📌 Core Information
🔹 Job Title: Lead Product Marketing Manager, App Advertising
🔹 Company: Pinterest
🔹 Location: San Francisco, CA, US (Remote)
🔹 Job Type: Full-time, Hybrid (1-2 times/quarter in-office)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (Anywhere in the United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new and existing app advertising products
- Creating compelling product positioning, messaging, and value propositions
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to drive product launches and feature adoption
- Representing the voice of the customer to influence product development
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the app advertising ecosystem to drive success in a dynamic and competitive market.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new and existing app advertising products
✅ Create compelling product positioning, messaging, and value propositions that resonate with advertisers
✅ Conduct market research and competitive analysis to identify trends and opportunities in the app advertising space
✅ Collaborate with sales teams to develop sales enablement materials and training
✅ Assess the capabilities and value proposition of our app advertising solutions through strategic, qualitative, and quantitative analysis
✅ Work with product teams to translate product roadmaps into effective marketing plans
✅ Drive product launches and feature adoption through impactful campaigns and communications
✅ Represent the voice of the customer, providing insights to product and engineering teams
ASSUMPTION: This role requires a high degree of collaboration, strategic thinking, and data-driven decision making to succeed in a fast-paced, ever-evolving market.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or equivalent experience
Experience: 7+ years of experience in product marketing, with a focus on app advertising or app measurement
Required Skills:
- Expertise in developing and executing go-to-market strategies for B2B or advertising products
- Strong understanding of the app advertising ecosystem and its key players
- Proven ability to create compelling product messaging and positioning
- Experience working cross-functionally with product, sales, and marketing teams
- Excellent communication, presentation, and writing skills
- Data-driven approach to decision-making and performance measurement
Preferred Skills:
- Experience with app advertising platforms or measurement tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's primary language.
💰 Compensation & Benefits
Salary Range: $141,502 - $291,328 USD per year (based on Pinterest's provided range)
Benefits:
Working Hours: Full-time, with 1-2 days in-office per quarter
ASSUMPTION: The salary range provided is for US-based applicants only. Benefits may vary based on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on visual inspiration and discovery
Company Size: 1,001-5,000 employees, offering a large-scale environment with diverse opportunities
Founded: 2010, with over a decade of experience in the market
Company Description:
- Pinterest's mission is to bring everyone the inspiration to create a life they love
- A visual discovery engine that allows users to search, save, and shop for ideas
- 482 million monthly active users worldwide, making it a global platform
Company Specialties:
- Visual search and discovery
- Social media and content sharing
- E-commerce and shopping
Company Website: https://www.pinterest.com/
ASSUMPTION: Pinterest's large user base and global presence offer significant opportunities for impact and growth in this role.
📊 Role Analysis
Career Level: Mid to Senior-level, with the potential for growth and leadership opportunities
Reporting Structure: This role is likely to report directly to the Head of Product Marketing or a similar leadership position
Work Arrangement: Hybrid, with 1-2 days in-office per quarter, offering flexibility and work-life balance
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to expand responsibilities based on performance and company growth
- Chance to work on high-impact projects and influence the company's app advertising strategy
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact on Pinterest's app advertising business.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work-from-home policy
Office Location(s): San Francisco, CA, US (with the option to work remotely)
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The Bay Area offers a diverse range of cultural, recreational, and culinary experiences
- The remote work option allows for greater flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work arrangement and remote work option provide a balance between collaboration and flexibility, catering to various work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and situational interviews
- Case study or project presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Communication and presentation skills
- Market research and competitive analysis
- Cross-functional collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in app advertising, product marketing, and go-to-market strategies
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions, focusing on your ability to drive product launches and feature adoption
- Demonstrate your understanding of Pinterest's mission and app advertising business during the interview
ATS Keywords: App Advertising, Product Marketing, Go-to-Market Strategies, Market Research, Competitive Analysis, Sales Enablement, Product Positioning, Messaging, Communication, Collaboration, Data-driven Decision Making, Quantitative Analysis, Qualitative Analysis, Presentation Skills, Writing Skills, Cross-functional Teamwork
ASSUMPTION: Pinterest's application process is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, communication skills, and relevant experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Pinterest's tech stack and the candidate's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Inspire creativity and bring people together
- Put people first
- Be a force for good in the world
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to drive decision-making?
- Can you adapt to change and pivot strategies as needed?
ASSUMPTION: Pinterest values candidates who are passionate about their mission, data-driven, and able to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and ever-evolving app advertising landscape
- Adapting to changes in product roadmaps and market conditions
- Ensuring consistent and compelling messaging across various channels and audiences
ASSUMPTION: This role may present challenges related to stakeholder management, adaptability, and staying current in a dynamic market.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on app advertising and driving adoption of app advertising solutions
- Industry-specific context: Pinterest's unique platform and user base offer distinct opportunities and challenges compared to other companies in the visual discovery and social media spaces
- Career path comparison: This role can serve as a stepping stone to leadership positions in product marketing or other related fields
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on app advertising and Pinterest's unique platform make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new app advertising product, including market research, competitive analysis, and messaging framework
- Conducting a comprehensive analysis of Pinterest's app advertising capabilities and identifying opportunities for improvement and growth
- Collaborating with cross-functional teams to launch a major app advertising feature, including sales enablement materials and training
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to drive significant impact on Pinterest's app advertising business.
❓ Key Questions to Ask During Interview
- Can you describe the current app advertising product roadmap and how this role will contribute to its success?
- How does this role collaborate with other teams, such as product, sales, and engineering?
- What are the most significant challenges facing Pinterest's app advertising business, and how can this role help address them?
- What opportunities exist for growth and leadership within the product marketing team or related fields?
- How does Pinterest support work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These interview questions aim to provide insight into the role's strategic focus, cross-functional collaboration, and growth opportunities, as well as Pinterest's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in app advertising, product marketing, and go-to-market strategies
- Prepare for behavioral and situational interview questions, focusing on your ability to drive product launches and feature adoption
- Demonstrate your understanding of Pinterest's mission and app advertising business during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
