🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: El Segundo, California or Dallas, Texas
🔹 Job Type: On-site (5 days per week)
🔹 Category: Marketing & Growth
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in direct marketing, with experience in email, SMS, paid media, and/or digital channels. The ideal candidate will have a proven track record of driving results through data-driven marketing strategies.
✅ Develop and implement comprehensive marketing campaigns to stimulate upgrades, gross adds, and broadband adoption within the current wireless customer base
✅ Develop strategies to reduce customer churn with relevant customer communications
✅ Collaborate with creative teams to produce compelling content and promotional materials that resonate with target audiences
✅ Identify trends within the existing customer base to apply to targeted marketing efforts
✅ Monitor and analyze campaign performance metrics to assess effectiveness and ROI
✅ Prepare and present reports on campaign performance to stakeholders
ASSUMPTION: This role requires strong analytical skills, with the ability to interpret data and draw insights to inform marketing strategies. The ideal candidate will be comfortable working with data and using it to drive decision-making.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience in marketing, digital, or agency roles
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a master's degree in a related field or an MBA may be beneficial for this role. Additionally, experience with marketing agencies may be advantageous.
Salary Range: $143,800 - $215,800 USD Annual
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Lead Product Marketing role at a large telecommunications company. The actual salary may vary based on factors such as experience, education, and performance.
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1983 (as a result of the breakup of AT&T Corporation)
Company Description:
Company Specialties:
Company Website: http://www.att.com
ASSUMPTION: AT&T is a large, established company with a strong focus on innovation and customer experience. The company offers a wide range of benefits and perks to its employees, including health insurance, retirement plans, and employee discounts.
Career Level: Mid-level to Senior
Reporting Structure: This role may report to the Director of Product Marketing or a similar position
Work Arrangement: On-site, with a minimum of 5 days per week in the office
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing organization or take on more responsibility within the role.
Office Type: Corporate office
Office Location(s): El Segundo, California or Dallas, Texas
Geographic Context:
Work Schedule: Standard business hours, with flexibility for meetings and deadlines
ASSUMPTION: The office locations for this role are in major metropolitan areas, with access to a wide range of amenities and cultural attractions. The work schedule is typical for a corporate environment, with some flexibility for meetings and deadlines.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Campaign Management, Customer Segmentation, Data Analysis, Presentation Skills, Telecommunications, Wireless Services, Product Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise and data-driven decision-making. Applicants should be prepared to discuss their approach to marketing and provide examples of their successes in the field.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the company's overall technology stack. However, the role is likely to require experience with marketing automation tools, CRM software, and data analysis tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AT&T values a diverse and inclusive work environment, with a focus on collaboration, innovation, and customer-centricity. Applicants should be prepared to discuss their alignment with these values and their ability to work effectively in a team environment.
ASSUMPTION: This role presents significant challenges, but also offers significant opportunities for growth and development. Applicants should be prepared to navigate a complex, fast-paced work environment and manage competing priorities effectively.
ASSUMPTION: This role may be more suited to candidates with experience in the telecommunications industry or a strong interest in learning about the industry. Additionally, candidates with experience in large, complex organizations may find this role more challenging but also more rewarding.
ASSUMPTION: The specific projects in this role may vary depending on the team's priorities and the company's overall marketing strategy. However, the role is likely to involve a mix of strategic planning, data analysis, and creative execution.
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.