📌 Core Information
🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: Atlanta, Georgia (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (5 days per week on-site)
🚀 Job Overview
Key aspects of this role include:
- Overseeing product lifecycle management, from concept to retirement
- Driving strategic direction and business outcomes for assigned products
- Collaborating cross-functionally with marketing, engineering, sales, and support teams
- Mentoring and guiding less experienced professionals
- Conducting market research and competitive analysis to inform product decisions
ASSUMPTION: This role requires a strong focus on strategic planning, data-driven decision-making, and cross-functional collaboration to ensure product success.
📋 Key Responsibilities
✅ Oversee the entire lifecycle of assigned products, from concept and launch to growth, maturity, and eventual retirement
✅ Make critical lifecycle decisions, such as introducing new features, repositioning products, and determining end-of-life strategies
✅ Design and execute customer migration or transition plans for product sunsets to minimize disruption and retain customer satisfaction
✅ Conduct multi-year product planning to align with corporate goals and evolving market conditions
✅ Develop and maintain comprehensive product roadmaps that prioritize customer needs, market opportunities, and financial objectives
✅ Collaborate with stakeholders to ensure alignment on roadmap priorities and execution timelines
✅ Continuously analyze market trends, competitor strategies, and customer behavior to identify opportunities for innovation and differentiation
✅ Use customer segmentation and journey mapping to refine product positioning and enhance the customer experience
✅ Define and track key performance indicators (KPIs) for product success, including revenue, adoption rates, customer satisfaction, and cost-to-serve
✅ Perform regular health checks on product performance, identifying areas for optimization and growth
✅ Use data analytics and financial modeling to inform product decisions and maximize profitability
✅ Partner with engineering, sales, marketing, and support teams to ensure seamless product delivery and execution
✅ Act as the primary point of contact and advocate for assigned products, ensuring cross-functional alignment and resolving conflicts
✅ Drive go-to-market strategies in collaboration with sales and marketing teams to ensure successful product launches and adoption
✅ Foster a culture of innovation by identifying and implementing emerging technologies and market trends
✅ Recommend process improvements and modern tools for more effective product management and lifecycle execution
✅ Provide regular product updates and strategic recommendations to executive leadership
✅ Act as a mentor and subject-matter expert within the team, guiding less experienced professionals
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively in a cross-functional environment.
🎯 Required Qualifications
Education: Bachelor’s degree (BS/BA) desired
Experience: 5+ years of related experience
Required Skills:
- Proven expertise in managing products through their entire lifecycle
- Strong analytical and data-driven decision-making skills
- Excellent communication and presentation skills
- Ability to work effectively in a cross-functional team environment
- Proven ability to influence stakeholders at all levels
Preferred Skills:
- A minimum of 6+ years of experience in product management, product marketing, or a related field
- Familiarity with Agile methodologies and product management tools
- Experience in telecommunications, technology, or related industries
- Knowledge of emerging technologies such as AI, IoT, or cloud computing
ASSUMPTION: This role requires a strong background in product management and lifecycle management, with a proven track record of driving product success.
💰 Compensation & Benefits
Salary Range: $128,400 - $215,800 per year
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k) Plan
- Tuition Reimbursement Program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional Sick Leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental Benefit Programs
- Employee Assistance Programs
- Extensive Employee Wellness Programs
- Employee Discounts
Working Hours: 40 hours per week, with a hybrid work arrangement (5 days per week on-site)
ASSUMPTION: The salary range provided is based on industry standards for a Lead Product Marketing role with 5-10 years of experience in the telecommunications industry.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: AT&T was founded in 1983 as a result of the breakup of the Bell System
Company Description:
- AT&T is a global leader in communications and technology, providing a wide range of services, including wireless, broadband, and entertainment
- The company is committed to driving innovation and delivering exceptional customer experiences
- AT&T is a fair chance employer and provides equal employment opportunities to all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a large, established company with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior-level
Reporting Structure: This role reports directly to the Vice President of Product Marketing
Work Arrangement: Hybrid (5 days per week on-site, with remote flexibility)
Growth Opportunities:
- This role offers the opportunity to mentor less experienced professionals and contribute to the company's strategic direction
- AT&T provides extensive employee development programs and encourages internal mobility
- With AT&T's size and diversity, there are numerous opportunities for career growth and progression
ASSUMPTION: This role provides significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Atlanta, Georgia (with remote flexibility)
Geographic Context:
- Atlanta is a major hub for the telecommunications industry
- The city offers a diverse range of cultural, recreational, and entertainment options
- AT&T's Atlanta office is located in the Buckhead district, with easy access to public transportation and amenities
Work Schedule: 40 hours per week, with a hybrid work arrangement (5 days per week on-site)
ASSUMPTION: The Atlanta office provides a modern, collaborative work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interviews with senior leadership
Key Assessment Areas:
- Product management and lifecycle management skills
- Strategic thinking and planning
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Communication and presentation skills
Application Tips:
- Highlight your experience with product lifecycle management and strategic planning
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your product management and leadership skills
- Research AT&T's products, market position, and competitive landscape to demonstrate your industry knowledge
ATS Keywords: Product Management, Product Lifecycle, Strategic Planning, Cross-Functional Collaboration, Data-Driven Decision-Making, Telecommunications, Wireless Services, U-Verse, Enterprise Applications, Managed Hosting Solutions
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product management and leadership skills, as well as their ability to work effectively in a cross-functional team environment.
🛠️ Tools & Technologies
- Product management tools (e.g., JIRA, Confluence, Aha!)
- Data analytics and business intelligence tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Telecommunications-specific tools and platforms
ASSUMPTION: The specific tools and technologies required for this role will depend on the products and projects the candidate is assigned to manage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Respect
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of managing products through their entire lifecycle?
- Are you comfortable working in a cross-functional team environment and collaborating with stakeholders at all levels?
- Do you have strong analytical and data-driven decision-making skills?
- Are you able to work effectively in a hybrid work arrangement, with 5 days per week on-site?
ASSUMPTION: AT&T values candidates who are innovative, customer-focused, and able to work effectively in a cross-functional team environment.
⚠️ Potential Challenges
- The hybrid work arrangement requires candidates to be on-site for 5 days per week
- The role may involve managing multiple products simultaneously, requiring strong time management and prioritization skills
- The telecommunications industry is highly competitive, and the role may require frequent travel to attend industry events and conferences
- The role may involve working with complex technologies and systems, requiring a strong learning curve
ASSUMPTION: This role may present unique challenges related to the hybrid work arrangement, the competitive nature of the telecommunications industry, and the complexity of the technologies involved.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Manager or Product Director role in other industries, but with a specific focus on telecommunications and wireless services
- The telecommunications industry is highly competitive, with a constant need for innovation and differentiation
- Career progression in this role may lead to senior leadership positions within AT&T's product marketing organization or other related departments
ASSUMPTION: This role offers a unique opportunity to gain experience in the telecommunications industry and contribute to the strategic direction of a global leader in communications and technology.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new wireless service offering
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Managing the end-of-life process for a legacy product, including customer migration and transition planning
ASSUMPTION: The specific projects assigned to this role will depend on the products and initiatives currently underway within AT&T's product marketing organization.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the products I would be managing?
- How does the company support the professional development and growth of its product marketing team members?
- What are the key priorities for the products I would be managing in the first 90 days?
- How does the company measure the success of its product marketing efforts, and how are those metrics used to inform strategic decisions?
- What is the company's approach to innovation and staying competitive in the rapidly evolving telecommunications landscape?
ASSUMPTION: These questions are designed to provide insight into the specific products, priorities, and strategies related to this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, highlighting your product management and lifecycle management expertise
- Prepare for behavioral and situational interview questions that focus on your product management and leadership skills
- Research AT&T's products, market position, and competitive landscape to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
