📌 Core Information
🔹 Job Title: Lead, NVS Retail Marketing
🔹 Company: Nike
🔹 Location: Beaverton, Oregon, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential travel)
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing plans for NVS Retail stores across North America
- Collaborating with cross-functional teams to drive traffic and brand affinity
- Leveraging consumer behavior insights and omnichannel marketing strategies
- Adapting to changing business priorities and solving problems quickly
- Overseeing events and activations, with potential travel required
ASSUMPTION: This role requires a high degree of flexibility, adaptability, and strong cross-functional collaboration skills due to the dynamic and fast-changing nature of the retail marketing environment.
📋 Key Responsibilities
✅ Develop integrated marketing plans to support Performance and Sportswear, focusing on seasonal brand stories and consumer moments
✅ Collaborate with cross-functional teams to drive traffic to NVS Retail stores across North America
✅ Sit in various meetings to help develop marketing plans with robust and up-to-date information
✅ Present marketing plans to leadership, take feedback, and adjust plans across several checkpoints
✅ Oversee events and activations, with potential travel required
ASSUMPTION: This role involves a high level of stakeholder management, as the lead will work with multiple teams and partners to develop and execute marketing plans.
🎯 Required Qualifications
Education: Bachelor’s Degree or higher in Marketing or related field
Experience: Demonstrated experience achieving results in a large, diverse, matrixed company
Required Skills:
- Curiosity for industry trends and consumer behavior
- Understanding of omnichannel marketing, membership, and services
- Ability to push boundaries, embrace change, and fail forward
- Inspires teams with vision, instilling a shared sense of purpose and direction
- Champions cross-functional collaboration and breaking down silos
- Leverages influence skills, builds briefs and presentations, and delivers information clearly
Preferred Skills:
- Experience in the footwear or apparel industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the footwear or apparel industry and fluency in additional languages may be beneficial for this role due to Nike's global presence and diverse consumer base.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Lead with 5-10 years of experience in the retail sector)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous employee discount on Nike products
- Paid time off and holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Marketing Lead with 5-10 years of experience in the retail sector. Actual salary may vary based on factors such as individual qualifications, company performance, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company offers a wide range of footwear, apparel, and equipment for various sports and athletic activities
- Nike is known for its innovative products, iconic branding, and strong commitment to corporate social responsibility
Company Specialties:
- Footwear design and manufacturing
- Apparel design and manufacturing
- Sports equipment and accessories
- Retail marketing and sales
Company Website: Nike.com
ASSUMPTION: Nike's commitment to environmental sustainability is a significant aspect of its brand and operations, which may influence the company's culture and values.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the NVS Retail Marketing function within NA Retail Marketing
Work Arrangement: On-site, with potential travel required
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the NVS Retail Marketing team
- Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
- Access to professional development and training opportunities through Nike's learning and development programs
ASSUMPTION: Growth opportunities in this role may be influenced by the individual's performance, the company's overall growth, and the availability of suitable positions within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Beaverton, Oregon
Geographic Context:
- Beaverton is a suburb of Portland, Oregon, with a population of approximately 97,000
- The area offers a mix of urban and outdoor living, with easy access to nature, parks, and recreational activities
- Beaverton has a diverse and multicultural community, with a strong sense of local pride
Work Schedule: Full-time, with flexibility to work additional hours as needed to meet project deadlines or attend events
ASSUMPTION: The work environment at Nike's headquarters is likely to be fast-paced, dynamic, and collaborative, reflecting the company's focus on innovation and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership or human resources
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and stakeholder management
- Adaptability and problem-solving skills
- Presentation and communication skills
- Cultural fit and alignment with Nike's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Nike's culture
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
- Research Nike's recent marketing efforts and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing, Retail, Consumer Behavior, Omnichannel, Collaboration, Presentation Skills, Problem Solving, Adaptability, Curiosity, Influence Skills, Brand Awareness, Traffic Generation, Team Inspiration, Change Management, Communication, Execution
ASSUMPTION: Nike's application process may involve assessments or case studies to evaluate candidates' marketing and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Adobe Marketing Cloud, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the individual's responsibilities and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusive
- Nike is a culture of curiosity, and we celebrate and embrace the diversity of our people, our consumers, and the world around us.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Adaptable and open to change
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- How do you embody Nike's values in your daily work and decision-making?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing plan or strategy?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Nike's company culture is likely to be fast-paced, innovative, and collaborative, with a strong emphasis on results and customer focus.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a dynamic retail environment
- Adapting to changing business priorities and market conditions
- Balancing the need for innovation with the requirement to deliver consistent results
- Working with a diverse and global team, requiring strong communication and cultural sensitivity
ASSUMPTION: The potential challenges in this role may be mitigated by strong communication, adaptability, and a focus on results-driven decision-making.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on retail marketing and driving traffic to physical stores
- Unlike some marketing roles, this position requires a high degree of adaptability and flexibility in response to changing business priorities
- Career progression in this role may involve moving into senior marketing roles or management positions within the NVS Retail Marketing team
ASSUMPTION: The specific career path for this role may vary depending on the individual's performance, the company's overall growth, and the availability of suitable positions within the organization.
📝 Sample Projects
- Developing a marketing campaign to drive traffic to NVS Retail stores during the holiday shopping season
- Collaborating with cross-functional teams to create an in-store event celebrating a major sports moment or cultural milestone
- Analyzing consumer behavior data to inform marketing strategies and improve store performance
ASSUMPTION: The specific projects for this role may vary depending on the individual's responsibilities and the team's priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall NVS Retail Marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the NVS Retail Marketing function?
- How does Nike support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the NVS Retail Marketing team, and how can this role contribute to addressing them?
- How does Nike measure the success of its retail marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
- Research Nike's recent marketing efforts and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager or human resources within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
