Lead Product Marketer

📌 Core Information

🔹 Job Title: Lead Product Marketer

🔹 Company: LeanDNA

🔹 Location: Austin, TX (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Marketing, Software Development

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategy
• Positioning LeanDNA's platform, solution, and use cases
• Engaging with customers, influencers, and analysts to promote differentiation
• Creating marketing content and sales enablement materials
• Collaborating with cross-functional teams to drive campaigns and presentations

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of discrete manufacturing and supply chain management.

📋 Key Responsibilities

✅ Lead creation and execution of product marketing strategy, including positioning of our platform, solution, and use cases

✅ Establish a deep understanding of target audience(s), where LeanDNA adds value, and how to sell and market to each persona

✅ Develop and strengthen external market positioning and messaging to raise LeanDNA’s relevancy and urgency for discrete manufacturers

✅ Introduce a process and ongoing plan for product launch communication and promotion

✅ Engage with customers, industry influencers, and analysts to promote LeanDNA positioning and differentiation

✅ Create marketing content and sales enablement material based on buyer personas and target audience dimensions

✅ Closely collaborate with Sales and Marketing teams to create and drive campaigns and presentations with both potential and existing customers

✅ Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users

✅ Monitor the competition and larger market landscape for supply chain solutions to provide strategic insights relevant to the direction of the business and product

ASSUMPTION: This role involves a mix of strategic planning, content creation, and stakeholder management, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 5-7 years of experience in Enterprise B2B product marketing and developing GTM strategies

Required Skills:

• Proven experience in supply chain management (SIOP, SIOE), discrete manufacturing production, and/or procurement operations
• Excellent writing and communication skills
• Storytelling skills and ability to understand, synthesize, and explain complex problems in simple terms
• Experience translating complex technical concepts and solutions into digestible content for target markets
• Ability to drive communication processes and effectively lead cross-functional teams and initiatives
• High deal factor and creative problem-solving mindset

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the manufacturing and supply chain technology markets

ASSUMPTION: Candidates should have a strong background in B2B product marketing and a deep understanding of discrete manufacturing and supply chain management.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for the Austin, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Growth opportunities in a fast-paced startup environment

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on inventory optimization and execution for manufacturers

Company Size: 51-200 employees (Mid-size)

Founded: 2014 (11 years ago)

Company Description:

• LeanDNA is disrupting the manufacturing industry with the first inventory optimization and execution platform that synchronizes workflows and operationalizes data
• The company connects systems, sites, and suppliers to provide prioritized actions and recommendations that help optimize inventory and resource utilization
• LeanDNA has been successfully implemented across 27 countries for leading manufacturers in several industries, including Aerospace & Defense, Automotive, Electronics, Industrial, and Medical Devices

Company Specialties:

• Lean Manufacturing
• Supply Chain
• Software
• SaaS
• Inventory Optimization
• Working Capital
• Efficiency
• PFEP
• Manufacturing Software
• Inventory Reduction
• Supplier Management
• Shortage Management
• Analytics

Company Website: www.leandna.com

ASSUMPTION: LeanDNA is a well-established, mid-sized company with a strong focus on innovation and growth in the manufacturing industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the CMO

Work Arrangement: Hybrid (On-site & Remote) with flexible scheduling options

Growth Opportunities:

• Potential to make a significant impact in a fast-growing startup environment
• Career progression into leadership or management roles as the company expands
• Opportunities to work with a diverse range of industries and customers

ASSUMPTION: This role offers excellent growth potential for the right candidate in a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): 611 S Congress Ave, Suite 300, Austin, Texas 78704, US

Geographic Context:

• Austin, TX is a vibrant city with a strong tech industry and a high quality of life
• The city offers a mix of urban and suburban living options, with a mild climate and numerous cultural attractions
• LeanDNA's office is located in the trendy South Congress neighborhood, with easy access to public transportation and nearby amenities

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: Austin, TX offers a desirable work-life balance with a mix of urban and suburban living options, and a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO) and a team member
• Final interview with the CEO
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Product marketing strategy and positioning
• Understanding of discrete manufacturing and supply chain management
• Communication and storytelling skills
• Ability to work independently and manage cross-functional teams
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of LeanDNA's platform and the manufacturing industry
• Prepare examples of your product marketing experience and achievements
• Be ready to discuss your long-term career goals and how this role fits into your professional development

ATS Keywords: Product Marketing, GTM Strategies, Supply Chain Management, Discrete Manufacturing, Procurement Operations, Storytelling, Communication Skills, Content Creation, Sales Enablement, Market Positioning, Customer Engagement, Cross-Functional Collaboration, Analytical Skills, Creative Problem Solving, Intellectual Curiosity, Customer Understanding

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Content creation and collaboration tools (e.g., Google Workspace, Microsoft Office)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Fast-paced and dynamic startup environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Results-oriented and goal-focused
• Continuous learning and improvement

Self-Assessment Questions:

• Do you have a deep understanding of discrete manufacturing and supply chain management?
• Are you comfortable working in a fast-paced, dynamic startup environment?
• Do you have strong communication and storytelling skills?
• Can you manage cross-functional teams and drive projects to completion?
• Are you results-oriented and data-driven in your approach to work?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic startup environment and have strong communication and collaboration skills.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• Managing cross-functional teams and driving projects to completion can be challenging at times
• The competitive nature of the manufacturing industry may present obstacles in positioning LeanDNA's platform and engaging with customers
• Balancing on-site and remote work may require strong time management and communication skills

ASSUMPTION: Candidates should be prepared to face challenges head-on and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on product marketing for a specialized inventory optimization and execution platform in the manufacturing industry
• Compared to other product marketing roles, this position requires a deep understanding of discrete manufacturing and supply chain management
• Career progression in this role may lead to leadership or management positions as the company expands

ASSUMPTION: This role offers unique opportunities for growth and development in the manufacturing industry.

📝 Sample Projects

• Developing a comprehensive product marketing strategy for LeanDNA's platform
• Creating targeted messaging and content for discrete manufacturers in various industries
• Launching a new product or feature and driving adoption through effective communication and promotion

ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the role, requiring strong communication and analytical skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the manufacturing industry, and how does LeanDNA's platform address them?
• How does LeanDNA differentiate itself from competitors in the inventory optimization and execution space?
• What are the key priorities for this role in the first 90 days?
• How does LeanDNA support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing experience and achievements
• Research LeanDNA's platform and the manufacturing industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.