Lead Marketing Data Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Data Analyst

🔹 Company: Gameloft

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Extract actionable insights from marketing and in-game data.
• Drive game growth and improve marketing profitability.
• Develop expertise within our marketing data dimensions.
• Manage and develop a team of marketing analysts.

ASSUMPTION: The job will require a collaborative approach with multiple internal teams and will focus on both strategic and tactical marketing initiatives based on data-driven insights.

📋 Key Responsibilities

✅ Extract insights from vast marketing and in-game data.

✅ Develop an understanding of marketing and game tracking data.

✅ Conduct analyses to provide answers to stakeholder questions.

✅ Translate findings into strategic recommendations.

✅ Optimize Marketing testing methodologies.

✅ Manage and develop a team of marketing analysts.

ASSUMPTION: The responsibilities include a leadership aspect where nurturing and elevating team capabilities are important along with advanced analytics duties.

🎯 Required Qualifications

Education: Not specified, but a degree in Data Science, Marketing, or a related field is likely beneficial.

Experience: 5+ years in analytics, including 2+ years in a leadership role.

Required Skills:

• SQL (Big Query) expertise
• Python and R proficiency
• Data visualization and dashboard creation
• Marketing metrics familiarity (CPI, RoAS)
• Statistical analysis application in marketing

Preferred Skills:

• Proficiency with additional data analysis tools
• Advanced knowledge of gaming industry analytics

ASSUMPTION: Skills required suggest a strong technical background with a focus on applying analytical skills to improve marketing outcomes.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive compensation package
• Professional development opportunities
• Employee gaming benefits

Working Hours: 40 hours per week

ASSUMPTION: The benefits assume a comprehensive package typical for a major gaming company, promoting both professional growth and personal interests in gaming.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Develops and distributes mobile games.
• Partners with leading entertainment brands.
• Offers a global network across many countries.

Company Specialties:

• Mobile gaming
• Cross-platform technology
• Gamification

Company Website: http://www.gameloft.com

ASSUMPTION: Given its global presence, Gameloft's diverse locations and partnerships provide expansive opportunities for career development in the gaming and tech fields.

📊 Role Analysis

Career Level: Senior-level position with leadership elements

Reporting Structure: Reports to the Head of Global Data Science and Analytics

Work Arrangement: On-site in Paris

Growth Opportunities:

• Potential advancement to more senior strategic roles
• Opportunity to lead cross-functional projects
• Involvement in international collaborations

ASSUMPTION: This role is designed to prepare the candidate for further career progression within the company's strategic leadership tiers.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters in a major city

Office Location(s): Paris, Île-de-France, France

Geographic Context:

• Center of innovation within the gaming industry
• Access to cultural and tech events
• Multilingual and multicultural work environment

Work Schedule: Standard business hours with potential for flexible arrangements

ASSUMPTION: The office location in Paris offers a dynamic environment conducive to the creative aspects of gaming and technology development.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical interview with the analytics team
• Leadership assessment with senior management

Key Assessment Areas:

• Data-driven strategic thinking
• Technical proficiency in analytical tools
• Leadership and team management capability

Application Tips:

• Showcase relevant gaming industry experience
• Demonstrate problem-solving skills through quantitative examples
• Highlight experience in leading analyst teams

ATS Keywords: SQL, Python, R, Data Analysis, Gaming Analytics, Leadership

ASSUMPTION: The interview process will likely test both technical skills and cultural fit within an innovative and global team.

🛠️ Tools & Technologies

• SQL (Big Query)
• Python
• R

ASSUMPTION: Familiarity with these tools is crucial due to the role’s focus on large-scale data analytics and the creation of impactful marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Passion for gaming excellence
• Dedication to teamwork and collaboration

Work Style:

• Dynamic and results-oriented approach
• Emphasis on creativity and problem-solving
• Ability to work in a fast-paced environment

Self-Assessment Questions:

• Do I have a strong passion for data and gaming?
• Am I capable of leading a team of analysts?
• Can I translate analytical insights into strategic decisions?

ASSUMPTION: The cultural aspects emphasize innovation, collaboration, and a strong passion for gaming as integral to success in this role.

⚠️ Potential Challenges

• Balancing diverse stakeholder expectations
• Managing a team in a dynamic environment
• Keeping up with fast-paced industry changes
• Developing insights from extensive data volumes

ASSUMPTION: Challenges are primarily centered around maintaining high performance in a rapidly evolving digital and data-intensive gaming industry.

📈 Similar Roles Comparison

• Less technical depth required in non-gaming sectors
• Broader industry focus may involve less team leadership
• Similar roles may offer remote working as opposed to on-site

ASSUMPTION: Comparable roles in similar industries may not offer the same depth of data analysis or gaming industry immersion.

📝 Sample Projects

• Developing data-driven marketing strategies for new game launches
• Implementing advanced analytics to optimize monetization models
• Building a real-time dashboard for marketing performance monitoring

ASSUMPTION: Projects will likely involve cutting-edge data methodologies and collaboration with global marketing teams.

❓ Key Questions to Ask During Interview

• How does the analytics team contribute to strategic decisions?
• What are the major challenges the company is facing in data analysis?
• Can you provide examples of recent strategic shifts based on data?
• How is team performance evaluated and rewarded?
• What tools and resources are available to support the analytics team?

ASSUMPTION: These questions will help assess role expectations and clarify the strategic importance of the analytics function within Gameloft.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Gameloft careers page.
• Ensure your resume highlights relevant analytics and leadership experience.
• Prepare to discuss specific examples of data-driven achievements.
• Review Gameloft’s recent projects and think about potential improvements.
• Be ready to demonstrate both technical and leadership skills during interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.