📌 Core Information
🔹 Job Title: Lead Product Marketing Manager
🔹 Company: Benepass
🔹 Location: New York, NY (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Human Resources Services
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving Benepass' core positioning across products, personas, and industries
- Translating complex product capabilities into compelling, benefit-led narratives
- Building pitch decks, battlecards, talk tracks, and case studies to enable go-to-market teams
- Conducting buyer research, persona development, and competitive analysis to shape roadmap and campaigns
ASSUMPTION: This role requires a strong understanding of sales processes and enablement best practices, as well as excellent communication and presentation skills.
📋 Key Responsibilities
✅ Define and evolve Benepass' core positioning across products, personas, and industries
✅ Translate complex product capabilities into compelling, benefit-led narratives
✅ Own messaging consistency across all customer-facing assets
✅ Build pitch decks, battlecards, talk tracks, and case studies to enable go-to-market teams
✅ Partner with GTM teams (sales, alliances, BDRs, CS) to drive adoption of messaging
✅ Help influence deal cycles and win rates through strategic enablement
✅ Support new product and feature launches with GTM plans and collateral
✅ Conduct buyer research, persona development, and competitive analysis
✅ Partner with Marketing, Product, and Sales to shape roadmap and campaigns
ASSUMPTION: This role requires a high level of collaboration and cross-functional work, as well as the ability to thrive in a fast-paced, ambiguous startup environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech
Required Skills:
- Proven track record of developing successful go-to-market strategies
- Strong understanding of sales processes and enablement best practices
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, ambiguous startup environment
- Experience with employer benefits or HR technology (a plus)
Preferred Skills:
- Experience marketing to HR or benefits decision-makers
- Familiarity with employee benefits or fintech infrastructure
- Prior experience at a startup or in a fast-scaling environment
- People management or mentorship experience
ASSUMPTION: While not explicitly stated, experience in benefits tech, fintech, or infrastructure SaaS is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $190,000 per year
Benefits:
- 95% coverage of medical, dental, and vision
- $250 WFH setup
- $150/month cell phone + internet
- $100/month wellness
- No Meeting Wednesday
- Flexible PTO
Working Hours: 40 hours per week, with occasional travel required for company-wide on-site events
ASSUMPTION: The salary range provided is subject to change and may vary based on market comparables, interview performance, peer compensation, and years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, with a focus on employee benefits and non-salary compensation
Company Size: 51-200 employees, with a fast-growing and dynamic work environment
Founded: 2020, with a mission to help companies reimagine how they take care of their people
Company Description:
- Benepass is a platform to flexibly distribute benefits and non-salary compensation globally
- The company offers a card-first technology that gives employees a physical and virtual VISA card with all their benefits from their employer
- Benepass sees 85%+ engagement with their platform after 1 year
Company Specialties:
- Employee benefits and non-salary compensation
- Card-first technology for benefits distribution
- Flexible and customizable benefits plans
Company Website: getbenepass.com
ASSUMPTION: Benepass is a well-funded startup with a strong focus on growth and innovation in the employee benefits space.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow and shape the product marketing function
Reporting Structure: This role will report directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid, with 3 days required in the office (New York, NY)
Growth Opportunities:
- As the first dedicated Lead Product Marketing Manager, there is significant opportunity to build and shape the function
- Potential to mentor and grow a team over time
- Career growth opportunities within the marketing department and the company as a whole
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be in the office 3 days per week
Office Location(s): New York, NY (near Union Square) and Oakland, CA
Geographic Context:
- The New York office is located in the Union Square neighborhood, offering easy access to public transportation and various amenities
- The Oakland office is located in the Uptown District, with nearby restaurants, shops, and parks
- Both locations offer a dynamic and collaborative work environment
Work Schedule: Standard business hours, with occasional travel required for company-wide on-site events
ASSUMPTION: While this role is hybrid, preference will be given to candidates based in New York City who can go into the office 3x per week.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the CMO and/or other marketing team members
- Take-home assignment or case study presentation
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Cultural fit and alignment with Benepass' mission and values
- Problem-solving and strategic thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Be prepared to discuss your go-to-market strategy experience and how you've enabled sales teams in previous roles
- Showcase your ability to translate complex product capabilities into compelling narratives
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Communication, Presentation Skills, Storytelling, Buyer Research, Competitive Analysis, Cross-Functional Collaboration, HR Technology, Benefits Tech, Fast-Paced Environment, Mentorship, Positioning, Messaging
ASSUMPTION: Benepass uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Sales enablement tools (e.g., Showpad, Seismic, Highspot)
- Design and presentation tools (e.g., Canva, PowerPoint, Google Slides)
ASSUMPTION: While not explicitly stated, familiarity with relevant marketing, sales enablement, and design tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Benepass prioritizes understanding and meeting the needs of its customers
- Inclusive: The company values diversity and fosters an environment where everyone feels welcome and respected
- Innovative: Benepass encourages creativity, experimentation, and continuous learning
Work Style:
- Collaborative: Benepass values teamwork and cross-functional collaboration
- Agile: The company operates in a fast-paced and dynamic environment, requiring adaptability and flexibility
- Data-driven: Benepass uses data and analytics to inform decision-making and measure success
Self-Assessment Questions:
- Do you align with Benepass' customer-centric approach, and how have you demonstrated this in previous roles?
- How do you handle ambiguity and change in a fast-paced startup environment?
- Can you provide an example of a time when you successfully translated complex product capabilities into compelling narratives?
ASSUMPTION: Benepass values candidates who are passionate about their mission, align with their company values, and can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of sales processes and enablement best practices, which may be challenging for candidates without relevant experience
- The fast-paced and ambiguous startup environment may be overwhelming for candidates who prefer more structured and predictable work environments
- The role may require occasional travel, which could be challenging for candidates who prefer fully remote work arrangements
- The role is based in New York, NY, with a requirement to be in the office 3 days per week, which may be inconvenient for candidates who do not live nearby
ASSUMPTION: While Benepass offers a competitive salary and benefits package, the role may come with unique challenges that candidates should be aware of.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to build and shape the function from the ground up
- Unlike other benefits tech companies, Benepass focuses on flexible and customizable benefits plans, making this role distinct in the industry
- Career-wise, this role offers significant growth potential, as the company continues to expand and grow
ASSUMPTION: While this role shares similarities with other product marketing positions, it also offers unique opportunities and challenges that set it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and enablement materials
- Conducting buyer research and competitive analysis to inform product roadmap and marketing campaigns
- Creating a sales enablement toolkit, including pitch decks, battlecards, and case studies, to drive adoption of messaging
ASSUMPTION: These sample projects provide a sense of the types of initiatives the Lead Product Marketing Manager may be responsible for, but the specific projects will depend on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does Benepass measure the success of its product marketing efforts, and what metrics are most important for this role?
- What is the current state of Benepass' messaging and positioning, and what are the key priorities for the first 30, 60, and 90 days in this role?
- How does Benepass support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for the product marketing function, and how does this role fit into that vision?
- How does Benepass approach collaboration and communication with other departments, such as sales, product, and engineering?
ASSUMPTION: Asking these questions can help you better understand the role, the company's priorities, and the team dynamics, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare for your interviews by researching Benepass' mission, values, and products, and be ready to discuss your go-to-market strategy experience
- If asked to complete a take-home assignment or case study presentation, approach it as an opportunity to showcase your skills and thinking
- Follow up with the hiring manager after your interviews to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
