Lead Marketing Data Analyst

📌 Core Information

🔹 Job Title: Lead Marketing Data Analyst

🔹 Company: Gameloft

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst

🔹 Date Posted: Mon Mar 31 2025 13:46:56 GMT+0000

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified (On-site)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Extract actionable insights from marketing and in-game data to drive game growth.
• Enhance marketing profitability and efficiency through data-driven strategies.
• Collaborate with the Global Data Science and Analytics team.
• Manage and mentor a small team of marketing analysts.

ASSUMPTION: This role involves a significant focus on leveraging data to inform marketing strategies, suggesting the need for strong analytical skills and strategic thinking. Collaborative work with diverse teams indicates a dynamic work environment.

📋 Key Responsibilities

✅ Develop an in-depth understanding of Gameloft's data warehouse.

✅ Become an expert in marketing data dimensions and measurement definitions.

✅ Conduct comprehensive analyses to answer key stakeholder questions.

✅ Translate analytical findings into strategic recommendations.

✅ Leverage statistical analysis to optimize marketing testing methodologies.

✅ Manage and mentor a small marketing analytics team.

ASSUMPTION: Responsibilities suggest a combination of technical expertise and leadership skills are required, emphasizing strategic influence across multiple teams.

🎯 Required Qualifications

Education: Not specified (Typically requires a degree in Data Science, Marketing, or a related field)

Experience: Minimum of 5+ years in data analysis, including 2+ years in a leadership role.

Required Skills:

• Proficiency in SQL, Python, and R.
• Expertise in creating data visualizations and dashboards.
• Understanding of key marketing metrics and statistical analysis.

Preferred Skills:

• Strong presentation and communication skills.
• Passion for the gaming industry.

ASSUMPTION: The preferred skills imply that the role not only requires technical expertise but also values communication and industry passion, highlighting the importance of fitting into the company culture.

💰 Compensation & Benefits

Salary Range: Not specified (Typically competitive based on industry standards and experience)

Benefits:

• Industry-leading gaming company perks.
• Potential for professional growth within a large organization.
• Access to cutting-edge technologies and resources.

Working Hours: 40 hours per week, on-site.

ASSUMPTION: Standard full-time working hours suggest structured scheduling, with potential flexibility due to the creative nature of the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 5,001-10,000 employees - Large company size often indicates diverse career opportunities and resource availability.

Founded: Not specified

Company Description:

• Renowned for popular game franchises like Asphalt and Modern Combat.
• Partners with major brands such as Disney® and Marvel®.
• Offers mobile games globally, focusing on unparalleled quality.

Company Specialties:

• Mobile gaming
• Cross-platform technology
• Innovative gameplay experiences

Company Website: http://www.gameloft.com

ASSUMPTION: Known for a strong brand, Gameloft offers a dynamic environment with global influence, ideal for those passionate about gaming and innovation.

📊 Role Analysis

Career Level: Mid to senior level, given the leadership responsibilities and experience required.

Reporting Structure: Likely reports to senior management within the Data Science and Analytics team.

Work Arrangement: On-site in Paris, fostering close team collaboration.

Growth Opportunities:

• Expand expertise in cutting-edge gaming analytics.
• Opportunities to lead larger teams or branches globally.
• Engage with innovative projects and industry pioneers.

ASSUMPTION: The role provides pathways for leadership advancement and involvement in strategic decision-making, crucial for career growth.

🌍 Location & Work Environment

Office Type: Modern, tech-focused office space conducive to collaboration.

Office Location(s): 14 rue Auber, Paris, Paris 75009, FR

Geographic Context:

• Located in a vibrant cultural and economic hub of Paris.
• Access to a diverse professional network and rich cultural experiences.
• Opportunities for networking within a globally recognized gaming market.

Work Schedule: Standard business hours with potential for flexible arrangements in creative projects.

ASSUMPTION: Paris location provides significant benefits in networking and quality of life, attractive for professionals seeking an international career.

💼 Interview & Application Insights

Typical Process:

• Initial screening call.
• Technical interview focusing on SQL and Python skills.
• Panel interview with Data Science team leads.

Key Assessment Areas:

• Technical proficiency in data analysis.
• Leadership and management capabilities.
• Cultural fit within Gameloft’s dynamic environment.

Application Tips:

• Highlight relevant experience in the gaming or analytics industry.
• Showcase leadership achievements and strategic impact.
• Demonstrate an understanding of gaming trends and metrics.

ATS Keywords: Marketing Analytics, SQL, Python, Data Visualization, Gaming Industry

ASSUMPTION: The interview process likely includes multiple steps, emphasizing technical and soft skills, critical for success in a cross-functional role.

🛠️ Tools & Technologies

• SQL, particularly Big Query
• Python
• R for quantitative analysis
• Data visualization tools like Tableau or Power BI

ASSUMPTION: The role requires proficiency in a range of data-related technologies, emphasizing the importance of technical fluency in advanced analytics frameworks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality and innovation.
• Passion for gaming and user experience.
• Emphasis on teamwork and collaboration.

Work Style:

• Fast-paced and dynamic.
• Collaborative and creative environment.
• Data-driven decision making.

Self-Assessment Questions:

• Do I have a strong passion for gaming and analytics?
• Can I effectively lead and inspire a team?
• Am I comfortable with working in a dynamic, fast-paced environment?

ASSUMPTION: The ideal cultural fit includes a passion for gaming, adaptability, and strong teamwork skills, aligning with Gameloft’s innovative spirit.

⚠️ Potential Challenges

• Maintaining data quality across numerous channels.
• Adapting to rapid changes in the gaming industry.
• Navigating complex data systems and technologies.
• Balancing strategic initiatives with daily operations.

ASSUMPTION: Challenges highlight the need for resilience and adaptability in an ever-changing tech landscape, as well as a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Similar to roles in tech giants where data analysis drives strategic decisions.
• Comparison to positions in e-commerce for cross-channel marketing analytics.
• Contrasts with pure management roles due to high technical requirements.

ASSUMPTION: The role can be compared to other high-impact data analysis positions that blend technical expertise with business acumen in competitive industries.

📝 Sample Projects

• Developing a comprehensive marketing dashboard for upper management.
• Performance analysis of in-game events and promotions.
• Optimizing user acquisition strategies through data insights.

ASSUMPTION: Sample projects emphasize strategic data application in improving game success, requiring both creativity and analytical skills.

❓ Key Questions to Ask During Interview

• How does the data analytics team collaborate with other departments?
• What are the biggest data challenges currently faced by the marketing team?
• Can you describe a typical project lifecycle for this role?
• How does the company support professional development in analytics?
• What success metrics are used for the team and the role?

ASSUMPTION: Asking these questions will provide insights into team dynamics, role expectations, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Gameloft's career portal.
• Ensure your resume highlights relevant data analysis and leadership experiences.
• Prepare for a technical interview by reviewing advanced SQL and Python techniques.
• Research Gameloft's recent marketing strategies and successes.
• Craft a personalized cover letter demonstrating passion for the gaming industry.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.