📌 Core Information
🔹 Job Title: Lead Marketing Strategist
🔹 Company: Highmark Health
🔹 Location: PA, Working at Home - Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with 0-25% travel
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Medicare Advantage
- Analyzing data to optimize strategies and campaign performance across multiple channels
- Collaborating with cross-functional teams to ensure brand alignment and high-quality execution
- Forecasting marketing activities, responses, and leads to support business goals
- Presenting marketing strategies and results to senior leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and improve ROI.
📋 Key Responsibilities
✅ Develop integrated marketing plans that advance brand, acquisition, retention, and engagement objectives for various audiences
✅ Analyze data and distill key insights to optimize strategies and campaign performance across paid search, social media, display, programmatic, email, and direct response channels
✅ Develop forecasts for marketing activities, responses, and leads, and create business cases to support new marketing strategies and projects
✅ Collaborate with marketing departments and matrix partners to ensure the execution of high-quality marketing strategies within defined timeframes
✅ Track and measure marketing project outcomes, evaluate campaign results, and refine current marketing strategies to develop future strategies
✅ Guide marketing team members in the development of marketing briefs and customer insights from primary and secondary data
✅ Manage project budgets, track and report on campaign performance, and optimize budget resources to meet objectives and improve ROI
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's Degree – Marketing, Business, or related field
Experience: Minimum 8 years' experience coordinating the end-to-end delivery of marketing strategy programs
Required Skills:
- Proven experience in creativity, marketing strategy work within programs with complex deliverables
- Ability to oversee cross-functional teams to stay on strategy and lead matrix team members
- Experience working across multiple organizations to successfully complete projects
- Excellent business writing skills
- High standard of professional conduct
- Ability to manage a budget
- Ability to present marketing programs to internal and external stakeholders and executives
Preferred Skills:
- Experience in the marketing of health or other insurance products
- Previous experience providing coaching or guidance to coworkers on marketing practices
- Professional experience using technology, tools, and AI in a Marketing function
ASSUMPTION: Candidates should have a strong background in marketing strategy, data analysis, and cross-functional team management, with a proven track record of driving growth and improving ROI.
💰 Compensation & Benefits
Salary Range: $78,900 - $147,500 per year
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Lead Marketing Strategist role with the given experience level and location. Benefits may vary based on the company's standard benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Highmark Health is a healthcare organization focused on providing a remarkable health experience for its patients.
Company Size: 10,001+ employees, indicating a large, established organization with extensive resources and opportunities for career growth.
Founded: Highmark Health was founded in 1983, with a rich history and strong reputation in the healthcare industry.
Company Description:
- Highmark Health is an integrated health care delivery system serving the greater Western Pennsylvania region
- The organization employs over 22,000 employees and serves patients through its 14 hospitals, ambulatory medical and surgery centers, Health + Wellness Pavilions, and hundreds of physician practice locations
- Highmark Health is a proud part of Allegheny Health Network
Company Specialties:
- Bariatric and Metabolic
- Cancer
- Cardiovascular
- Diabetes and Endocrinology
- Gastroenterology
- Medicine
- Neuroscience
- Orthopaedic
- Primary Care
- Psychiatry and Mental Health
- Urology
- Women's Health
- Autoimmune Diseases
- Pediatrics
- Imaging
Company Website: http://www.ahn.org
ASSUMPTION: Highmark Health's extensive resources and expertise in the healthcare industry provide a strong foundation for growth and innovation in marketing strategies.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing strategies and growth for the Medicare Advantage line of business
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various cross-functional teams, including marketing departments and matrix partners
Work Arrangement: On-site with 0-25% travel, requiring occasional travel to various work sites or from site-to-site
Growth Opportunities:
- Potential to advance to a director-level or higher position within the marketing department
- Opportunities to expand marketing strategies and campaigns across additional business lines or geographies
- Possibility to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand marketing strategies, mentor team members, and advance to higher-level positions within the organization.
🌍 Location & Work Environment
Office Type: Highmark Health's headquarters are located in Pittsburgh, Pennsylvania, with additional offices and facilities throughout the greater Western Pennsylvania region
Office Location(s): 4800 Friendship Ave, Pittsburgh, Pennsylvania 15224, US (headquarters)
Geographic Context:
- Pittsburgh is the second-largest city in Pennsylvania, with a diverse economy and a rich cultural scene
- The greater Western Pennsylvania region is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and development
- The region's healthcare industry is robust, with numerous hospitals, healthcare systems, and research institutions
Work Schedule: Full-time, 40 hours per week, with occasional overtime or weekend work as needed
ASSUMPTION: The Pittsburgh region's diverse economy and robust healthcare industry provide a strong foundation for marketing strategies and growth opportunities within Highmark Health.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interviews with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and planning skills
- Data analysis and interpretation abilities
- Cross-functional team collaboration and leadership
- Presentation and communication skills
- Budget management and forecasting skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing strategy, data analysis, and cross-functional team experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing strategy expertise
- Research Highmark Health's marketing strategies and campaigns to demonstrate your understanding of the organization's goals and objectives
ATS Keywords: Marketing Strategy, Data Analysis, Cross-Functional Team, Budget Management, Campaign Performance, Customer Insights, Brand Equity, Project Management, Communication Skills, Creativity, Sales Strategy, Technology Utilization, AI in Marketing
ASSUMPTION: Highmark Health's interview process focuses on assessing candidates' marketing strategy, data analysis, and cross-functional team skills, with a strong emphasis on problem-solving abilities and leadership potential.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Marketing automation platforms (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation platforms, data analysis and visualization tools, project management tools, and collaboration and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical approach to marketing strategies
- Collaborative and team-oriented work environment
- Fast-paced and dynamic, with a focus on delivering results and driving growth
- Opportunities for professional development and career advancement
Self-Assessment Questions:
- Do you have a proven track record of driving growth and improving ROI through data-driven marketing strategies?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on delivering results?
- Do you possess strong leadership abilities and the ability to manage cross-functional teams effectively?
ASSUMPTION: Highmark Health values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on delivering exceptional patient care and driving growth through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing short-term project demands with long-term strategic planning
- Working with cross-functional teams and matrix partners to ensure brand alignment and high-quality execution
- Keeping up with industry trends and emerging technologies in marketing and data analysis
- Occasional travel requirements
ASSUMPTION: This role presents various challenges, including managing multiple marketing channels, balancing short-term demands with long-term planning, and working effectively with cross-functional teams. However, these challenges also offer opportunities for growth and development in marketing strategy and leadership skills.
📈 Similar Roles Comparison
- Compared to other marketing strategist roles, this position offers a broader scope of responsibilities, including lead generation, member acquisition, and retention across multiple business-to-consumer audiences
- Highmark Health's extensive resources and expertise in the healthcare industry provide unique opportunities for marketing strategy and growth
- Career path comparison: This role offers significant growth potential, with opportunities to advance to director-level or higher positions within the marketing department
ASSUMPTION: This role presents unique opportunities for marketing strategy and growth within the healthcare industry, with significant potential for career advancement within Highmark Health.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase Medicare Advantage plan enrollment among senior citizens in the greater Pittsburgh region
- Analyzing customer data to identify key insights and optimize marketing strategies for specific customer segments
- Collaborating with cross-functional teams to create and implement a marketing brief for a new product launch, ensuring brand alignment and high-quality execution
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for marketing strategy and growth within this role at Highmark Health.
❓ Key Questions to Ask During Interview
- What are the primary marketing challenges facing the Medicare Advantage line of business, and how can this role address them?
- How does this role collaborate with cross-functional teams, and what are the key priorities for the first 90 days?
- What opportunities exist for professional development and career advancement within the marketing department?
- How does Highmark Health support work-life balance for its employees?
- What are the most successful marketing campaigns or strategies implemented by Highmark Health in recent years, and what can I learn from them?
ASSUMPTION: These key questions help assess the role's responsibilities, priorities, and opportunities for professional development and career advancement within Highmark Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing strategy, data analysis, and cross-functional team experience
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and marketing strategy expertise
- Research Highmark Health's marketing strategies and campaigns to demonstrate your understanding of the organization's goals and objectives
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
