📌 Core Information
🔹 Job Title: Lead Product Marketing
🔹 Company: AT&T
🔹 Location: Dallas, TX or El Segundo, CA
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (minimum 5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Serving as the Product Technology Lead for AT&T’s personalization tools with a focus on AI and Generative AI integration
- Driving MarTech development and delivery of AI-powered personalization capabilities at scale
- Collaborating with Marketing, Technology, and Data Science teams to boost revenue, customer loyalty, and market share
- Leading innovation through advanced AI/ML techniques and staying current on emerging technologies and trends
ASSUMPTION: This role requires a high level of technical expertise in AI and machine learning, as well as strong collaboration and leadership skills to drive cross-functional initiatives.
📋 Key Responsibilities
✅ Own the full product lifecycle of personalization tools enhanced by AI and Gen AI technologies, defining vision and roadmap
✅ Develop and maintain detailed technical product requirements, user stories, and acceptance criteria for engineering and data science teams
✅ Collaborate with AI and data science teams to embed advanced machine learning models and generative AI capabilities into personalization platforms
✅ Act as a key liaison between Technology, AI/Data Science, and Marketing teams, leading agile development processes and ensuring alignment on AI personalization initiatives
✅ Stay current on emerging AI/Gen AI technologies, tools, and industry trends, evaluating and recommending new AI capabilities to maintain competitive advantage in personalization
✅ Address ethical considerations, data privacy, and compliance issues related to AI-driven personalization, ensuring solutions adhere to company policies and regulatory requirements
ASSUMPTION: This role involves a high degree of technical complexity and requires strong collaboration and communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science, Engineering, Data Science, Marketing, or a related field; advanced degree preferred.
Experience: 5-7+ years of product ownership or management experience focused on personalization, marketing technology, or AI-powered platforms.
Required Skills:
- Expertise in AI and generative AI technologies applied to marketing personalization
- Familiarity with machine learning frameworks and natural language generation
- Proven ability to document technical product requirements, user stories, and acceptance criteria
- Strong collaboration experience with engineering, AI/Data Science, and marketing teams
- Proficiency with Best in Class Marketing Technology Platforms (e.g., Adobe CDP, Target, Pega, Journey Orchestration)
- Excellent communication and leadership skills with a strategic mindset
- Experience managing complex projects in agile environments
- Knowledge of data privacy, ethical AI practices, and regulatory compliance related to customer data
- Knowledge of customer relationship management (CRM) systems and web/digital personalization
- Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR)
Preferred Skills:
- Innovative: Creative thinker who proactively identifies and solves problems
ASSUMPTION: This role requires a high level of technical expertise and experience in AI and marketing technology, as well as strong collaboration and leadership skills to drive cross-functional initiatives.
💰 Compensation & Benefits
Salary Range: $143,800 - $215,800 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: AT&T was founded in 1982, following the breakup of the Bell System
Company Description:
- AT&T is a global leader in communications and technology, providing wireless, broadband, and entertainment services to millions of customers worldwide
- The company is committed to driving innovation and providing exceptional customer experiences through its network, products, services, and people
- AT&T offers a dynamic and supportive work environment, empowering employees to make a real impact and enjoy a diverse and inclusive culture
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established company in the telecommunications industry, offering a wide range of services and a diverse range of career opportunities.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Vice President of Product Marketing and collaborates with cross-functional teams, including Marketing, Technology, and Data Science
Work Arrangement: On-site, with a minimum of 5 days per week required in the office
Growth Opportunities:
- Potential career progression into senior leadership roles within the Product Marketing or Technology teams
- Opportunities to work on high-impact projects and drive innovation in AI-powered personalization
- Access to professional development and training opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth opportunities for candidates with strong technical skills and a passion for driving innovation in AI-powered personalization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Dallas, TX or El Segundo, CA
Geographic Context:
- Dallas, TX: A vibrant city with a diverse population, offering a mix of urban and suburban living options, and a thriving arts and culture scene
- El Segundo, CA: A coastal city near Los Angeles, with a mild Mediterranean climate, beach access, and a strong sense of community
Work Schedule: Standard business hours, with flexibility for remote work on occasion
ASSUMPTION: Both office locations offer a dynamic and engaging work environment, with access to a wide range of amenities and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with a member of the Product Marketing team
- On-site interview with the hiring manager and other team members
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Technical expertise in AI and marketing technology
- Collaboration and leadership skills
- Strategic thinking and problem-solving abilities
- Alignment with AT&T's company values and culture
Application Tips:
- Highlight relevant AI and marketing technology experience and achievements in your resume
- Prepare for technical interview questions by brushing up on your knowledge of AI and machine learning frameworks, as well as your understanding of marketing technology platforms
- Demonstrate your strategic thinking and problem-solving skills in your cover letter by addressing a specific challenge faced by AT&T and outlining your approach to solving it
ATS Keywords: AI, Generative AI, Marketing Technology, Product Ownership, Agile Development, Machine Learning, Personalization, Collaboration, Leadership
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- AI and machine learning frameworks (e.g., TensorFlow, PyTorch)
- Marketing technology platforms (e.g., Adobe CDP, Target, Pega, Journey Orchestration)
- Agile development tools (e.g., JIRA, Asana)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: AT&T encourages creativity and continuous learning, empowering employees to drive change and make a real impact
- Integrity: The company values honesty, transparency, and ethical decision-making in all aspects of its business
- Diversity: AT&T fosters a diverse and inclusive work environment, where employees are valued for their unique perspectives and experiences
Work Style:
- Collaborative: This role requires strong collaboration and communication skills to work effectively with cross-functional teams
- Agile: AT&T operates in an agile environment, with a focus on continuous improvement and adaptation to change
- Strategic: The company values strategic thinking and problem-solving, with a focus on driving long-term growth and success
Self-Assessment Questions:
- Do you have a proven track record of driving innovation through advanced AI/ML techniques in a marketing context?
- Are you comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams to deliver results?
- Do you possess strong communication and leadership skills, with the ability to influence and inspire others to achieve common goals?
ASSUMPTION: AT&T values candidates who are passionate about driving innovation, collaborating effectively with others, and demonstrating a strong commitment to the company's values and mission.
⚠️ Potential Challenges
- Managing complex projects and competing priorities in a fast-paced, agile environment
- Navigating a large, matrixed organization with multiple stakeholders and competing interests
- Keeping up with the latest AI and marketing technology trends and tools, and integrating them into AT&T's personalization ecosystem
- Addressing ethical considerations, data privacy, and compliance issues related to AI-driven personalization
ASSUMPTION: These challenges require strong technical expertise, strategic thinking, and effective collaboration and communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on AI and generative AI integration for personalization, requiring a high level of technical expertise in these areas
- Industry-specific context: The telecommunications industry is highly competitive, with a strong focus on innovation and customer experience
- Career path comparison: This role offers significant growth opportunities for candidates with strong technical skills and a passion for driving innovation in AI-powered personalization
ASSUMPTION: This role is unique in its focus on AI and generative AI integration for personalization, requiring a high level of technical expertise and strategic thinking to succeed.
📝 Sample Projects
- Developing and implementing a predictive offer decisioning engine using advanced machine learning algorithms to optimize customer acquisition and retention
- Creating a dynamic content generation system using natural language generation techniques to personalize customer interactions across multiple channels
- Building a real-time customer interaction optimization platform using AI-driven analytics and automation to enhance the customer experience
ASSUMPTION: These projects demonstrate the technical complexity and strategic importance of the AI-powered personalization initiatives required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AI and generative AI integration within AT&T's personalization ecosystem, and how this role will drive further adoption and innovation in these areas?
- How does the Product Marketing team collaborate with cross-functional stakeholders, including Marketing, Technology, and Data Science, to drive alignment and success on AI personalization initiatives?
- What are the key challenges and opportunities facing AT&T's personalization efforts in the next 1-3 years, and how does this role contribute to addressing them?
- How does AT&T support the professional development and growth of its employees, particularly those in technical roles focused on AI and marketing technology?
- What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that effort?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and AT&T's broader personalization strategy, as well as a commitment to driving innovation and success in this area.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant AI and marketing technology experience and achievements
- Write a cover letter addressing a specific challenge faced by AT&T and outlining your approach to solving it, demonstrating your strategic thinking and problem-solving skills
- Prepare for technical interview questions by brushing up on your knowledge of AI and machine learning frameworks, as well as your understanding of marketing technology platforms
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
