📌 Core Information
🔹 Job Title: Lead Product Marketing Manager
🔹 Company: DIRECTV
🔹 Location: El Segundo, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Entertainment
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Defining project scope and objectives
- Guiding cross-functional teams to deliver complex marketing campaigns
- Collaborating with technical and non-technical partners
- Managing multiple projects simultaneously
- Working in a fast-paced, dynamic environment
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment. It also involves managing complex projects with multiple stakeholders.
📋 Key Responsibilities
✅ Define project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables.
✅ Manage complex consumer and agent targeted marketing campaigns, working with technical and non-technical partners to bring strategy to life.
✅ Lead certain areas of responsibility in enterprise-wide IT enhancement projects to support marketing campaigns.
✅ Develop short-term and long-term marketing plans, strategic planning, and project delivery.
✅ Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe.
✅ Demonstrate strong problem-solving skills, good judgment, and the ability to articulate technical requirements through clear documentation.
✅ Communicate effectively with technical managers, application developers, and non-technical stakeholders and senior-level executives.
✅ Lead and motivate teams to achieve common goals, overcoming group roadblocks.
ASSUMPTION: This role requires a high level of leadership, communication, and project management skills. It also involves working with various teams and stakeholders, requiring strong collaboration and adaptability.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing or related field preferred.
Experience: 3 – 5+ years of marketing experience in the entertainment industry.
Required Skills:
- Project management
- Marketing strategy
- Cross-functional collaboration
- Problem-solving
- Leadership
- Communication
- Analytical skills
- Detail-oriented
- Self-directed
- Time management
- Technical understanding
- Conflict resolution
- Risk mitigation
- Presentation skills
- Microsoft Office proficiency
Preferred Skills:
- Experience with customer care systems
- Ability to analyze market data and reporting
- Confidence and experience presenting and interacting across all levels of management
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and skills may be considered in lieu of formal education. This role requires a strong background in marketing, particularly in the entertainment industry.
💰 Compensation & Benefits
Salary Range: DIRECTV WAGE ZONES: $105,830 - $192,050
Benefits:
- Competitive benefits package
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off
- Employee discounts on DIRECTV services
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is based on DIRECTV's wage zones and may vary depending on the location and labor market. Benefits are subject to change and may be based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment. DIRECTV is a leading provider of satellite television services, offering a wide range of content, including live sports, movies, and TV shows.
Company Size: 10,001+ employees. As a large company, DIRECTV offers numerous opportunities for career growth and development.
Founded: 1994. DIRECTV has a rich history in the entertainment industry and has evolved to offer streaming services in addition to satellite TV.
Company Description:
- At DIRECTV, we believe TV is meant to be enjoyed. Our mission is to deliver an entertainment experience above and beyond expectations and industry standards.
- We offer a wide range of content, including live sports, movies, and TV shows, and provide our customers with industry-leading video offerings.
- We never stop innovating and continue to embrace emerging technologies to enhance our products and services.
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- Local Sports
Company Website: direc.tv/about
ASSUMPTION: DIRECTV's focus on innovation and customer experience makes it an attractive employer for marketing professionals seeking to work for a dynamic and forward-thinking company.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and leadership skills.
Reporting Structure: The Lead Product Marketing Manager will report directly to the Senior Director of Product Marketing and will oversee a team of marketing professionals.
Work Arrangement: Remote solely. This role can be located anywhere in the United States and does not require regular on-site presence.
Growth Opportunities:
- Potential to lead larger marketing campaigns or teams as experience and performance grow.
- Opportunities to work on diverse projects and gain exposure to various aspects of the entertainment industry.
- Access to professional development and training opportunities through DIRECTV's learning and development programs.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Remote. This role does not require regular on-site presence, allowing for greater flexibility and work-life balance.
Office Location(s): El Segundo, California (headquarters); Castle Rock, Colorado; and New York, New York
Geographic Context:
- El Segundo is located in the South Bay region of Los Angeles County, California.
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.
- While this role is remote, the company maintains offices in various locations, allowing for potential in-person collaboration and networking opportunities.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement for this role provides greater flexibility and the ability to work from anywhere in the United States, making it an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a hiring manager
- In-depth behavioral and skills-based interviews
- Final round interview with senior leadership
- Background check (if required)
Key Assessment Areas:
- Marketing strategy and planning
- Project management and leadership skills
- Communication and presentation skills
- Technical understanding and problem-solving abilities
- Cultural fit and alignment with DIRECTV's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Be prepared to discuss specific marketing campaigns or projects you've led and the results you've achieved.
- Demonstrate your understanding of DIRECTV's products, services, and target audience.
- Showcase your ability to work effectively with cross-functional teams and stakeholders.
ATS Keywords: Product marketing, project management, marketing strategy, cross-functional collaboration, leadership, communication, entertainment industry, satellite TV, streaming TV, live sports
ASSUMPTION: DIRECTV's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the entertainment industry and a proven track record of delivering results.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Customer care systems (e.g., CRM, ticketing systems)
- Marketing automation tools (e.g., email marketing platforms, social media management tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do.
- Innovation: We continuously seek new ways to improve and stay ahead of the competition.
- Collaboration: We work together to achieve our goals and support each other's success.
- Integrity: We act with honesty and integrity in all our interactions.
- Excellence: We strive for excellence in everything we do and hold ourselves to the highest standards.
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and achieving organizational objectives
- Adaptability and flexibility in the face of change
Self-Assessment Questions:
- Do I have a passion for the entertainment industry and a deep understanding of its dynamics?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do I possess strong leadership qualities and the ability to motivate and inspire teams to achieve common goals?
- Am I able to adapt to change and accommodate new information or feedback as needed?
ASSUMPTION: DIRECTV's culture is fast-paced, collaborative, and focused on delivering excellence. Successful candidates will demonstrate a strong work ethic, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing complex marketing campaigns with multiple stakeholders and tight deadlines
- Working in a dynamic and ever-changing industry, requiring constant adaptation and innovation
- Balancing the need for creativity and strategic thinking with the need for data-driven decision-making and analysis
- Potential for travel to attend industry events, conferences, or client meetings
ASSUMPTION: The challenges associated with this role are inherent to the fast-paced, dynamic nature of the entertainment industry and the complex, cross-functional nature of the marketing campaigns involved.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong understanding of the entertainment industry and its dynamics.
- While the role involves managing marketing campaigns, it also requires a deep understanding of the technical aspects of satellite and streaming television services.
- Career progression in this role may involve moving into senior marketing leadership positions or exploring other areas of the business, such as product management or business development.
ASSUMPTION: This role is unique in its requirement for a strong understanding of the entertainment industry and the technical aspects of satellite and streaming television services. As such, it may be more challenging to find direct comparisons with other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new streaming service offering
- Managing a cross-functional team to launch a marketing campaign for a major sporting event
- Conducting market research and analysis to inform product positioning and pricing strategies
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Lead Product Marketing Manager at DIRECTV might work on, but the specific projects and campaigns will vary depending on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and milestones for a marketing campaign from inception to launch?
- How does the marketing team collaborate with other departments, such as product, sales, and customer care, to ensure consistent messaging and customer experience?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does DIRECTV support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your understanding of DIRECTV's products and target audience.
- Prepare for behavioral and skills-based interviews by researching DIRECTV's products, services, and industry trends.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
