📌 Core Information
🔹 Job Title: Lead Product Marketing Manager
🔹 Company: Printful
🔹 Location: Barcelona, Spain (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Riga, Latvia; Tallinn, Estonia; Barcelona, Spain)
🚀 Job Overview
Key aspects of this role include:
- Leading a team responsible for driving go-to-market and growth strategies
- Collaborating with cross-functional teams (product, supply, sales, acquisitions)
- Identifying growth opportunities and promoting user insights
- Managing junior team members and reporting on initiative performance
ASSUMPTION: This role involves working across Printful and Printify platforms, requiring strong collaboration and adaptability skills.
📋 Key Responsibilities
✅ Work closely with cross-functional teams on go-to-market and growth strategies for different features and product areas
✅ Drive marketing plans and campaigns across sales, success, and acquisitions
✅ Report on Product Marketing initiatives performance, being accountable for results and impact
✅ Stay informed of industry trends and competitive landscape
✅ Identify key growth drivers and blockers, generating actionable user insights through data analysis, surveys, and collaborative research
✅ Proactively look for ways to improve FYUL’s offering
✅ Manage more junior team members, being responsible for their output and career development
ASSUMPTION: This role may require occasional travel to company offices for team meetings and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: +4 years in Product Marketing, Marketing Strategy, or related field within a software company (preferred)
Required Skills:
- Experience collaborating with product managers in shaping new features and launching them to market
- Strong project management skills
- Problem-solving and data-driven mindset
- Ability to work independently, proactively, and with a get-things-done attitude
- Ability to prioritize effectively and influence without authority
- Good understanding of marketing performance indicators
Preferred Skills:
- Experience with user research
- Fluency in English and Spanish
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is expected for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Flexible working hours (start your day as late as 11 a.m.)
- Health insurance
- Mentorship, internal meetups, and hackathons
- Exciting team-building events and parties
- Free and healthy lunch if working from the Riga office
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Printful and Printify operate in the competitive on-demand printing and e-commerce spaces, offering print-on-demand services and drop shipping solutions.
Company Size: Printful has 1,001-5,000 employees, with a global presence and a merged entity with Printify.
Founded: Printful was founded in 2013, with Printify established in 2015. The merger occurred in November 2024.
Company Description:
- Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses.
- Both Printful and Printify are pioneering production-on-demand companies with a global customer base.
- Printify connects e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe, while Printful has built world-class in-house production facilities.
Company Specialties:
- Print on demand
- Sublimation printing
- Direct to garment printing
- E-commerce and warehousing
Company Website: printful.com
ASSUMPTION: The merged entity of Printful and Printify offers a unique opportunity for growth and innovation in the on-demand printing and e-commerce spaces.
📊 Role Analysis
Career Level: Mid to Senior-level role, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Product Marketing and oversees junior team members
Work Arrangement: Remote OK, with the option to work from company offices in Riga, Tallinn, or Barcelona
Growth Opportunities:
- Potential to lead and grow the Product Marketing team
- Career progression within the merged entity of Printful and Printify
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential, given the merged entity's global presence and expanding customer base.
🌍 Location & Work Environment
Office Type: Modern and welcoming offices in Riga, Tallinn, and Barcelona
Office Location(s): Riga, Latvia; Tallinn, Estonia; Barcelona, Spain
Geographic Context:
- Riga, Latvia: Known for its rich history, vibrant culture, and affordable cost of living
- Tallinn, Estonia: A tech hub with a high quality of life and strong digital infrastructure
- Barcelona, Spain: A bustling city with a Mediterranean climate, rich culture, and numerous attractions
Work Schedule: Flexible working hours, with the option to start the day as late as 11 a.m.
ASSUMPTION: The remote work option and flexible hours provide a good work-life balance, while the company offices offer collaborative and engaging work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Problem-solving skills and data-driven mindset
- Collaboration and communication abilities
- Understanding of marketing performance indicators
- Leadership and team management skills
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your motivation and fit for the position
- Be ready to discuss your approach to growth strategies, user insights, and team management
ATS Keywords: Product Marketing, E-commerce, Growth Strategies, User Insights, Team Management, Marketing Performance Indicators
ASSUMPTION: The interview process may vary depending on the hiring manager and the specific needs of the team.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in marketing tools and software is expected for this role, with specific tools and technologies potentially varying based on the team's preferences and needs.
👔 Cultural Fit Considerations
Company Values:
- Respect and inclusion
- Continuous learning and high work ethic
- Fun and collaboration
Work Style:
- Remote work and flexible hours
- Cross-functional collaboration and teamwork
- Data-driven decision-making and problem-solving
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with diverse teams?
- Are you comfortable working independently and proactively driving growth strategies?
- Do you have strong leadership skills and enjoy mentoring and developing junior team members?
ASSUMPTION: A strong cultural fit for this role involves being adaptable, collaborative, and proactive, with a growth mindset and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing a remote team with members in different time zones
- Balancing multiple projects and priorities
- Adapting to the merged entity's unique work environment and culture
- Keeping up with industry trends and competitive landscape
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from traditional Product Marketing Manager positions in its focus on driving growth strategies across two merged platforms (Printful and Printify)
- Industry-specific context: On-demand printing and e-commerce spaces
- Career path comparison: Potential for growth and leadership opportunities within the merged entity
ASSUMPTION: This role offers unique growth and leadership opportunities, given the merged entity's global presence and expanding customer base.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Conducting user research to identify growth opportunities and user pain points
- Managing a team to create and implement a marketing campaign for an upcoming product launch
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the merged entity of Printful and Printify support the growth and success of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach user research and data-driven decision-making?
- What opportunities are there for professional development and growth within the merged entity?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your motivation and fit for the position
- Be ready to discuss your approach to growth strategies, user insights, and team management during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
