Lead - Product Marketing Manager

📌 Core Information

🔹 Job Title: Lead - Product Marketing Manager

🔹 Company: Sprinto

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Remote

🔹 Category: Product Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Sprinto's platform and new product offerings
• Crafting clear, compelling, and differentiated messaging that resonates with multiple buyer personas
• Building high-impact sales assets to empower revenue teams and drive pipeline growth
• Conducting primary market analysis and driving category-defining insights to inform product and business strategy
• Collaborating cross-functionally with Product, Sales, Demand Generation, and Customer Success teams

ASSUMPTION: This role requires a high agency Product Marketing Manager to drive impact at scale, positioning Sprinto as an industry leader and moving markets in its favor.

📋 Key Responsibilities

✅ Execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue

✅ Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives

✅ Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals

✅ Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy

✅ Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation

✅ Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy

✅ Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts

ASSUMPTION: The role requires a strong focus on customer-centric positioning, market and competitive intelligence, and thought leadership to drive brand elevation and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products/features, sales enablement, and influencing market direction

Required Skills:

• Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging
• Deep understanding of GTM motions, including launch motion, competitive differentiation, and persona-driven positioning
• A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets
• Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue
• Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams

Preferred Skills:

• Experience in the information security or compliance industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of go-to-market strategies will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 LPA (Estimated, based on experience level and industry standards for similar roles in India)

Benefits:

• Remote First Policy
• 5 Days Working With Flexi Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy

Working Hours: Full-time (40 hours/week), with flexible hours and a 5-day workweek

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in India. Actual compensation will be determined based on qualifications, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on automating information security compliance for fast-growing SaaS companies

Company Size: 201-500 employees (Mid-sized, with a growing and dynamic work environment)

Founded: 2020 (Relatively new, with a strong focus on innovation and growth)

Company Description:

• Sprinto automates information security compliance and privacy laws for fast-growing SaaS companies
• Helps obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily
• Rated 4.8 🌟 on G2, with a strong focus on customer success and satisfaction

Company Specialties:

• Information Security Compliance
• Privacy Laws
• SaaS Companies

Company Website: https://www.sprinto.com

ASSUMPTION: Sprinto is a fast-growing company with a strong focus on innovation and customer success, making it an attractive place for ambitious professionals looking to make an impact in the information security compliance space.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements and role responsibilities)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product, Sales, Demand Generation, and Customer Success

Work Arrangement: Remote (Global), with a 5-day workweek and flexible hours

Growth Opportunities:

• Potential career progression into senior leadership roles within the marketing department
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a dynamic and innovative work environment, with a strong focus on learning and development

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Sprinto's business and career advancement.

🌍 Location & Work Environment

Office Type: Remote (Global), with no physical office requirement

Office Location(s): San Francisco, California, USA and Bangalore, Karnataka, India

Geographic Context:

• Bangalore, India: A major tech hub with a thriving startup ecosystem, offering a vibrant and multicultural work environment
• San Francisco, California, USA: A global tech capital, providing access to a diverse talent pool and international business opportunities

Work Schedule: Full-time (40 hours/week), with flexible hours and a 5-day workweek

ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also providing access to a global talent pool and diverse perspectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the hiring manager or a team member
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Product marketing skills and experience
• Strategic thinking and problem-solving abilities
• Communication and storytelling skills
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of your go-to-market strategies, messaging, and sales enablement materials
• Be ready to discuss your understanding of the information security compliance industry and Sprinto's value proposition

ATS Keywords: Product Marketing, Go-to-Market, Messaging, Sales Enablement, Market Intelligence, Competitive Research, Thought Leadership, Brand Elevation, Customer-Centric Positioning, Cross-functional Collaboration, Data-driven Mindset, Storytelling, Strategic Thinking, B2B SaaS, Revenue Generation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' product marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should be comfortable working with marketing automation, project management, data analysis, and design tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Strong focus on learning and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong customer focus and a growth mindset?
• Are you able to collaborate effectively with cross-functional teams?

ASSUMPTION: Sprinto values innovation, customer-centricity, collaboration, integrity, and a growth mindset. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Working with complex technical information and turning it into engaging marketing content
• Collaborating effectively with cross-functional teams, including Product, Sales, Demand Generation, and Customer Success
• Adapting to a remote work environment and managing time effectively

ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents challenges that require strong time management, communication, and collaboration skills.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a strong emphasis on go-to-market strategies, market intelligence, and competitive research
• In the information security compliance industry, this role requires a deep understanding of compliance processes and regulations, as well as the ability to translate complex technical information into engaging marketing content
• Career progression in this role may lead to senior leadership positions within the marketing department, with the potential to drive significant business growth and impact

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a strong focus on go-to-market strategies, market intelligence, and competitive research in the information security compliance industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new product offering, including messaging, sales enablement materials, and launch plan
• Conducting primary market research to identify trends and insights in the information security compliance industry
• Creating thought leadership content, such as blog posts, whitepapers, or webinars, to elevate Sprinto's brand and establish the company as a go-to authority in compliance automation

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Lead Product Marketing Manager role, with a focus on go-to-market strategies, market intelligence, and thought leadership.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Sprinto's platform and how this role will contribute to its evolution?
• How does Sprinto differentiate itself from competitors in the information security compliance space, and how can this role drive that differentiation?
• Can you provide examples of how Sprinto has successfully launched new product offerings, and what role did product marketing play in those launches?
• How does Sprinto support the professional growth and development of its employees, particularly in the marketing department?
• Can you describe the work environment and culture at Sprinto, and how does this role fit into the broader organization?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the work environment, enabling them to make informed decisions about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of your go-to-market strategies, messaging, and sales enablement materials
• Be ready to discuss your understanding of the information security compliance industry and Sprinto's value proposition
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.