📌 Core Information
🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: Dallas, Texas (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (5 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing unique consumer-facing marketing programs to activate new AT&T wireless and broadband accounts
- Collaborating with internal and agency partners to optimize marketing campaigns through A/B testing and customer segmentation
- Growing and upselling the AT&T customer base through strategic marketing initiatives
- Working in a fast-paced, collaborative environment with a positive and proactive approach
ASSUMPTION: This role requires a strong background in direct marketing, with a focus on customer segmentation, project management, and reporting in various channels such as email, SMS, direct mail, and paid media.
📋 Key Responsibilities
✅ Build and execute integrated marketing campaigns across internal teams and agencies
✅ Generate marketing ideas and insights from multiple data sources
✅ Manage initiatives for consumer-facing channels
✅ Cross-team relationship building (analytics, retail, online, call center)
✅ Interest in building new direct marketing channels to meet customers where they are
✅ Strong presentation skills and problem-solving abilities
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience in marketing, digital, or agency roles
Required Skills:
- Campaign management and partnership with marketing agencies
- Experience managing initiatives for consumer-facing channels
- Demonstrated ability to problem-solve
Preferred Skills:
- Experience with A/B testing and customer segmentation
- Familiarity with the telecommunications industry
ASSUMPTION: While not explicitly stated, a strong understanding of the telecommunications industry and its customers would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $143,800 - $215,800 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental Benefit Programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Lead Product Marketing role with 5-10 years of experience in the telecommunications industry.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the largest telecommunications companies in the world, providing a wide range of services including wireless, broadband, and entertainment.
Company Size: 10,001+ employees. As a large corporation, AT&T offers numerous opportunities for career growth and development.
Founded: 1983. AT&T was founded as a result of the breakup of the Bell System and has since grown to become a global leader in communications and technology.
Company Description:
- AT&T is committed to connecting people with their world, delivering the human benefits of technology in ways that defy the imaginable.
- The company provides a wide range of products and services, including wireless, broadband, and entertainment, to millions of customers worldwide.
- AT&T is dedicated to creating a world where everything works together seamlessly, making life easier and more enjoyable for its customers.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership within the marketing organization.
Reporting Structure: This role reports directly to the Director of Marketing and may have supervisory responsibilities for junior marketing team members.
Work Arrangement: Hybrid. This role requires a minimum of 5 days per week in the office, with the remaining days being flexible for remote work.
Growth Opportunities:
- Advancement to a Director or Manager role within the marketing organization
- Expansion into other areas of the business, such as sales or product management
- Opportunities to work on high-visibility projects and initiatives
ASSUMPTION: The growth opportunities in this role are largely dependent on the individual's performance, initiative, and alignment with the company's strategic goals.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at AT&T's corporate headquarters in Dallas, Texas.
Office Location(s): Dallas, Texas and El Segundo, California
Geographic Context:
- Dallas, Texas: A major metropolitan area with a diverse population and a thriving business community
- El Segundo, California: A suburban city near Los Angeles with a mix of corporate and tech companies
Work Schedule: Standard business hours, with flexibility for remote work on certain days
ASSUMPTION: The work environment for this role is fast-paced and collaborative, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Collaboration and communication skills
- Problem-solving abilities and initiative
- Alignment with AT&T's company values and culture
Application Tips:
- Highlight your experience with campaign management, customer segmentation, and A/B testing in your resume
- Tailor your cover letter to demonstrate your understanding of AT&T's business and the specific needs of this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
ATS Keywords: Marketing strategy, campaign management, customer segmentation, A/B testing, integrated marketing, consumer-facing channels, cross-team collaboration, problem-solving, presentation skills
ASSUMPTION: The application process for this role is likely to be competitive, given AT&T's status as a large and well-known corporation. Applicants should be prepared to demonstrate their relevant experience and skills in detail.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Connect with confidence
- Act with integrity
- Innovate with purpose
- Win as one team
Work Style:
- Collaborative and team-oriented
- Fast-paced and results-driven
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful marketing campaigns?
- Am I comfortable working in a fast-paced, collaborative environment with a strong focus on teamwork?
- Do I have strong presentation skills and the ability to communicate effectively with various stakeholders?
ASSUMPTION: AT&T values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines
- The role involves a high degree of collaboration and may require working with multiple teams and stakeholders
- The telecommunications industry is highly competitive, and the role may require frequent adaptation to changing market conditions
- The role may require travel to other AT&T offices or customer sites
ASSUMPTION: The potential challenges of this role are largely outweighed by the opportunities for growth and development within a large and well-established corporation.
📈 Similar Roles Comparison
- Compared to other Lead Product Marketing roles, this position offers a competitive salary range and comprehensive benefits package
- AT&T's large size and global presence offer numerous opportunities for career growth and development
- This role is focused on the telecommunications industry, which has unique challenges and opportunities compared to other industries
ASSUMPTION: The specific details of this role may vary depending on the company's strategic priorities and the individual's unique skills and experiences.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new wireless or broadband product
- Conducting customer segmentation analysis to inform targeted marketing strategies
- Managing a team of marketing professionals to execute a large-scale marketing event or conference
ASSUMPTION: The specific projects in this role may vary depending on the company's strategic priorities and the individual's unique skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for AT&T's wireless and broadband businesses?
- What opportunities are there for growth and development within the marketing organization?
- How does AT&T support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: The interview process for this role is likely to be comprehensive and may involve multiple rounds of interviews with different stakeholders.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with campaign management, customer segmentation, and A/B testing in your resume
- Tailor your cover letter to demonstrate your understanding of AT&T's business and the specific needs of this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
