Lead Professional, Retail Marketing, Retail Brand Women's

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📌 Core Information

🔹 Job Title: Lead Professional, Retail Marketing, Retail Brand Women's

🔹 Company: Nike

🔹 Location: Hilversum, Noord-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing, 🏪 Trade Marketing

🔹 Date Posted: Wed Apr 02 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and executing integrated retail campaigns utilizing seasonal brand architecture
• Driving consumer-focused experiences in Nike's retail environments
• Inspiring and motivating cross-functional teams to achieve high-performance outcomes
• Fostering a diverse and inclusive culture

ASSUMPTION: The role requires a blend of strategic thinking and execution, aiming to elevate the retail experience through profound market insights and consumer engagement strategies.

📋 Key Responsibilities

✅ Lead and execute benchmark campaigns across Nike stores, using a tiered approach

✅ Establish and own CFoP strategies including defining key performance indicators for success

✅ Inspire cross-functional teams and manage multiple stakeholders effectively

✅ Drive the Seasonal Code process partnering with various teams like Merchandising and Store Operations

✅ Elevate in-store execution through consumer experiences in collaboration with City Retail Brand teams

✅ Manage campaign budgets and execution in partnership with creative and production teams

ASSUMPTION: Responsibilities include managing complex projects with diverse teams, indicating a need for strong leadership and strategic planning skills.

🎯 Required Qualifications

Education: Not specified, but likely requires a background in marketing or a related field

Experience: Experience in Brand Management, Retail Marketing, or Digital Marketing with a focus on cross-functional execution

Required Skills:

• Brand Management
• Retail Marketing
• Strategic Thinking
• Project Management
• Collaboration and Consumer Insights

Preferred Skills:

• Experience with integrated marketing plans
• Virtual team leadership

ASSUMPTION: Candidates with a diverse marketing background and strong leadership skills are preferred, emphasizing cross-functional collaboration and strategic management.

💰 Compensation & Benefits

Salary Range: Not specified; however, Nike is known for competitive industry rates in the marketing sector

Benefits:

• Health Insurance
• Retirement Savings Plan
• Employee Discounts

Working Hours: 40 hours per week with an expectation of flexibility due to project demands

ASSUMPTION: Compensation likely includes a competitive salary with standard corporate benefits, given Nike's reputation and footprint in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Footwear Manufacturing with a focus on innovative and sustainable practices

Company Size: 10,001+ employees, offering significant career progression opportunities

Founded: 1964, with a long-standing history in athletic and fashion innovation

Company Description:

• Leader in redefining sportswear with sustainable practices
• Commitment to reducing the environmental footprint
• Strong brand legacy with global influence

Company Specialties:

• Innovative Materials
• Reducing Waste
• Energy Efficiency

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Known for diversity and innovation, Nike offers robust career development and a dynamic, inclusive culture.

📊 Role Analysis

Career Level: Senior to Lead Professional level, ideal for career advancement in brand marketing

Reporting Structure: Directly reporting to the EMEA Womens Retail Brand Director

Work Arrangement: On-site with occasional flexibility depending on project demands

Growth Opportunities:

• Leadership development through cross-functional team management
• Exposure to international retail strategies and campaigns
• Opportunities to influence Nike's retail marketing direction in EMEA

ASSUMPTION: The role provides a platform for strategic impact and leadership growth within a global brand environment.

🌍 Location & Work Environment

Office Type: Creative, open-office environment designed to encourage collaboration

Office Location(s): Hilversum, Noord-Holland, Netherlands

Geographic Context:

• Central location in Europe with cultural diversity
• Accessible transportation and vibrant local amenities
• Close proximity to creative industry hubs in Amsterdam and beyond

Work Schedule: Full-time, with flexibility around project cycles

ASSUMPTION: The Hilversum office likely fosters creative synergy due to its geographical and cultural positioning as a central European location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Screening interview with HR
• Technical interview with department leads
• Final interview focusing on cultural fit and leadership potential

Key Assessment Areas:

• Leadership capabilities and strategic insight
• Experience in retail marketing campaigns
• Ability to drive innovative solutions and teamwork

Application Tips:

• Highlight leadership experience and project outcomes in your resume
• Showcase examples of innovative marketing campaigns and consumer engagement
• Prepare to discuss how you align with Nike's cultural and sustainability goals

ATS Keywords: Retail Campaigns, Brand Strategy, Cross-functional Leadership, CFoP, Consumer Insights

ASSUMPTION: The application process will heavily focus on leadership skills and strategic brand experience, typical for senior roles at Nike.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Data Analytics Tools
• Retail Management Software

ASSUMPTION: The role likely involves digital tools to enhance marketing effectiveness and strategic planning.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Teamwork

Work Style:

• Collaborative and forward-thinking
• Dynamic and adaptable to change
• Focus on continual improvement and learning

Self-Assessment Questions:

• How do you leverage consumer insights to drive brand strategies?
• Can you describe a time when you led a diverse team to achieve a strategic goal?
• How do you adapt to changes in retail marketing trends?

ASSUMPTION: Employees who thrive in dynamic, multifaceted environments will align well with Nike's innovative culture.

⚠️ Potential Challenges

• Managing complex cross-functional teams in a highly dynamic environment
• Navigating resource limitations while achieving strategic goals
• Staying abreast of rapidly evolving consumer preferences
• Balancing creative innovation with business objectives

ASSUMPTION: Success in this role requires adeptness at handling multifaceted challenges and leveraging strategic insights.

📈 Similar Roles Comparison

• Position is comparable to senior roles in global retail marketing
• Greater scope of influence within EMEA retail strategies
• Requires higher strategic oversight compared to standard retail management roles

ASSUMPTION: Candidates from similar roles can expect expanded global influence and strategic depth.

📝 Sample Projects

• Developing an integrated retail campaign focusing on consumer engagement
• Leading cross-market strategy sessions to drive seasonal storytelling
• Managing in-store experiences through collaboration with creative partners

ASSUMPTION: Projects will center around enhancing consumer journeys and elevating retail brand experiences.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for success in this role?
• How does Nike integrate sustainability into retail marketing strategies?
• What opportunities are there for career development and progression in this team?
• How does this role contribute to Nike's overall brand goals in EMEA?
• What is the most challenging aspect of this position currently?

ASSUMPTION: Key questions should clarify role expectations and future growth paths, alongside strategic contributions to brand goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nike Careers portal
• Ensure your resume highlights strategic marketing and leadership experience
• Prepare to discuss how your values align with Nike's brand and mission
• Showcase your ability to drive consumer-focused retail campaigns
• Be ready for discussions on cross-functional team management

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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