📌 Core Information
🔹 Job Title: Lead Product Marketing Manager
🔹 Company: Deputy
🔹 Location: Remote - United States
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Deputy’s products
- Collaborating cross-functionally with Product, Sales, Customer Success, and Demand Generation teams
- Defining product positioning, messaging, and value propositions
- Conducting market research and competitive analysis
- Enabling sales teams with tools and resources to drive revenue growth
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a dynamic, cross-functional environment. Familiarity with the SaaS industry and enterprise/mid-market buyers is essential.
📋 Key Responsibilities
✅ Own the go-to-market strategy and execution for an assigned product or feature
✅ Contribute to key company initiatives, including two major product lines
✅ Partner with Product Management to define launch plans, readiness checklists, and success metrics
✅ Lead the development of product messaging, positioning, and integrated campaign narratives
✅ Build and execute launch and marketing plans, aligning channels, timing, and budget to support revenue targets
✅ Craft audience-specific messaging and create assets such as presentations, customer stories, blogs, and videos
✅ Collaborate with customer, partner, and demand marketing teams to integrate messaging into acquisition, adoption, and retention programs
✅ Tailor messaging and content to different buyer personas and decision-makers
✅ Conduct and support competitive research to drive differentiated positioning
✅ Partner with Product and Brand teams to ensure messaging reflects Deputy’s broader narrative
✅ Serve as the primary link between Product Marketing and Product for your product area
✅ Align with Product Operations, Sales, Customer Success, and Product on timelines, enablement, and launch feedback
✅ Use customer, market, and product insights to influence roadmap priorities
✅ Create and maintain sales enablement materials, including battlecards, pitch decks, and FAQs
✅ Support Sales enablement and onboarding for new product features and value propositions
✅ Gather feedback from the field to continually refine messaging and tools
✅ Monitor product adoption and usage metrics post-launch
✅ Leverage performance data and field insights to improve GTM execution
✅ Continuously optimize messaging and campaigns based on results and testing
ASSUMPTION: This role involves a high degree of cross-functional collaboration and influencing stakeholders. Success requires strong communication, project management, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in Product Marketing, with at least 2+ years in a senior IC capacity at a B2B SaaS company
Required Skills:
- Proven success working in late-stage or growth-stage SaaS environments
- Deep understanding of enterprise and mid-market SaaS buyers
- Demonstrated ability to craft and execute GTM strategies
- Strong experience in positioning, messaging, and storytelling
- Led or closely partnered on competitive intelligence, market research, and win/loss analysis
- Experience enabling global sales teams with playbooks, collateral, pitch decks, objection handling, and ROI tools
- Comfortable leading cross-functional pods with Product, Sales, RevOps, and Customer Success
- Excellent written and verbal communication skills
Preferred Skills:
- Hands-on experience with marketing stack tools such as Salesforce, HubSpot/Marketo, Gong, and Pendo/Heap
- Familiarity with Deputy’s products and industry
ASSUMPTION: Candidates with experience in similar roles at comparable SaaS companies will have a strong foundation for success in this position.
💰 Compensation & Benefits
Salary Range: $131,200 - $170,100 a year
Benefits:
- Ownership in the company via Share Options
- Company match 401k plan
- Comprehensive health benefits
- Commuter reimbursement program
- Flexible remote-first work policy
- Company wide development and coaching
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is inclusive of base salary and may not include potential incentive programs, such as individual or organizational performance bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Deputy is a global SaaS remote-first workforce management company, serving over 1.5 million workers and 375,000 workplaces across 100+ countries. They focus on improving the world of work for hourly workers, with a mission to transform the frontline.
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: 2008, with over 15 years of experience in the workforce management industry.
Company Description:
- Deputy is the ultimate, all-in-one workforce management solution for employee scheduling, timesheets, tasking, and communication.
- They offer intelligent scheduling, integration with payroll, compliance, culture, growth, workplace communication, task management, time and attendance, and more.
- Deputy has been recognized as the Best Overall Employee Scheduling Software and Best Employee Time Tracking App for Labor Law Compliance by Forbes Advisor, and won TrustRadius’ Top Rated Awards for Best Rated Software, Best Value for Price, and Best Feature Set.
Company Specialties:
- Intelligent Scheduling
- Integration with Payroll
- Compliance
- Culture
- Growth
- Workplace Communication
- Task Management
- Time and Attendance
- SAAS
- Customer Experience
- Shift Scheduling
- Feedback
- Employee Experience
- Hiring
- Document Management
- Mobile Training
- PTO & Time Off Requests
- Interviewing
- and Demand Forecasting
Company Website: https://www.deputy.com/
ASSUMPTION: Deputy’s focus on hourly workers and frontline transformation sets it apart in the workforce management industry.
📊 Role Analysis
Career Level: This role is a senior individual contributor position, reporting directly to the VP of Product Marketing.
Reporting Structure: The Lead Product Marketing Manager will collaborate closely with Product, Sales, Customer Success, Demand Generation, and other cross-functional teams.
Work Arrangement: This is a remote-first role, with the flexibility to work from anywhere in the United States.
Growth Opportunities:
- As Deputy continues to grow and expand its product offerings, there will be opportunities for the Lead Product Marketing Manager to take on more responsibility and advance their career.
- This role provides exposure to various aspects of product marketing, enabling the incumbent to develop a broad skill set and gain experience in multiple areas.
- Deputy’s commitment to employee development and coaching provides opportunities for professional growth and learning.
ASSUMPTION: The remote-first work arrangement offers flexibility and work-life balance, while also providing opportunities for growth and collaboration with a global team.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A
Geographic Context:
- The United States is a large and diverse market, with various regional nuances that may impact product positioning and messaging.
- Deputy’s remote-first culture allows for a flexible work environment, with the ability to work from any location within the United States.
- The company has hubs in Sydney, Melbourne, San Francisco, and London, providing opportunities for collaboration with international teams.
Work Schedule: Full-time, with a flexible work arrangement that accommodates various time zones and work styles.
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interview with the hiring manager
- Case study or project presentation, followed by Q&A with cross-functional stakeholders
- Final interview with the VP of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Product marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Deputy’s products, industry, and competition to showcase your understanding of the market landscape
- Practice common interview questions and be prepared to discuss your thought process and approach to product marketing challenges
ATS Keywords: Go-to-market strategy, product marketing, SaaS, enterprise buyers, messaging, positioning, competitive intelligence, sales enablement, cross-functional collaboration
ASSUMPTION: Deputy’s interview process is designed to assess candidates’ strategic thinking, communication skills, and product marketing expertise, as well as their cultural fit with the company’s remote-first, collaborative work environment.
🛠️ Tools & Technologies
- Salesforce
- HubSpot/Marketo
- Gong
- Pendo/Heap
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Growth-focused
- Inclusive
Work Style:
- Remote-first and flexible work arrangements
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Results-oriented and accountable
Self-Assessment Questions:
- How do you ensure that your product messaging resonates with diverse buyer personas and decision-makers?
- How do you balance the need for strategic, long-term planning with the ability to pivot and adapt to changing market conditions?
- How do you effectively collaborate with cross-functional teams to drive revenue growth and product adoption?
ASSUMPTION: Deputy’s remote-first, customer-centric, and collaborative work environment requires strong communication, time management, and teamwork skills, as well as a growth mindset and results-oriented approach.
⚠️ Potential Challenges
- Managing multiple product lines and prioritizing resources effectively
- Balancing strategic, long-term planning with tactical, day-to-day execution
- Collaborating with global teams across various time zones
- Keeping up with the fast-paced, ever-evolving SaaS industry
ASSUMPTION: These challenges can be mitigated by strong project management, communication, and time management skills, as well as a deep understanding of Deputy’s products and market landscape.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position requires a higher level of strategic thinking and cross-functional collaboration
- Deputy’s focus on hourly workers and frontline transformation sets it apart from other workforce management companies
- This role offers opportunities for career growth and development within a mid-sized, remote-first company
ASSUMPTION: Candidates should consider their career goals, work style preferences, and industry focus when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including positioning, messaging, and launch plan
- Conducting competitive analysis and market research to inform product differentiation and value proposition
- Creating sales enablement materials, such as battlecards, pitch decks, and FAQs, to support revenue growth
- Monitoring product adoption and usage metrics post-launch, and optimizing messaging and campaigns based on results
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and data-driven nature of the Lead Product Marketing Manager role at Deputy.
❓ Key Questions to Ask During Interview
- How does Deputy support the professional development and growth of its Product Marketing team members?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does Deputy approach collaboration and decision-making across its remote-first, global teams?
- What are the most significant challenges facing the Product Marketing team in the coming year, and how can this role help address them?
- How does Deputy’s compensation and benefits package compare to industry standards for similar roles?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research Deputy’s products, industry, and competition to showcase your understanding of the market landscape
- Practice common interview questions and be prepared to discuss your thought process and approach to product marketing challenges
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
