adapt to new situations.
📈 Similar Roles Comparison
- Compared to other Lead Marketing Data Analyst roles, this position offers the opportunity to work with a diverse portfolio of games and a strong network of partners.
- In the gaming industry, this role provides exposure to both marketing and game data, offering a unique perspective on game growth and user acquisition.
- Career-wise, this role offers opportunities for growth within both the Data Science and Analytics team and the broader marketing organization.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the gaming industry.
📝 Sample Projects
- Conducting a comprehensive analysis of user acquisition channels to optimize marketing spend and improve ROI
- Developing predictive models to forecast game performance and user engagement
- Creating interactive dashboards to monitor key marketing metrics and track progress towards goals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Lead Marketing Data Analyst role at Gameloft.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the marketing data analysis team currently?
- How does this role collaborate with other marketing vertical teams, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Gameloft support work-life balance, and what are the expectations for remote work?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, expectations, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role, emphasizing your data analysis and marketing background
- Prepare a portfolio showcasing your data visualization and analysis skills, with a focus on marketing data
- Research Gameloft's games and marketing strategies to demonstrate your enthusiasm for the role and understanding of the company's products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
