📌 Core Information
🔹 Job Title: Lead Product Marketing Manager - Weather Sector
🔹 Company: DTN
🔹 Location: Bloomington, Minnesota
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading positioning, messaging, and go-to-market strategy for DTN’s Weather business unit
- Collaborating with Product Management, Marketing, Sales, and Industry stakeholders to drive awareness, adoption, and growth
- Developing and maintaining differentiated messaging frameworks for weather products and platform capabilities in select verticals
- Crafting persona- and vertical-specific value propositions that resonate across industries
- Building go-to-market planning for new product launches, feature enhancements, and platform-level capabilities
- Creating tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals
- Conducting analysis, customer interviews, and competitive research to inform strategy and roadmap inputs
- Staying close to industry trends, market dynamics, and emerging disruptions in climate, weather tech, and operational risk domains
- Bringing an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows
ASSUMPTION: This role requires a strong background in product marketing within B2B SaaS companies, with a focus on multi-vertical environments. Experience in weather, risk, or operational intelligence technologies is helpful but not required.
📋 Key Responsibilities
✅ Positioning & Messaging
- Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals
- Craft persona- and vertical-specific value propositions that resonate across industries
- Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation
✅ Go-to-Market Planning
- Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals
- Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions
- Outline launch and GTM plans for new products that include campaign themes, sales enablement, content assets, and launch readiness
✅ Sales & Field Enablement
- Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals
- Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use cases
- Deliver training sessions and updates to keep field teams aligned with product evolution
✅ Market & Customer Insight
- Conduct analysis, customer interviews, and competitive research to inform strategy and roadmap inputs
- Partner with Product Management to surface market needs, prioritize features, and define customer-centric differentiation
- Stay close to industry trends, market dynamics, and emerging disruptions, particularly in climate, weather tech, and operational risk domains
✅ AI Curiosity & Innovation
- Bring an open, growth-oriented mindset to exploring how AI can be applied across product marketing workflows, from message testing and segmentation to asset creation and competitive intelligence
- While formal AI expertise is not required, experience and curiosity in AI applications are highly valued
ASSUMPTION: This role requires strong storytelling, communication, and cross-functional collaboration skills, as well as experience partnering with Sales and Product on launch, positioning, and field enablement activities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, environmental sciences, or a related field; advanced degrees or certifications a plus
Experience: 8+ years of experience in product marketing roles within B2B SaaS companies focused primarily on selling to enterprise customers
Required Skills:
- Experience in multi-vertical environments where messaging and strategy must flex across industries and personas
- Strong storytelling, communication, and cross-functional collaboration skills
- Experience partnering with Sales and Product on launch, positioning, and field enablement activities
- Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases
- Curiosity and/or hands-on experience using AI tools in a marketing or product context
- Familiarity with weather, risk, or operational intelligence technologies is helpful but not required
Preferred Skills:
- Experience with weather, risk, or operational intelligence technologies
- Fluency in multiple languages
ASSUMPTION: This role requires experience working in multi-product, multi-vertical environments, where customers have unique workflows, pain points, and buying behaviors.
💰 Compensation & Benefits
Salary Range: $112,500 - $150,000 per year
Benefits:
- Competitive Salary
- Unlimited PTO
- Flexible Working Hours
- Remote Work Model
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K Matching
- Unlimited Access to 13k+ Courses via Learning Platform
- Employee Assistance Program
Working Hours: 40 hours per week
ASSUMPTION: The targeted hiring base pay range for this position is between $112,500 and $150,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time.
📌 Applicant Insights
🔍 Company Context
Industry: DTN operates in the IT Services and IT Consulting industry, focusing on providing data, analytics, and technology solutions to organizations with complex supply chains worldwide.
Company Size: DTN has 1,001-5,000 employees, providing a large-scale environment with diverse opportunities for growth and collaboration.
Founded: DTN was founded in Minneapolis, MN and Utrecht, Netherlands, with operations or investments in the Americas, Europe, and the Asia Pacific region, supporting over 1,200 employees worldwide.
Company Description:
- DTN is a global, data, analytics and technology company
- Its proprietary solutions and expertise deliver trusted operational intelligence for organizations with complex supply chains worldwide
- Access to the unparalleled, cloud-based data, applications and insights that DTN offers help businesses prosper, improving service delivery and the movement of goods for many critical sectors of the global economy
Company Specialties:
- Refined Fuels
- Weather
- Agriculture
- Trading
- Financial Analytics
- Energy
- Technology
- Innovation
- Insights
- and Data Driven
Company Website: http://www.dtn.com
ASSUMPTION: DTN’s focus on data-driven insights and technology solutions enables it to provide valuable operational intelligence to businesses across various industries.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a significant amount of experience and expertise in product marketing within B2B SaaS companies.
Reporting Structure: The Lead Product Marketing Manager will report directly to the Head of Product Marketing or a similar role within the organization.
Work Arrangement: This role operates on a hybrid work arrangement, with periodic travel to meet with team members and customers.
Growth Opportunities:
- As DTN continues to expand its global reach and impact, there are opportunities for the Lead Product Marketing Manager to grow within the organization, taking on increased responsibilities or moving into leadership roles
- The diverse nature of DTN’s business units and verticals also presents opportunities for career progression across different areas of the company
ASSUMPTION: This role offers significant growth potential, as DTN is scaling with purpose and expanding its global reach and impact.
🌍 Location & Work Environment
Office Type: DTN’s headquarters in Bloomington, Minnesota, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): DTN has offices in various locations worldwide, including Bloomington, Minnesota; Utrecht, Netherlands; London, England; and more.
Geographic Context:
- Bloomington, Minnesota, is a suburb of the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and entertainment options
- The region experiences all four seasons, with cold winters and warm summers, providing a diverse range of outdoor activities throughout the year
Work Schedule: The hybrid work arrangement for this role allows for a flexible work schedule, balancing remote work and on-site collaboration as needed.
ASSUMPTION: The hybrid work arrangement for this role offers a balance between remote work and on-site collaboration, providing flexibility and convenience for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- In-depth phone or video interview with the hiring manager or a panel of stakeholders
- On-site or virtual interview with key team members or executives
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with DTN’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of DTN’s business and the specific needs of the Weather sector
- Demonstrate your ability to think strategically and creatively about product marketing challenges
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research DTN’s company culture and values to ensure a strong fit
ATS Keywords: Product Marketing, B2B SaaS, Multi-Vertical, Weather Intelligence, Operational Risk, AI Curiosity, Strategic Thinking, Collaboration, Communication, Sales Enablement, Market Insight, Customer Interviews, Competitive Research
ASSUMPTION: DTN’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠 Cultural Fit Considerations
Company Values:
- Customer-Focused
- Forward-Thinking
- People-Centric
- Solution-Oriented
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making
- Innovative and adaptable, with a willingness to explore new technologies and approaches
- Customer-centric, with a deep understanding of customer needs and pain points
Self-Assessment Questions:
- How do you align with DTN’s company values, particularly in a customer-focused and forward-thinking environment?
- How do you approach collaboration and teamwork, especially in a cross-functional role like this one?
- How do you stay up-to-date with industry trends and emerging technologies, and how do you apply this knowledge to your work?
- How do you ensure that your marketing strategies and tactics are data-driven and customer-centric?
ASSUMPTION: DTN’s company culture is characterized by a strong focus on customer-centricity, innovation, and collaboration, with a data-driven approach to decision-making.
⚠️ Potential Challenges
- The hybrid work arrangement may require occasional travel to meet with team members and customers, which could be challenging for some candidates
- The role may involve working with multiple stakeholders across different business units and verticals, requiring strong communication and collaboration skills
- The pace of work may be fast-paced and demanding, with tight deadlines and competing priorities
- The role may require working with complex data sets and tools, which could present a learning curve for some candidates
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth, learning, and impact within a dynamic and innovative organization.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on multi-vertical environments and platform-oriented products, requiring a broader range of skills and expertise
- The Weather sector presents unique challenges and opportunities, with a strong focus on operational risk and climate-related factors
- DTN’s global scale and diverse business units offer more extensive growth opportunities and career paths compared to smaller organizations
ASSUMPTION: This role is distinct from other product marketing positions due to its focus on multi-vertical environments, platform-oriented products, and the unique challenges and opportunities presented by the Weather sector.
📝 Sample Projects
- Developing a comprehensive messaging framework for DTN’s weather products and platform capabilities in the aviation vertical, highlighting the real-world value of weather intelligence for flight operations and safety
- Conducting customer interviews and competitive research to inform the go-to-market strategy for a new feature enhancement in the energy sector, focusing on risk mitigation and operational efficiency
- Creating a sales enablement toolkit for the trading vertical, including battlecards, one-pagers, and pitch decks, to support the launch of a new product focused on market stability and volatility management
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Lead Product Marketing Manager may undertake, showcasing the role’s strategic and tactical aspects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Weather business unit, and how this role fits into the organization?
- How does DTN approach collaboration and information sharing between business units and verticals, and how will this role facilitate cross-functional collaboration?
- What are the most pressing challenges facing the Weather sector, and how does this role address those challenges?
- How does DTN support the professional development and growth of its employees, particularly in roles like this one?
- Can you provide examples of how DTN has adapted its products and services to meet evolving customer needs and market trends in the Weather sector?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the role’s context, dynamics, and growth potential within DTN’s organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research DTN’s company culture and values to ensure a strong fit
- Follow up with the hiring manager or the Talent Acquisition team after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
